2024-04-24 03:09
Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve G… Read More
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2024-04-23 20:28
After more than three decades at the company, Jo Ann Ross is exiting Paramount. On Tuesday, Paramount announced that Ross, chairman of Paramount Advertising, is stepping down from the positi… Read More
2024-04-23 20:23
As businesses attempt to navigate the incredibly complex, fragmented and increasingly regulated sustainability landscape, they all too often opt for a "leave no trace" approach. This is beca… Read More
2024-04-23 20:03
When it comes to maintaining good health and wellness, it can be expensive and challenging to track down the right products, particularly for women. Love Wellness was founded by The Hills st… Read More
2024-04-23 18:08
Delta Air Lines, a titan in the aviation industry, exemplifies how a powerful brand narrative can elevate customer experience and corporate identity. With a commitment to excellence and inno… Read More
2024-04-23 16:44
Perplexity, a generative AI startup developing a search engine to rival Google, has secured nearly $63 million in Series B funding. This investment has propelled the 55-person startup to dou… Read More
2024-04-23 16:00
In this episode of Brave Commerce, Luke Kigel, Kimberly-Clark's vp of digital marketing and consumer experience for North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer… Read More
2024-04-23 14:57
Studs, the edgy cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019. The startup now counts 22 stores across the U.S., with 10 more spaces in New… Read More
2024-04-23 10:00
Flaky friends, gotta love 'em, are a menace to society. The missed reservations and leftover concert tickets alone can really build up over the years. If only there were some way to have a b… Read More
2024-04-23 10:00
With a hub of companies based in the Silicon Valley, the plant-based meat industry has focused much of its marketing on its futuristic-sounding "food tech" origin story. But as it turns out… Read More
2024-04-23 10:00
When Josh Lane, co-founder and chief operating officer at the full-service independent agency FerebeeLane got an MBA in entrepreneurship, one of his venture capital professors told him, "You… Read More
2024-04-23 08:29
TikTok's uncertain future in the U.S. has once again sparked client concerns after the House's passing Saturday of another divest-or-ban bill. The revised bill extends the timeline for ByteD… Read More
2024-04-22 16:25
There are countless videos across many online platforms catering to a wide range of interests. It's fascinating how certain videos go viral and become widely viewed by millions of people acr… Read More
2024-04-22 12:12
Stella Artois distributes custom glassware to bars to make pours of the Belgian pilsner more distinctive, but thousands of those chalices go missing every year. Rather than fighting the thef… Read More
2024-04-22 10:00
In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. "Made to M… Read More
2024-04-22 10:00
2024-04-22 10:00
Coca-Cola-owned innocent Drinks has unveiled its major pan-European campaign since 2022, touting the nutritional value of its ingredients with a playful push, "Even More Innocent." The work… Read More
2024-04-22 10:00
As rising global temperatures lead to less predictable weather patterns and more natural disasters, wildfires, droughts and floods, many people are looking for ways to shift to lower-carbon… Read More
2024-04-22 10:00
Publishers have long had their revenue undercut by blocklists preventing ads from showing up on articles about politics, hard news or other content that makes brands squeamish. Now, some pub… Read More
2024-04-22 10:00
On a summer's day, a backyard party is in full swing. But the afternoon takes an unexpected turn when someone pushes down a fence. Luckily the neighbors don't mind, welcoming the revelers in… Read More
2024-04-22 10:00
Between 2011 and 2019, 414 global companies appointed chief sustainability officers (CSOs), per PwC data. Now a second wave of CSO appointments is making headlines. Since the start of 2023… Read More
2024-04-22 10:00
Sometimes good numbers alone can tell a great story. Below are six charts featured throughout ADWEEK's digital package exploring the relationship between marketing and sustainability. In 201… Read More
2024-04-19 23:10
Veteran marketer Kristin Harrer has been appointed to the post of senior vice president and chief brand officer of T-Mobile, the company confirmed to Adweek. In a LinkedIn post, T-Mobile's p… Read More
2024-04-19 20:49
We live in an attention economy. The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. And ecommerce giant Temu is giving competitors a run… Read More
2024-04-19 16:38
