2021-11-15 18:35
Virtual Event Statistics
Name the strangest, wildest, most exciting live event you’ve ever experienced?
You’ll get a range of responses when asking this question, from the person… Read More
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True Film Production Blog I Production Company Nyctrue Film Production – Nyc Corporate Video Production Company Blog
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Read True Film Production's blog covering various industry topics including video news, production tips, video marketing, and case studies.
2021-04-15 14:10
Virtual events have had a huge success during the COVID-19 global pandemic, and they’re not going anywhere. Big and small businesses are turning to virtual events to attract their audi… Read More
2021-04-15 14:10
Virtual events have had a huge success during the COVID-19 global pandemic, and they’re not going anywhere. Big and small businesses are turning to virtual events to attract their audi… Read More
2020-10-22 15:32
Planning an event puts you in charge of every piece of the puzzle. However, the complexity of event planning can be less challenging if you have a well-written plan that will provide guidanc… Read More
2020-10-05 15:38
Virtual events aren’t just the biggest trend for remote meetings and internal company activities. In 2020, virtual events have become the paramount tool for marketing your business, en… Read More
2020-07-17 19:01
This is part II of our guide, it is going to give you everything you need to know about live streaming. Haven’t read part I? Click here to read 4 amazing tips to put to use on your nex… Read More
2020-07-09 16:00
This guide is going to give you everything you need to know about live streaming. Whether you’re looking for basic tips on how to get started or you want more advanced training on the… Read More
2020-04-17 15:45
With 90% of offices making the shift to remote work, communication is vital now more than ever. Traversing the virtual world is a new territory for most. The best way to navigate this new pa… Read More
2020-04-10 15:15
Did you know that the U.S. trade show and conference market earned roughly $16B in 2019 alone? Of course, thousands of events happen every year not just in America, but across the entire wor… Read More
2020-04-10 15:15
Did you know that the U.S. trade show and conference market earned roughly $16B in 2019 alone? Of course, thousands of events happen every year not just in America, but across the entire wor… Read More
2020-04-03 14:31
You may have needed to cancel an event. Or looking at your first online event. While you are in quarantine you still need a plan. For you, online events might be a completely new strategy to… Read More
2020-04-03 14:31
Online Event Strategies
You may have needed to cancel an event. Or looking at your first online event. While you are in quarantine you still need a plan. For you, online events might be a co… Read More
2020-03-20 22:00
There are a lot of reasons to use corporate videos, whether you’re explaining your product to customers or training your sales staff. But all corporate videos have one thing in common… Read More
2020-03-12 20:31
Building a dedicated marketing team for your business will help bring your marketing efforts to the next level. When hiring for this department, you’ll want to consider the different t… Read More
2020-03-09 14:45
Are you scrambling to cancel travel arrangements for industry conferences? If so, then you’re not alone. Recently, many trade shows converted their onsite plans into virtual events. Fa… Read More
2019-12-12 15:46
The right strategic business partner can completely transform your organization and bring your success to new heights. But the wrong partner can lead you to some heavy-hitting losses—a… Read More
2019-12-05 19:02
Everyone’s talking about video marketing and its incredible success moving into the future. But why? What’s the big deal about video?
In the past couple of years, video has becom… Read More
2019-11-27 13:00
Do you know how to select the right video production company to help create your video campaigns?
Are you still making that age-old mistake of shopping around based on price, rather than on… Read More
2019-11-20 16:15
Our tips to promote your event effectively.
In-person live events and conferences are the most critical marketing channel to achieve business objectives and generate leads, especially for b2… Read More
2019-11-15 18:46
Have you ever had a toy that meant everything to you? Maybe it was your Raggedy Ann doll who went everywhere with you, or your GI Joe who encouraged you to go on more adventures, or your… Read More
2019-11-05 18:49
How do you get donors to believe in your mission and organization? How do you stir up emotion that encourages people to open their wallets and donate to a good cause? Emotional storytelling… Read More
2019-11-01 16:30
We’re all about repurposing content whenever possible to save resources and establish cohesive branding. Most marketers assume this means just repurposing outward-facing content on dif… Read More
2019-10-25 19:30
One of the best ways to start the brainstorming process for your corporate video is to find a reference piece that inspires you. Finding a video you like or want to emulate in some way can b… Read More
2019-09-27 15:00
When it comes to brand strategy, many business owners and marketing teams experience struggles, countless head-scratching moments, and woes over lost money. And that’s because they ove… Read More
2019-09-20 18:16
User-generated content is one of the best (and cheapest) forms of content marketing you can leverage for your branding strategy.
