2024-05-09 12:09
It was supposed to be a clever product demonstration for Apple's latest sleek, AI-powered iPad. But the brand, typically praised for its advertising, has sparked a wave of backlash for a com… Read More
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2024-05-09 10:00
The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to… Read More
2024-05-08 22:00
Disney and Max are a bundle of surprises ahead of upfront week. Top line Today, Disney Entertainment and Warner Bros. Discovery announced a new Disney+, Hulu and Max bundle. The companies ca… Read More
2024-05-08 21:07
As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo's Fabiola Torres to fill it with a global remit. Torres will be the firs… Read More
2024-05-08 20:48
After a global media review spanning more than four months, Fossil Group is consolidating its account with the Stagwell agency Assembly. The brand is winding down its regional relationships… Read More
2024-05-08 20:16
In a globalized, post-colonial world, it's not easy to define Asian creativity. Creativity made in Asia? Creativity made by Asians, anywhere in the world? Creativity that has Asian inspirati… Read More
2024-05-08 19:19
If you thought awards season was over, think again. Clean Creatives, the campaign pressuring ad agencies to drop fossil fuel clients, brought back its F-List Awards today--but it's not one t… Read More
2024-05-08 18:54
The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by a little deja vu this time around. The days of skyrock… Read More
2024-05-08 17:59
We are still seeing the effects of the pandemic come to fruition, but one thing is very clear: We are all feeling more disconnected. The resulting epidemic of loneliness is well documented b… Read More
2024-05-08 15:23
Apple has revealed its thinnest product ever, the 13-inch iPad Pro. To show off this distinguishing feature, the brand crushed objects down to the new device's size. Created in-house, "Crush… Read More
2024-05-08 13:00
Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand's latest campaign tosses the beverage aside in favor of other happy moments. Three spots, developed by W… Read More
2024-05-08 12:00
Disney Advertising struck a deal with Walmart Connect that allows advertisers to target Disney's streaming portfolio, including Disney+ and Hulu, using Walmart's shopper data, the companies… Read More
2024-05-08 10:00
The quick-service restaurant business is a sprawling, dynamic space, expected to grow to nearly $1.47 trillion by 2028 at a compound annual growth rate of 6%. It's a highly competitive categ… Read More
2024-05-08 09:11
Generative artificial intelligence models are only as strong as the data they are trained on. However, much of the high-quality, human-created data available on the open web needed to train… Read More
2024-05-08 09:00
The team at Wieden+Kennedy has a single mission: to use creativity and influence to change the world and impact culture. For John "JP" Petty, global executive creative director at the shop's… Read More
2024-05-07 20:05
Meta introduced new products today that let advertisers use generative AI to create images and text. As artificial intelligence becomes more foundational to how marketers approach their jobs… Read More
2024-05-07 19:58
When it comes to traveling, it's hard not to come across the Beis weekender or suitcases. Recently, the company was the official luggage and travel bag sponsor of the country music festival… Read More
2024-05-07 18:53
If you inherited your agency or have just won the Powerball and are thinking of starting up, you can stop reading right now. This is for the bootstrappers, the freelancers, the one-man-bands… Read More
2024-05-07 15:56
In the fashion industry, people anticipate the first Monday in May when the annual Met Gala takes place. The looks that grace the Metropolitan Museum of Art's steps become conversation fodde… Read More
2024-05-07 15:38
Brazilian social media users have coined plenty of names for different types of baldness, such as "the hairy bald" and "long forehead." Burger King got in on the game by dubbing the combinat… Read More
2024-05-07 15:17
Disney is welcoming marketers back to the wonderful world of upfronts, and global advertising president Rita Ferro can't wait to get started. Without Hollywood strikes keeping talent away th… Read More
2024-05-07 13:00
Remote possibilities are becoming a reality thanks to Amazon's new ad formats. Top line Ahead of its upfront presentation May 14, Amazon Ads is announcing an expanded suite of interactive an… Read More
2024-05-07 13:00
Thanks to a diverse media library and no financial barrier to entry, Tubi has emerged as the streamer of choice among a new generation of content consumers. Now, the Fox-owned FAST service s… Read More
2024-05-07 08:35
As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more efficient programmatic supply paths with fewer tech partner… Read More
2024-05-06 13:00
Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren't what's "top of mind," according to ad sales chief John Halley. Last week, CEO Bob Bakish exited Pa… Read More
2024-05-06 12:00
Recently, a list of the top McDonald's loyalty point holders was analyzed on social media. The leader of the pack was an individual with 1,370,044 loyalty points--enough for 913 vanilla cone… Read More
2024-05-03 18:16
Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Kno… Read More
2024-05-03 15:35
Britvic's soft-drink brand Tango produced some of the most celebrated and comical British ads of the 1990s. To reach a new generation, the brand and its agency VCCP London are returning to t… Read More
2024-05-03 14:41
Is Fierceness a creative agency in Sparta, New Jersey or a horse running in this year's Kentucky Derby? It's this year's favorite in the world's most famous horse race. What about High Wide… Read More
2024-05-03 13:19
For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years. Beyond the Derby's layers of tradition that include bourbon-soaked mint juleps, big hats… Read More
2024-05-02 22:41