As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the influencer-writer-speaker has picked up a breadth of expertise, which has led to… Read More
2024-04-19 15:49
Both Draymond Green and AT&T know how much the Golden State Warriors defensive standout's on-court decisions affected his team this season--and they're not afraid to say it. Since coming… Read More
2024-04-19 12:29
Caitlin Clark may soon receive an eight-figure payday from Nike. But brands have already known her value for some time. As initially reported by The Athletic earlier this week, Clark is like… Read More
2024-04-19 10:00
On a recent sweat-soaked Sunday night at Coachella, Lupe Fiasco was headlining a raucous Heineken House show, proving there's plenty of appetite for rap at the festival best known for pop, i… Read More
2024-04-18 22:35
Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May, and in an earnings call today, Netflix's leaders explained exact… Read More
2024-04-18 17:42
If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. I mean, let's call a spade a spade--it's broken. Outdated. And in desperate need of a sh… Read More
2024-04-18 17:23
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into its cloud platform, KIM (Knowledge and Insights Management), let… Read More
2024-04-18 17:22
The creative leadership carousel continues to turn. David Lubars recently announced his retirement after four decades at BBDO. Chris Beresford-Hill, who had been at Ogilvy as president of ad… Read More
2024-04-18 16:39
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss AirChat, a new social audio app. AirChat uses voice transcription to turn your voice into a text note… Read More
2024-04-18 15:36
Tropicana, known for its premium orange juice, stands as a beacon of leadership and innovation in the beverage industry. Balancing a rich heritage with modern consumer demands, Tropicana is… Read More
2024-04-18 15:15
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing from Albertsons Media Collective… Read More
2024-04-18 13:00
The U.S. Cannes Young Lions Competition has its newest set of winners hailing from TBWA\Chiat\Day LA, Weber Shandwick, Initiative and FCB New York. The 2024 winners will represent the U.S. i… Read More
2024-04-18 12:49
Even by Southern California standards, the traffic jam created by motorists heading home from the Coachella Valley Music and Arts Festival is notorious. In the hours after the annual concert… Read More
2024-04-18 10:15
If an NBA superstar has Cheetle all over his Cheetos-eating right hand, he might whiff a few lefty high-fives. But, aside from slight embarrassment of the missed connection, it's no big deal… Read More
2024-04-18 10:00
Tipsy Scoop serves up sweet treats like spiked mint chip and vanilla bean bourbon that deliver a light buzz similar to a dessert cocktail. But for years now, fans of the New York-based chain… Read More
2024-04-17 20:25
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusin… Read More
2024-04-17 17:29
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of… Read More
2024-04-17 15:38
When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with r… Read More
2024-04-17 14:57
To make an event truly spectacular, relying on a photo wall and good food is not enough. You need to ensure that attendees are engaged and talking about it afterward. That's how agency BMF c… Read More
2024-04-17 13:10
While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers' attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as… Read More
2024-04-17 12:16
Season 3 of Shonda Rhimes' hit Netflix series Bridgerton focuses on the relationship between Colin Bridgerton and Penelope Featherington, a pairing fans have dubbed "Polin." Inspired by the… Read More
2024-04-17 11:56
At Milan Design Week, where the world's most innovative design is on display, one of the buzzworthy launches could be a throwback phone with basic features from the early 2000s. Heineken col… Read More
2024-04-16 17:44
The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to… Read More
2024-04-16 16:20
John Deere is running a celebrity-driven social media campaign for the first time in its 185-year history, as it kicks off a contest to recruit a "chief tractor officer" who will create TikT… Read More
2024-04-16 15:00
Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has been named head of ad sales research, data and insights. The company n… Read More
2024-04-16 14:23
In this episode of Brave Commerce, Nathalie Gerschtein, president of consumer products at L'Oreal, joins hosts Rachel Tipograph and Sarah Hofstetter to share strategies for navigating the ev… Read More
2024-04-16 13:38
After graduating from the historically Black university Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate setting… Read More
2024-04-16 12:30
