2024-03-27 14:03
You know it, we know it, heck, we all know it - surviving in the hurly-burly business world is hard - really hard Read More
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B2b Inbound Marketing Blog
inboundmarketingblog.axongarside.com/blog
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inbound marketing
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industrial
manufacturing marketing
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Our B2B Inbound Marketing blog keeps marketers in complex B2B sales markets up to date with the latest thinking, innovations & practical advice.
2024-03-06 09:31
You've heard how inbound marketing delivers a better Return on Investment (ROI) than traditional methods, but how do you achieve it? Read More
2024-02-26 08:45
When people in the manufacturing industry think about digital transformation, the adoption of robotics and the latest technologies often takes centre stage, focusing on speeding up pro… Read More
2024-02-19 16:08
At one time, websites were static assets, built and left to gather dust. But not anymore Read More
2024-01-22 10:08
With your end consumers more likely to make a purchase with a few taps on their smartphone rather than going to a physical store, the way potential customers buy changed drasticall… Read More
2024-01-15 17:00
Are you looking for the best marketing agency to improve your manufacturing or industrial business?Whether your main goal is to boost revenue, streamline internal processes or attract… Read More
2023-12-08 11:02
2023-11-27 14:56
As a manufacturing marketer, you need to execute product positioning to perfection. It defines how your product is perceived in the market, influences consumer choices, and can giv… Read More
2023-11-23 11:01
While traditionally associated with product development and efficient production processes, an effective manufacturing marketing strategy is equally important to your long-term growth… Read More
2023-11-20 08:45
2023-11-15 17:32
Looking to fine-tune your content expertise but puzzled about where to commence, especially in the manufacturing and industrial sectors? Read More
2023-11-15 15:51
2023-11-09 15:49
2023-11-09 14:38
Crafting a solid website brief template isn't merely box-ticking; it's the cornerstone of a successful website project.
Imagine going on a road trip without a map or satnav; you'd lik… Read More
2023-11-09 11:59
The competitive battleground has moved to the front office - buyers are demanding B2C levels of online engagement and service. It's tough to know where to start, luckily we have built… Read More
2023-11-08 15:13
The UK manufacturing sector is entering the so-called "fourth industrial revolution." Read More
2023-11-06 10:21
2023-10-23 07:30
2023-10-09 12:46
In the dynamic landscape of the manufacturing industry, data is a powerful asset that can drive innovation, efficiency, and competitiveness Read More
2023-10-02 09:30
We've all heard about how Sales and Marketing should go hand in hand. Yet, with businesses focusing their attention on aligning revenue-generating activities with promotional and aware… Read More
2023-09-25 08:15
In today's dynamic B2B landscape, being able to effectively convert leads into loyal customers is vital. To help streamline lead nurturing, most organisations take advantage of Custome… Read More
2023-09-19 14:30
The excitement is still buzzing following the groundbreaking Inbound 2023 event that unfolded last week. HubSpot's annual extravaganza offered us a glimpse into the future of customer… Read More
2023-09-12 08:00
At Inbound 2023, the unveiling of the HubSpot Smart CRM emerged as one of the focal points of the company's eagerly-awaited keynote presentation. This new customer relationship managem… Read More
2023-09-06 15:30
In an era where artificial intelligence (AI) is shaping the landscape of work, shopping, and purchasing behaviour, HubSpot’s latest announcements from Inbound 2023 couldn't have… Read More
2023-09-01 07:45
There’s never been a better time to refine your B2B social media strategy, with social media revenue topping a staggering $125 billion in the US alone in 2022 Read More
2023-08-29 11:00
We’re super excited to announce that we’re going to Hubspot’s annual conference Inbound 2023 that’s taking place in Boston, Massachusetts in the good old US of… Read More