No matter how small or new your brand, there are people out… Read More
2019-09-07 02:29
For better or worse, people love to scroll. Our world has gone mobile, and social networks are dominating the business world. And when most users are on their phones, they’re holding t… Read More
2019-08-19 22:36
Customer testimonial videos utilize your existing customers to close new leads. But how can you ensure your testimonial video ACTUALLY converts?! Check out our A-Z breakdown of the STRATEG… Read More
2019-08-12 20:14
True Film Production is looking for Digital Video Producer (Preditor). We’re looking for a creative and strategic storyteller with an extreme attention to detail and a passion for crea… Read More
2019-08-07 13:31
If you’re looking to take your online ad campaigns to the next level, video retargeting might just be your greatest competitive advantage.
Today, we’re giving you the inside scoo… Read More
2019-08-06 13:39
Revlon founder Charles Revson famously said, “In the factory, we make cosmetics, in the store we sell hope.” He made it the company’s unique selling position.
Back in the e… Read More
2019-08-02 14:31
People watch and share videos they deem “valuable.” But how do you know if your videos are actually valuable to your audience? How do you know if you’re getting your messag… Read More
2019-07-25 17:15
Sixteen years after tracking down America’s highest value target Saddam Hussein, Eric Maddox recalls how important persistence and self-assurance were in the face of repeated failure… Read More
2019-07-25 14:38
Connecting with customers through storytelling can be incredibly powerful for brands, both big and small.
Yet according to writer and strategist Francesca Nicasio, many B2C companies st… Read More
2019-07-18 20:15
It’s 2005, the year YouTube was founded. In those days, it was a searchable source for video entertainment created by–– well, anybody who wanted to make a video. Fast-forwa… Read More
2019-07-10 15:15
Where should you start if you want to create powerful visual stories of your brand that inspire customers and employees alike? Today’s consumers look beyond what you create. They want… Read More
2019-07-05 14:45
Microsoft-owned LinkedIn has thrown its hat into the video livestreaming game. It’s old-hat for competing social media networks like YouTube, Twitter, Facebook, and Instagram – b… Read More
2019-06-29 02:06
There is only one reason why a video campaign fails: neglecting to consider your business and marketing goals when creating your content. If you want to see success and high ROI with your vi… Read More
2019-06-18 20:01
Events are a hot ticket item right now, but they’ve unfortunately become a one-off sale rather than the long-term marketing strategy they could be. The majority of businesses don&rsquo&hell…Read More
2019-05-22 15:01
Things have changed. It doesn’t work that way anymore. These are two phrases that get tossed around a lot when it comes to marketing. Both are true – especially when it comes to… Read More
2019-05-17 13:31
It keeps going up, and it is unlikely to go down. Brands are increasing their video marketing budgets, and not because they think it’s the right thing to do – they are spending m… Read More
2019-05-10 00:03
The best presentations are those that connect to their audience, really pulling them in and getting them to invest in what you’re saying, whether that be by thinking about it, discussi… Read More
2019-05-07 14:24
When you hire a new employee, their first month on the job often determines how well they will end up fitting in and succeeding at your organization. As their manager, it’s your job to… Read More
2019-05-02 15:30
This is where we’re supposed to lead with jaw-dropping statistics about how we’re only a year or so away from the point where video accounts for more than 80 percent of Internet… Read More
2019-04-12 14:00
Have you ever viewed a promotional video and thought to yourself, “I wish I could afford to do that”? You’re not alone. Countless companies are not taking advantage of vid… Read More
2019-04-11 17:44
While brands continue to tap into mediums like newspapers, billboards and magazines to share news and build recognition, outreach online remains vital for companies… Read More
2019-04-11 17:33
All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly captur… Read More
2019-04-11 16:36
Want to spark the power of word of mouth? Echo what Zappos, Nike and Southwest Airlines do.
Great brands don’t chase customers, they invite a loyal following. Creating brand ambassado… Read More
2019-04-03 14:46
Business owners want to ensure their new staff members are properly trained and feel comfortable before taking on their responsibilities, but they can’t always take the time out of the… Read More
2019-03-29 15:18
While it’s not recommended to put off video production until the last minute, it’s still possible to get the results you’re looking for if you find yourself in a pinch. Mee… Read More
2019-03-27 16:07
A key part of the marketing process is getting the word out about your brand, and your best brand advocate is your staff. What’s the best way to encourage employees… Read More
2019-03-27 14:31
The retail industry is highly competitive these days, and it’s no longer enough only to have a quality product. Companies need a solid marketing strategy just to get some brand awarene… Read More
2019-03-20 21:00
Marketing is nothing like it was decades ago. Marketers at the turn of the 20th century had very few options for advertising. It usually meant magazine ads and radio ads. With very little ad… Read More
2019-03-15 17:00
Ready. Shoot. Aim. That’s the plot synopsis you create with your freshly produced video if you don’t already have a distribution strategy already in place.
