Every company has meetings: Tech companies, fashion magazines, production companies. Usually, they’re nothing special, but with the use of live Stream video, they can become one of your greatest assets.

Live stream has taken over the event production world. From concerts to baby gender reveals, every day-to-day happening can become an event with the click of a button. With user-friendly sites like Facebook and Instagram launching live platforms, making an otherwise private meeting public is easier than ever. As production professionals, we understand the must-haves and benefits of live stream, and we want to share them with you.

Have a Plan

The most important thing before sharing any sort of media with your target audience is to strategize and plan. Without a plan, you risk looking unprofessional, inexperienced, and unreliable to any potential or existing clients who view your live stream. Create an agenda, know your starting time and stick with a schedule that will end your meeting at a scheduled time. Make sure your team is aware and prepared to be seen on camera, whether that means extra preparation with room setup, submitting reports ahead of time, and even reinforcing professional attire. The more prepared you and your team are, the better your live stream is likely to go.

Invest in Quality

Yes, Facebook and Instagram make it easy to live stream straight from your phone to your viewers’ phones. However, they leave room for plenty of error with connection and image quality. To avoid these and appear more professional, invest in a strong internet connection and reach out to your production partner to discuss higher quality camera options.

Active Audience

One of the biggest advantages of live streaming your next town hall is developing and engaging an audience. For the first time, people outside of your staff can learn about what you’re working on and—more importantly— give feedback. Provide opportunities for engagement and action from your viewers to incentivise viewership and track your viewers’ activity. This even expands to members of your team who are unavailable or work remotely, giving them access to the town hall and allowing them to be heard when they engage.

Marketing Efforts

Live stream video can become even more valuable by repurposing and editing the footage you capture for you marketing efforts. Recording your live stream footage allows you to make social media cuts of important points, capture images of any special guests, or quote any motivational messages spoken. Use this recording as a sort of visual notebook on how your company is doing, your wins for the quarter so far, and any other information you may need to share in your marketing or sales department. 

Clarify Goals

This is your chance to allow members of your team and your clients to clearly understand where the company is heading and what goals you are tackling in the following quarter. Take time to recap previous quarters, allow others to give feedback, and make a strategy to be better moving forward. With the use of live stream, more people can weigh in and become informed, giving you the chance to gain perspective for the future of your company.

Live stream is the secret sauce that will turn your next meeting from mundane to meaningful. Still not sure if live stream is best for you or how to move forward from here? The True Film Production team is ready to help you navigate this new technology every step of the way. Reach out today to find out how.

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