Is Responsive web design really a B2B thing? Surely it's B2C? And is it a good idea? I recently saw an awful blog from David Wells that suggested responsive design basically means removing sidebar elements and calls to action on mobile devices. Fortunately, David's theories were gunned down quite comprehensively in the comments section. For me, responsive B2B website design is about the enhancement and customisation of your web pages based on how your user is viewing the site. Why would a tailored solution for your potential customer be a bad idea?