2023-08-03 13:40
The global event, exhibition and trade show industry shrunk 68% over the COVID period but 2022 has shown clear and robust signs that the industry is starting to heal. Many industries s… Read More
2023-07-03 13:31
If your lead generation efforts result in an accumulation of cold leads, then you need to integrate a Customer Relationship Management (CRM) that streamlines your lead nurturing effort… Read More
2023-06-06 09:00
Nietzsche’s theory of Eternal Recurrence states that all universal existence has been recurring, and will continue to recur, infinitely across time or space. Just like fashion tr… Read More
2023-06-05 08:15
Cold calling has long been the go-to method for sales teams looking to generate interest in their offering and secure more deals. But is cold calling really the best sales method for y… Read More
2023-05-23 10:00
Google recently announced that they will be rolling out a new update for the Helpful Content System in the coming months. This update aims to assist Google’s search engine bots t… Read More
2023-05-18 11:21
If you've followed the news during the first half of 2023, you’ll be aware of 3 major stories: The Russian invasion of Ukraine; the economic recession; and the boom of AI. The la… Read More
2023-04-28 09:45
What specific issues do manufacturers face when they implement HubSpot CRM? Read More
2023-04-13 10:15
HubSpot is a popular all-in-one marketing, sales, and service software and increasingly being seen as a preferred solution for manufacturing companies. The platform offers a range of f… Read More
2023-04-05 09:45
The past 20 years has seen the manufacturing sector rapidly progress through Industry 4.0 and successive technology, such as AI and the Internet of Things (IoT). Yet, something else ha… Read More
2023-03-29 10:15
Manufacturing is an industry grounded in technology. And while many businesses are in constant pursuit of ways to improve their production line, less consider how to fully use technolo… Read More
2023-03-24 10:30
While digitisation and digitalisation are often used interchangeably, both words hold alternative meanings.90% of manufacturing businesses have stated digital transformation is a top t… Read More
2023-03-16 14:30
2023-03-09 10:15
B2B manufacturers have many opportunities to take advantage of digital technologies. For many, the start point is the factory floor (eg. Factory 4.0), but CEOs should be thinking… Read More
2023-02-17 14:42
As more manufacturing firms invest in smart technology and integrate Industry 4.0, it becomes increasingly important for you to do the same. By connecting technology, you automate proc… Read More
2022-11-23 08:45
One question we’re often asked by prospects is ‘why is digital transformation important for my business?’
The pandemic forced the consumer online, and businesses aro… Read More
2022-11-22 09:30
Assign permission sets, edit teams and reset account details with the latest episode of Tom’s Tips. The step-by-step rundown even shows you how to export users to other programs… Read More
2022-11-15 16:00
At Axon Garside, we’re often asked core questions about SEO and how it works.
To help B2B businesses across the country understand everything they need about SEO, we asked our e… Read More
2022-11-15 09:15
2022-11-09 10:35
In the latest episode, Tom shows us how to set up teams in HubSpot.
Handle permissions, filter by status and edit users with Tom’s Tips in today’s video. As an indus… Read More
2022-11-01 10:09
HubSpot offers a huge range of resources to help your business grow… and with Tom’s guidance, you can have access to its services in minutes. Inbound marketing… sal… Read More
2022-10-25 08:17
In the latest instalment of Tom’s Tips, our host shows you how to create users on HubSpot. With his guidance, you can set their occupation, select custom permission, assign them… Read More
2022-10-18 08:50
We're really excited for you to see the first Video Of Tom's Tips!
Tom's Tips is all about tips, how to's and HubSpot product updates.
In the first of 6 in this series, Tom wi… Read More
2022-10-14 12:00
We're really excited for you to see the first Video Of Tom's Tips! This will be released on Monday 17th October.Watch this space.
Read More
2022-10-11 23:45
What is ABM?