Meta believes short-form videos are the future. At its NewFronts presentation on Thursday, the tech giant revealed a slew of AI-powered tools for ad buyers, helping brands connect with creat… Read More
2024-05-02 21:03
Airbnb is hanging with the stars and wants to bring newbies along for the plane ride. The online marketplace for house and vacation rentals has launched Icons, a new category of experiences… Read More
2024-05-02 19:45
These CBS series may go by different titles, but they are all Survivors. Following a year where dual Hollywood strikes delayed and pushed content, CBS is unveiling its new 2024-2025 primetim… Read More
2024-05-02 16:17
Snapchat showcased its augmented reality (AR) and generative AI capabilities to ad buyers during its NewFronts presentation. The platform unveiled AR extensions that let advertisers integrat… Read More
2024-05-02 15:56
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collectiv… Read More
2024-05-02 15:22
U.K. activewear brand Gymshark has made a series of executive hires to help it claim a bigger slice of the North American market, and it has a plan to take on its more established, homegrown… Read More
2024-05-02 15:00
Paramount is looking to make measurement moves ahead of the TV upfront. Top line Today, Paramount announced it's partnering with Mastercard and EDO for an enhanced measurement suite across a… Read More
2024-05-02 13:49
NBCUniversal doesn't want any surprises heading into this year's upfront week. Last year's NBCU upfront event from Radio City Music Hall had to overcome several unexpected hurdles. In additi… Read More
2024-05-02 13:38
Audiences and sponsorship for women's sports grow in spite of a scattered broadcast landscape, not because of it. Sports Innovation Lab's Women's Sports Club NewFront gave marketers and ad a… Read More
2024-05-02 13:00
TikTok wants to lock in premium budgets and compete for TV dollars with new programming and measurement offerings. The social giant, which is announcing the initiatives today at its NewFront… Read More
2024-05-02 12:41
Unilever's Lynx brand (named Axe in the U.S.) is known for its absurd and sometimes controversial ads. Its latest campaign from agency LOLA MullenLowe embraces that history with some particu… Read More
2024-05-02 10:00
Alex Little and Karsten Jurkschat climbed to the top of the creative world fairly quickly. The duo, originally from Melbourne, Australia, won the Australian Young Creatives of the Year, Cann… Read More
2024-05-02 10:00
News and culture publisher The Atlantic launched the first group subscription product in its 167-year history last summer, which has so far focused almost exclusively on reaching college stu… Read More
2024-05-01 21:45
According to the IAB, digital video will pass linear in ad spend in 2024. And with this new age of TV comes new strategies for reaching consumers. "Digital video is the future of video," Dav… Read More
2024-05-01 21:11
Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of d… Read More
2024-05-01 16:37
When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the platform had activations at Coachella for both weekends, br… Read More
2024-05-01 16:24
In 2023, $247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items bought in stores. Once seen as an enticing benefit to attract customers… Read More
2024-05-01 13:00
The tanned and shredded "lifestyle guards" in High Noon's new ads will reinflate your float, restock your cooler and retrieve your errant football. Hammock fail? The guys are on it. Grilling… Read More
2024-05-01 12:54
Longtime friends and collaborators Martin Short and Steve Martin have earned multiple Emmy Awards and Golden Globe Awards nominations for playing perpetually bickering friends in Hulu series… Read More
2024-05-01 10:17
Today, 100 chief marketing officers (CMOs), along with rising stars, academics and other C-suite execs, will convene at ADWEEK's annual Marketing Vanguard Summit in Chicago to discuss how to… Read More
2024-05-01 10:00
Five-time Grammy winner Mike Post has composed the music for the best-known TV shows of the last two generations, including The Rockford Files, Magnum, P.I. and L.A. Law. But a singular mome… Read More
2024-05-01 10:00
The beautiful people cruising around Majorca on a 60-foot yacht know exactly what they want in a new Ketel One Botanical campaign--namely, pulpy novels, breezy relationships, unlimited bocce… Read More
2024-05-01 10:00
Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national groc… Read More
2024-04-30 21:33
Amazon's ad unit keeps surging. That business grew to $11.8 billion, representing 8% of its total revenue. Amazon reported net sales of $143.3 billion during the first quarter of 2024, up 13… Read More
2024-04-30 21:30
The streaming platform and operating system Roku announced three blockbuster partnerships at its NewFronts presentation at The Glasshouse in New York on Tuesday afternoon, as well as a slate… Read More
2024-04-30 18:53
Where men's sports often receive brand and broadcast support based on their potential, proponents of women's sports note that investment in their game hinges on proof of its value. This year… Read More
2024-04-30 18:00
Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the w… Read More
2024-04-30 16:31
Selling creativity in large multinational companies can often be a laborious challenge. There is always pressure from the C-suite to maximize return on investment. And that's before we even… Read More
2024-04-30 15:30
In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electr… Read More
2024-04-30 14:42
Bumble has become the latest brand in the cluttered dating app landscape to get a makeover as it tries to reach generations fatigued with online dating. The dating app, which launched in 201… Read More
2024-04-30 14:04
When you're about to become a parent for the first time, even strangers will go out of their way to offer encouragement and support. Our grizzled general contractor from South Jersey would s… Read More
2024-04-30 13:30
T-Mobile Advertising Solutions dove into its first IAB NewFronts with a focus on retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screen… Read More
2024-04-30 13:00