Going into pre-product… Read More
2019-03-11 20:18
PRODUCTION MANAGER / PRODUCTION LEAD
True Film Production is looking for an experienced rockstar Video Production Manager / Account Manager who is EXTREMELY ORGANIZED, DETAIL-ORIENTED and an… Read More
2019-02-26 17:16
Being a freelancer comes with all kinds of perks. It’s empowering, because it enables you to be your own boss, make your own hours, and choose the projects that you want to work on.
Ho… Read More
2019-02-22 19:07
One of the biggest challenges service-based businesses face is setting and managing client expectations. It’s important to be realistic about what you can and can’… Read More
2019-02-22 18:37
When you’re watching a video online, on IGTV, or on the TV, you probably don’t think a lot about exactly how that video is made. That is, until you start making videos of your ow… Read More
2019-02-20 16:27
What’s the story behind your business? This question is more important today than it has ever been before. Customers are looking for corporate storytelling that connects with their exp… Read More
2019-02-15 14:19
Filming decent video used to mean spending thousands of dollars on specialized equipment. Although high-quality cameras can positively impact your video sales strategy, today’s technol… Read More
2019-02-13 18:53
Instagram is perfectly designed for sharing visual content across any device, making it the ideal platform for brands to create video ads for. With billions of daily users, an ad is guarante… Read More
2018-12-07 17:27
Get online in real time and grow your business faster.
Live streaming is an up and coming service that companies are finding their way to, and it’s not without its ups and downs, but t… Read More
2018-12-03 13:15
From advancements in artificial intelligence technologies to 3D printing, 2018 has been a major year in tech. As cutting-edge technologies reach the market and are integrated, business… Read More
2018-11-13 18:02
Video storytelling can break down barriers to connecting with your next hire.
Every company has the potential to be an amazing company. In fact, nobody sets out to own or operate a mediocr… Read More
2018-11-09 16:46
Break down barriers that separate you from your audience with video marketing
Video storytelling is a powerful tool that businesses can use to transform their audience from onlookers to cli… Read More
2018-10-19 22:42
Instagram is a visual wonderland, especially for brands. It’s an opportunity to attract more customers — particularly those belonging to the millennial and Gen Z demographics &md&hell…Read More
2018-09-21 17:17
Stevie Wonder said it best: “Music is a world within itself, with a language we all understand.”
Music is an art form and a powerful vehicle for communicating ideas. When combine… Read More
2018-09-14 12:07
With the burst of technology over the last 20 years the need for a way to present information on complex devices, while they are constantly evolving has become a major requirement in the sa… Read More
2018-08-27 11:09
A company’s purpose starts at the top and permeates its way down through the ranks. By the top, I don’t mean the CEO or even the board of directors, but the intangible foundatio… Read More
2018-08-24 15:50
In this series, our lovely interns reflect on their time at TFP, share something special about themselves and discuss what our company values mean to them.
What are 5 interesting things abo… Read More
2018-08-21 12:05
Corporate videos can be boring. That’s the fact. Most of them are dull and say basically the same things, despite the product or industry they represent. Yes, you should tell the viewe… Read More
2018-08-15 14:32
Animation has become the norm in video production. We see it in commercials, films, video games, and on social media every day, but there is one big distinction when it comes to animation: 2… Read More
2018-08-13 21:25
Every company has meetings: Tech companies, fashion magazines, production companies. Usually, they’re nothing special, but with the use of live stream video, they can become one of yo… Read More
2018-08-10 14:27
In this series, our lovely interns reflect on their time at TFP, share something special about themselves and discuss what our company values mean to them.
What are 5 interesting things ab… Read More
2018-08-09 21:02
If you want to build customer loyalty, you need to create a memorable brand, one that makes people want to come back. To find out how, we asked YEC members the following question:
Being visi… Read More
2018-08-08 11:26
In 2005, two women decided they wanted working out to feel less like work. They shared ideas, settled on one, set up a small location in Manhattan, handed out flyers on the street, and hoped… Read More
2018-08-07 16:33
Hundreds of millions of users are looking on Instagram for people, brands and influencers.