As changing customer behaviour becomes more and more influential in the marketing process, account based marketing’s (ABM) prominence grows, too. A HubSpot study fo… Read More
2022-10-07 12:30
We’re in an exciting stage of growth, we’re proud to welcome Luke Pease to the force, as our new Senior Copywriter. Luke proves a valuable addition to the company, having e… Read More
2022-09-27 02:30
68% of online experiences begin at the search engine, with Google taking more than 90% of these enquiries, according to Stastita and Intergrowth. So, how do you reach success, when blu… Read More
2022-09-22 16:26
Did you know that a staggering 70% of businesses are finding the digital shift worth it? Read More
2022-09-22 15:53
While the focus of Inbound22 was building connections and bringing people together, Parish Aggarwal, Head of Ads, Measurement, and Privacy at Google, discussed the future of customer d… Read More
2022-09-19 23:15
On 12th September 2022, Google announced on Twitter that their second core update of the year has started rolling out. This core update will come off the back of May’s core updat… Read More
2022-09-08 09:30
After 2 years online, Inbound22 is back in person, connecting companies and communities once again. Read More
2022-08-17 11:30
SEO is a broad discipline. Because of this, we often find people get too immersed in perfecting either technical, on-page or external SEO. One way to combat this and create a well-roun… Read More
2022-08-12 15:13
On August 8th 2022, at around 9:30pm ET, Google had a widespread outage with Google Search. Thousands of users were affected in more than 40 countries, including Kenya, Australia, Isra… Read More
2022-08-12 13:55
Mum’s the word - but this Google core update is hardly a secret Read More
2022-07-12 10:15
Olivia Mason, Emma Bilardi, Danny Lawless, Natalie Simm and Becky Jamieson join the Manchester-based digital growth agency.
It’s been a busy six months in the Northern Quarter o… Read More
2022-06-12 23:00
May 2022 HubSpot product updates: What’s new?
As a HubSpot Diamond Partner, we live and breathe HubSpot to keep our wheels turning and our clients satisfied. This month has brou… Read More
2022-06-07 23:00
What can we expect from Google’s broad core update this month? Google confirmed via Twitter that this particular core update would launch on the 25th of May and roll out over the… Read More
2022-02-18 16:18
As a training provider, it’s smart to always be on the lookout for ways to maximise your sales through modern strategies and audience expansion. In this blog, we'll provide yo… Read More
2022-02-18 16:18
Attention UK training providers! The Coronavirus pandemic and the effect it had on businesses has led to the UK government attempting to remedy this by making funding available to s… Read More
2022-02-18 16:17
UK training providers, how would you describe the learner and course administration process within your business? Chaotic and cumbersome? Or, smooth-sailing and efficient? Read More
2022-02-07 14:34
The key to B2B website design is making sure that your website not only looks good, but is built in such a way that helps a user to convert Read More
2022-02-01 10:39
We all know that video is incredibly popular, more so than ever - it’s generally accepted as an essential aspect of any B2B marketing strategy. Not only does using video give… Read More
2022-01-31 16:48
So, you have invested a considerable amount of time and budget into creating business-to-business videos, and you might now be wondering how to make the most out of your investment… Read More
2022-01-26 12:16
Since the pandemic, B2B video marketing has become more important than ever before in helping your business stand out from the crowd. Plus, with 59% of executives stating that they… Read More
2022-01-17 09:00
Nietzsche’s theory of Eternal Recurrence states that all universal existence has been recurring, and will continue to recur, infinitely across time or space. Just like fashion… Read More
2022-01-13 09:06
No matter the size of your business, companies of all sizes are looking to video to extend their marketing strategy in the modern, digitised world. Video has become a useful asset f… Read More
2022-01-06 08:30
After a busy year, we’re showing no signs of slowing down here at Axon Garside Read More
2021-12-23 14:51
Video marketing offers a lot of potential to grow your tech, industrial, or professional service business, with 59% of executives stating they would rather watch a video than read t… Read More
2021-12-10 09:34
With research showing that a staggering 95% of viewers could remember a brand's message after they watched a video on them versus just 10% after simply reading copy, more and more B… Read More
2021-12-01 11:51