After surprisingly ditching its decades-long Carnegie Hall upfront week event in 2023, Paramount is set for another round of its "intimate, bespoke" upfront dinners. The company confirmed in… Read More
2024-04-30 09:00
Red Robin Gourmet Burgers has been going through a renaissance of sorts over the last year, revamping its offerings and finding new ways to reach loyal customers and find new ones. In Januar… Read More
2024-04-29 20:38
Today, Paramount announced Bob Bakish was stepping down from his role as CEO and from its board of directors. The news came amid ongoing exclusive acquisition talks with Skydance Media and a… Read More
2024-04-29 18:22
Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display & Video 360, a departure from previous years when the annual… Read More
2024-04-29 18:21
Mom wasn't always a mom, you know. She had a life before childbirth, and it might well have included singing in a band, jumping out of an airplane and traveling the world. What if Mother's D… Read More
2024-04-29 16:30
Peacock may not be taking part in the 2024 NewFronts, but the NBCUniversal streamer is making its presence felt--with a price increase. Top line Beginning in July, the price of Peacock Premi… Read More
2024-04-29 14:10
Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsky, has convinced 98% of the marketers he works with to pay s… Read More
2024-04-29 14:00
Crafting a larger-than-life narrative spurred by down-to-earth characters is one of director Kathryn Bigelow's trademarks as a filmmaker. Teaming up with Xfinity, Bigelow and her team have b… Read More
2024-04-29 13:00
Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing… Read More
2024-04-27 13:00
The city-based podcast and newsletter media company City Cast is on pace to generate $3 million in revenue and expand into its twelfth and thirteenth markets this year, according to founder… Read More
2024-04-26 21:26
When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based Competition and Markets Authority suffi… Read More
2024-04-26 20:26
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go… Read More
2024-04-26 19:44
After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering selling the popular platform. But a TikTok suitor would need more than b… Read More
2024-04-26 15:18
Live from New York, it's Telemundo's upfront. In addition to Telemundo presenting at NBCUniversal's upfront event on Monday, May 13, ADWEEK can exclusively reveal that Telemundo will host it… Read More
2024-04-26 13:34
The world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to u… Read More
2024-04-26 13:10
The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4 million views and made plenty of them cry as the characters stressed about th… Read More
2024-04-26 12:00
Brands thrive by channeling their creative energies into what works--and away from what doesn't. Yet many marketers and agencies focused on DEI in marketing aren't hitting the mark when it c… Read More
2024-04-26 10:00
Adam Scott, in the crucial moments before filming a scene, is preoccupied with his grooming, not his lines, and that's a problem even before he launches into a story about his dad's full and… Read More
2024-04-25 22:14
Despite the threat posed to Google's search dominance by new generative AI competitors, revenue from the channel soared in the first quarter of 2024. Google brought in more than $46 billion… Read More
2024-04-25 19:41
On this week's episode, ADWEEK's Jenny Rooney sits down with Taylor Montgomery, CMO of Taco Bell, as he shares insights into his journey, leadership philosophy and the evolving landscape of… Read More
2024-04-25 18:06
Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in technology and innovation. From Meta's opening of its Horizon OS to Apple's focus… Read More
2024-04-25 17:25
Today's business landscape demands a sophisticated understanding of consumer behavior and a nuanced approach to brand communication. In this episode of The Speed of Culture, host Matt Britto… Read More
2024-04-25 16:16
Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore., this month, announcing plans to help franchise it, owner Jenny Nguyen envisio… Read More
2024-04-25 15:00
Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday that it is launching Olli, a first-party data platform that utilizes data, au… Read More
2024-04-25 13:30
Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new c… Read More
2024-04-25 12:30
When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Re… Read More
2024-04-25 12:00
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher a… Read More
2024-04-25 10:55
One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses. The most valuable of these other data… Read More
2024-04-25 10:00
French news publisher Le Monde launched its English-language product, Le Monde in English, two years ago, with the goal of generating 30,000 subscribers by the end of 2023. It has since fall… Read More
2024-04-24 22:27
AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earn… Read More
2024-04-24 21:00
Meta Platforms saw advertising revenue grow to $35.6 billion during the first quarter of 2024. That's up 27% compared to the same three-month period last year. Following chief executive Mark… Read More
2024-04-24 20:44
Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he's playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint present… Read More
2024-04-24 20:43
Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations incre… Read More
2024-04-24 20:23
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publish… Read More
2024-04-24 19:54
The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada… Read More
2024-04-24 12:45
There's a wide range of messy and emotional territory covered in just shy of three minutes in a new campaign from a legacy Swedish brand called Lindex. It's a multigenerational story, center… Read More
2024-04-24 09:32
As Tesla's sales slide, insiders say the automaker left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaig… Read More
2024-04-24 03:09
Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve G… Read More
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