Banner ads on websites and mobile devices generated a total revenue of $19,554 million in 2016 and were expected to grow up to $27,472 million in 2017. Banner Ads play a crucial role in the advertising industry. Their purpose is to visually capture the viewer’s attention, generate a response, and reach the target audience for a particular location.

The United States of America generates the highest portion of revenue via banner ads followed by China and Europe. Banner ads have better penetration in the market, expected to reach 60.8% by 2021. Meanwhile, mobile internet-based banner ads are expected to expand to 80.6% by 2021.

With marketing trends moving rapidly in our digital era, banner ads are vital to sustaining your business. Some advantages of banner ads are mentioned below:

Visual Appeal: Banner ads have an astounding visual appeal and their graphics, design, and style have the unique allure to captivate the attention of the target audience and trigger clicks. Incorporating audio, animation, and text can help create a brilliant eye-catching advertisement. It helps to remember a few points before investing in banner ads such as:

• The placement of the banner ad on the website

• Banner ad file size

• Compatibility on mobile and desktop

Brand Awareness: Banner ads facilitate brand awarenessby captivating the attention of the user using pay-per-click ads, placement of ads on a high traffic page, and reuse of ads. Often static banner ads are created with a simple layout which provides information about the company which is vital and brief and they do not have any landing page link to them.

Targeted Audience: Your banner ad can be displayed on a website, mobile app, and even during trade shows. Banner ads gather data on potential customers via browser cookies. By using this data, you can specify when, where, and to whom your banner ad should be visible. Once you understand your demographics, you can reduce your cost for these ads and still obtain a high volume of sales from the right audience.

If you are looking to expand your advertising with banner ads, then head over to eMedEvents.com to get a personalized banner ad for your organization. We have highly experienced marketing professionals to guide you through the process and help you achieve your advertising goals.

eMedEvents is the largest online database for CME events and medical conferencesaround the world. Here you can browse through thousands of conferences in 147 countries. Search by Speaker, Specialty, and Location to find your next conference. Want to manage your CME on the go? Try theeMedEvents mobile app. Find your next great medical conference in one of more than 3500 great cities around the world.