Instagram has grown rapidly since its launch in 2010. With new features like Instagram TV and Insta… Read More
2018-08-03 14:47
In this series, our lovely interns reflect on their time at TFP, share something special about themselves and discuss what our company values mean to them.
What are 5 interesting things abo… Read More
2018-07-31 21:21
Storytelling brings your brand to life and emotionally connects you to your audience. It’s important to utilize storytelling in your marketing strategy in order for your brand and prod… Read More
2018-07-30 15:54
No matter where you go on the Internet, chances are that you will come across motion graphics. In case you’re unfamiliar with the term: Motion Graphics are animated representation… Read More
2018-07-27 19:36
We have been hearing several predictions about the impact of video for years and a recent report from Cisco titled, “Cisco Visual Networking Index: Forecast and Methodology, 2016&ndash&hell…Read More
2018-07-26 19:03
Web series have become popular across YouTube and other parts of the web. Video series can be found anywhere; from smartphones to laptops or simply just from word-of-mouth.
The goal of most… Read More
2018-07-26 13:05
Vertical video is what’s up (get it?)
Things weren’t always so peachy for vertical video. Before it became the most important trend in video content, verticle video was… Read More
2018-07-24 17:53
For all of us now, summer is officially here. But summer isn’t just about going home (are you tired of home already?). It isn’t about hitting the beach or the old haunts. Summer… Read More
2018-07-24 17:21
Ask any business owner, and they’ll tell you: one of the biggest headaches is finding good, or rather GREAT employees. Hiring millennials, in particular, is touted to be even more… Read More
2018-07-24 16:58
What is the No. 1 trait that is key to succeeding as an entrepreneur, and how have you cultivated it?
1. Resilience
You will fail more than you succeed. The key to success is not giving up… Read More
2018-07-24 16:15
Memorable, impressive interview answers made these candidates stand out for the right reasons.
Any hiring manager knows that the interview stage can be difficult. The candidates you’v… Read More
2018-07-23 21:24
When it comes to corporate video production, script writing is a critical part of the process. A good video production company will help you through the process of storyboarding while these… Read More
2018-07-18 18:58
If you’ve recently stepped out from under a rock, listen here, video marketing is EVERYWHERE. To stand out in the noise of video marketing, you must not be on pace with the trends, but… Read More
2018-07-18 16:47
You just received the first cut of your video project from your editor and it’s not quite the cinematic masterpiece that you and your team signed off on. Don’t Panic!
The post-p… Read More
2018-07-18 11:41
Great marketers not only grasp existing trends but look to the future to see where they can make their next mark. Instagram has been a priceless branding tool to those who embraced the platf… Read More
2018-07-16 22:14
In this series, our lovely interns reflect on their time at TFP, share something special about themselves and discuss what our company values mean to them.
What are 5 interesting things ab… Read More
2018-07-10 16:26
When you begin your search for a production company there are a few things to consider: Budget, timeline, quality, communication…
But how do you know which company is actually right f… Read More
2018-06-29 17:12
TFT Care
If you follow our Instagram page @TrueFilmPro, you may have seen the Instagram story series we launched on Tuesday called #TrueFilmTuesday. If you do not follow our page, stop what… Read More
2018-06-27 20:19
The post Inner Beauty, Inspiration & The Triple Crown – TFP June 2018 Video Newsletter appeared first on True Film Production Read More
2018-06-25 16:11
You have a great idea. You have a plan, people who believe in your vision, and the willingness to work through trying times to make your startup a success. Now, one thing stands between you… Read More
2018-06-20 15:41
Livestream videos have rapidly become one of the most effective ways to communicate with an audience easily, quickly, and inexpensively. One of the fastest growing methods of communication… Read More
2018-06-13 16:18
“Money can’t buy happiness.” A cliché we’ve all heard before, and one that’s proven true. Money won’t fix all of your personal problems, and it isn… Read More
2018-06-07 18:45
When selecting a new healthcare provider, there are many factors that you consider. Do they accept your insurance? How far is their office from your home? Are they board-certified? Are they… Read More
2018-06-05 20:03
A key part of the production process is client feedback.
If a production company doesn’t consider, value or apply your creative preferences then they’re not doing their job prop… Read More
2018-06-04 21:46
The post You May Say I’m a Dreamer – TFP May 2018 Video Newsletter appeared first on True Film Production Read More
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