CTV is growing FAST amid the ad industry's record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertisi… Read More
2024-04-16 12:00
Add some NFL jerseys to the football memorabilia lining the walls at your local Applebee's. Today, the National Football League announced Applebee's Grill + Bar as its "official grill + bar"… Read More
2024-04-16 10:43
It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shad… Read More
2024-04-16 10:00
Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade. Last year, the average tenure of top marketers at the nation's 100 largest adver… Read More
2024-04-16 09:17
There's no one path to the chief marketing officer seat, and Taco Bell's top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Cl… Read More
2024-04-16 00:33
Forget ChatGPT. The search engines of 2024 that don't use generative AI have become a puzzle for marketers to figure out. Ads are harder to control and more expensive, said Sweetgreen's dire… Read More
2024-04-15 18:36
You've aced the interview process and made the final shortlist. But there's one more step: Write a comprehensive test assignment (entirely for free) and hope you get the role. It requires da… Read More
2024-04-15 17:01
When sports marketing moves at the pace of the game, Coca-Cola can't keep its campaigns or creativity bottled up. At the beginning of this year's NCAA men's and women's March Madness basketb… Read More
2024-04-15 16:01
Red Lobster's Cheddar Bay Biscuits are one of its most beloved dishes, a craveable snack often spotlighted in the restaurant chain's social media activity. Fans have shared so many posts exp… Read More
2024-04-15 12:44
As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge, from publishers needing more data to make their sites cle… Read More
2024-04-13 13:00
Heading into Monday's WNBA Draft, Ice Cube's offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eight games. For Ice Cube and Big3 partner Jeff Kwatinetz--found… Read More
2024-04-12 17:26
The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention. Amidst this shift, platforms that prioritize interac… Read More
2024-04-12 16:55
In this week's episode, host Cathy Hackl returns from Summit at Sea where she shared a talk about spatial computing and wearables. The hosts discuss Apple discontinuing the Apple car. They d… Read More
2024-04-12 14:00
When AT&T Business teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided the perfect grounds for an opening drive. Actor Rainn Wils… Read More
2024-04-12 13:00
After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie trailer for a romantic… Read More
2024-04-12 13:00
Time can seem to stand still in action movies when the star gives a big speech during a disaster or while a countdown ticks towards calamity. French broadcaster Canal+ pokes fun at this trop… Read More
2024-04-12 12:47
After debuting on the stock market with a pop in March, Reddit chief marketing officer Roxy Young joined ADWEEK's Social Media Week event in New York this week to bust some myths for adverti… Read More
2024-04-12 12:13
Quaker followed up the tear-jerking, decades-spanning film that introduced its "You've Got This" platform by tugging on heartstrings again. This time, "100 Reasons to Rise" documents people… Read More
2024-04-11 20:19
In the flush of obituaries following the death of O.J. Simpson on Wednesday, media outlets have found themselves looking back on one man--and many careers. There's Simpson the Hall of Fame f… Read More
2024-04-11 18:45
Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video adve… Read More
2024-04-11 17:00
After 44 years in the business, creating some of advertising's most iconic work, David Lubars deserves to do nothing for a while. Lubars is set to retire from his post as chairman and chief… Read More
2024-04-11 15:22
Last year, rapper Lil Yachty made the unusual move of adding his 11.3 million Instagram followers to his Close Friends list on the app. His fans were confused, wondering why a globally famou… Read More
2024-04-11 14:34
Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the mat… Read More
2024-04-11 13:53
Megan Thee Stallion has always had a front-row seat to the evolution of content creation on social media. The rap superstar first started posting her freestyle videos on YouTube as early as… Read More
2024-04-11 13:00
Olympic gold medalist Simone Biles shocked fans and onlookers when she paused her celebrated gymnastics career and withdrew from the 2020 Tokyo Games, citing stress and burnout. Her decision… Read More
2024-04-11 12:57
Massachusetts-based cannabis conglomerate MariMed has broken ground in its home state--and for the industry broadly--by inking a deal as the exclusive weed sponsor at two popular Boston musi… Read More
2024-04-11 12:00
Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one that is equitable for bot… Read More
2024-04-11 08:50
Puma wants to be known as the "fastest" sports brand in the world, and it's hoping that the 2024 Summer Olympic Games in Paris will help it cement that status. The German sportswear company… Read More
2024-04-10 20:40
Younger consumers put a lot of stock in the opinions of their favorite influencers. That's become increasingly evident in the era of social commerce, with 73% of Gen Z consumers and 68% of m… Read More
2024-04-10 18:58
The role of the social media manager is not a quiet one. New platforms, changing behaviors and fast-moving cultural trends make it a tumultuous landscape. At ADWEEK's Social Media Week event… Read More
2024-04-10 18:58
Businesses know they need to be on LinkedIn to find employees and interact with other companies. But it hasn't necessarily been a pillar of brand strategy - creating an identity and finding… Read More
2024-04-10 18:00
Bravoholics, you might want to sit down. Top line NBCUniversal confirmed today that BravoCon is out for 2024, with the event not returning until 2025. Instead of the annual fan convention, N… Read More
2024-04-10 17:22
When Sponsorship Research International polled 7,000 consumers in 1995 to see how well they recognized brand logos, it found that the McDonald's logo trounced the Christian cross: 88% of con… Read More
2024-04-10 13:11
More than 50 million Americans have chronic sleep disorders, according to the Centers for Disease Control and Prevention, while as many as 84 million adults routinely miss out on the recomme… Read More
2024-04-10 12:40
"Some brands are blocking your website." A publisher received this news in February from one of its supply-side platforms, but neither the publisher nor the SSP knew why. After some digging… Read More
2024-04-10 12:19
A delicious smell can inspire cravings and lure passersby into a restaurant. McDonald's put that power to the test by deploying a series of billboards diffusing the scent of its bestselling… Read More
2024-04-10 10:00
No one appreciates an influencer more than I do. I've been a believer in real people sharing their points of view and building platforms long before Instagram existed--I touted the power of… Read More
2024-04-09 22:48
When it comes to NCAA ratings for 2024, it's a whole new game. Sunday's 2024 NCAA women's championship between Iowa and South Carolina, a 3 p.m. ET tipoff airing on ABC and ESPN, scored an a… Read More
2024-04-09 20:58
The media industry is in a constant state of evolution and change, which has only accelerated in recent years. As each new generation comes of age, new ways of reaching and marketing to cons… Read More
2024-04-09 20:05
Banking giant Citigroup has appointed veteran financial services executive Alex Craddock as chief marketing and content officer in a newly created title, the company said. Craddock was most… Read More
2024-04-09 17:01
NBCUniversal is looking to set records with ad sales for the 2024 Olympic Games in Paris. With April 17 marking 100 days from the Games, NBC's president of ad sales and partnerships Dan Lovi… Read More
2024-04-09 16:40
Bayer has hired Samantha Avivi as chief marketing officer of consumer health for its North America division. She will replace longtime marketer Jeff Jarrett, who is retiring in May. Avivi wa… Read More
2024-04-09 15:51
Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its marke… Read More
2024-04-09 15:41
As the economic landscape shifts, understanding money management is no longer just about saving for the future--it's also about conquering financial challenges and seizing today's opportunit… Read More
2024-04-09 15:00
Dating app Hinge has found plenty of creative ways to kill off its furry mascot in its "Designed to Be Deleted" campaign, which positions the brand as a way to find real love instead of temp… Read More
2024-04-09 14:22
On this episode of Brave Commerce, Ajay Sharma, vice president of ecommerce and omnichannel at Bayer Consumer Health North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer… Read More
2024-04-09 14:00
Over the last few years, creators have been taking over the Cote d'Azure during Cannes Lions International Festival of Creativity. And marketers better get used to it, because at the 2024 ev… Read More
2024-04-09 13:00
Femtech brand Elvie, known for tackling taboos about women's health, is taking to one of advertising's biggest stages to call out the lack of maternal support that many women face after givi… Read More
2024-04-09 12:00
Kiki World, a beauty tech startup that aims to usher the cosmetics industry into the era of web3, announced today that it raised $7 million in an initial funding round. (Scroll down to view… Read More
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