Yes,Ithinkwhatwe're talkingaboutisthatthere'skindoffivethemesorideas,butthesortofstartingpointforit istosaythattobehonest ifasabusiness,youhaven'tgottheideatha… Read More
2021-11-29 15:56
2021-11-25 12:52
It's commonly accepted that when done right, video is an excellent tool for any marketing campaign. Following one of the most challenging years to date for many businesses, however… Read More
2021-11-23 10:04
In 2014, Bruce Cleveland, previously Head of Product at Siebel Systems, the leading CRM platform of the 1990s, wrote a classic article published in Fortune entitled Lessons from the… Read More
2021-11-09 16:44
So you’ve decided you need a new website - but what now? Sure, you understand that updating your online presence can improve your lead quality, boost traffic, and create a str… Read More
2021-11-03 10:38
Most of you will have been all too familiar with Google’s algorithm update of 2020, infamously referred to as ‘Mobilegeddon’. By penalising sites that aren’t… Read More
2021-10-26 10:59
With so many CMS’s on the market, deciding which to go with for your upcoming B2B website redesign can feel overwhelming. If you want to create dynamic content that engages an… Read More
2021-09-23 15:44
Pop-ups can be really annoying. Read More
2021-09-21 08:57
As restrictions continue to ease and we inch ever closer to the feeling of pre-pandemic normality, Axon Garside is pleased to welcome another new addition to our creative team, Fron… Read More
2021-09-14 16:19
If your business is marketing to audiences in different countries and regions then your website should also reflect that. Read More
2021-08-20 10:30
After a long 18 months, we’re thrilled that government restrictions have started to ease and we’re all finally allowed back at AG HQ together - and with a new face! Read More
2021-08-19 15:06
When you’re looking at optimising your B2B website to be as user-friendly as possible and generate genuine quality leads, you should consider both Conversion Rate Optimisation… Read More
2021-08-03 12:33
Axon Garside welcomes a new starter to the team with open arms. Rachel joins the growing copywriting team and we’re all thrilled to see a new addition to our team Read More
2021-07-30 07:30
With a staggering 75% of users not scrolling through to the second page of their search engine, without a targeted, planned approach to B2B keyword research, your SEO strategy could… Read More
2021-07-08 13:22
With freedom day looming, it’s all go at Axon Garside as we continue to work hard and deliver results for our clients. And, we are thrilled to announce that joining our team a… Read More
2021-06-29 16:21
We all know we have to make every moment count when online, but for landing pages on B2B websites these moments matter even more Read More
2021-06-14 10:15
So you have a blog that you know would be perfect for your persona, but the issue? You’re not ranking highly for the keyword they’re searching for Read More
2021-06-11 13:17
We all know that video is incredibly popular, and it’s generally accepted as an essential part of any B2B marketing strategy. Not only does video give your target audience a d… Read More
2021-05-28 11:45
After a busy start to 2021, it’s clear that life here at Axon Garside shows no sign of slowing down! After the launch of our CRM hub, we are delighted to have yet another new… Read More
2021-05-20 11:30
With 67,000 searches made every second on Google, understanding how to rank highly on search engines is vital in increasing your brand awareness and securing leads. Read More
2021-05-19 07:30
With so much content being published online every single day, trying to get heard above the noise is a near-impossible task. Not only this, but content can become outdated very quic… Read More
2021-05-13 13:36
Just as we’re beginning to return to some form of normality (and we can actually go to real-life places again, yay!) Axon Garside has even more good news in the form of a new… Read More
2021-05-11 13:32
During stage 1 of our HubSpot CRM implementation process, there are a lot of things to consider. From customer journey mapping to deciding your development methodology, when looking… Read More
2021-05-07 08:11
It's broadly accepted that success in business means putting your customer first. When deciding to change CRM, it can be easy to get caught up on the look of the website, internal c… Read More
2021-05-06 14:19
In this video, Spencer sits down with our resident videographer, Jay Kiss.Jay discusses his day-to-day role as a videographer, as well as his view on B2B video trends and top tips f… Read More
2021-05-05 07:15
Let’s be honest, implementing a new CRM is hard. Even if you know what needs to change, have you chosen how your team is going to make these changes? Probably not Read More
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