OK, so your B2B blog is up and running (if it isn't, start here). You've published a few entries, gained some readers and started to share your posts via social media channels. The difficult part is already out of the way - you've successfully launched your B2B blog and created a solid foundation on which to build. Now it's time to maximise the opportunities your blog provides, which means it's time to think about how to turn it into a B2B lead generation machine.