When it comes to corporate video Production, script writing is a critical part of the process. A good video production company will help you through the process of storyboarding while these three tips will help you streamline your brainstorming process.

Keep It Simple

Whether you are working on a training video, branded content video or a sizzle reel, the key to effectively getting your message across is simplicity.  Corporate video production should focus on a specific message that clearly delivers your point without getting bogged down in details. Avoid complicated dialogue and use visual aids when lists or steps are required.  Remember that your Audience should walk away from your video retaining the information you are imparting, so focusing your video script on one to a few main points will serve you well.

Watch the Length

When working with first-time clients, we often find that they have a tendency to want to cram as much information into their video as possible. This is understandable, as they want to get across as much as they can in the project. However, in the hands of an inexperienced production company that doesn’t do a good job of editing and distilling the essence of the brand message in easily integrated pieces, this can lead to a video that confuses the viewer. Less is often more when it comes to videos so a script that translates to a video somewhere between one and three minutes long is likely to be ideal. There are several reasons for this:

1. The rise of mobile video viewing has made short videos ideal. Corporate video production should keep this consideration in mind for remote workers, sizzle reels and any video production with an intended online audience.
2. Studies indicate that the average length of video people prefer is shrinking. In our experience, the longer the video, the less likely viewers are to watch it until the end.  If your corporate video production is aimed in any way at an audience that will have access to videos online this consideration is particularly important.
3. A short video with a powerful message is much more likely to be retained by your audience than a long one.  Whether your video will be shown at a conference, business meeting or placed online, you want your viewers to be positively impacted.  This requires them to remain focused on your video for its entire length.

Clearly, not every corporate video can be short; sometimes length is determined entirely by the subject matter or the purpose of the video. Training videos are, by necessity, often longer than a sizzle reel, for example. These suggestions are just guidelines to keep in mind when putting together your script.

Know Your Audience

Corporate video production requires that you ensure your script is written in a way that is culturally appropriate to the audience you are reaching out to.  You’ll want to be sure to match the language you use to your audience’s demographic. So, if your target audience is mostly 20 – 30 year old young businessmen, you probably want your tone, settings, and language to reflect a young, modern feel so that your audience is better able to connect with your message. You will need to craft your script around a scene your audience will immediately relate to.

These are general script-writing guidelines. We like to closely collaborate with our clients to determine the best way to reach their audience while helping them craft the script for their corporate video production.

For more information about how True Film Productions can help you with your corporate video production needs, please feel free to call us at 646-328-0691 or fill out the form here and someone will get back to you shortly.

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