As a CME medical conference organizer, it is crucial to remember that your website is the first opportunity to create an impression on the visitor about your organization. In our earlier blog post â€œHow to Improve your CME Website Experienceâ€ we mentioned the importance of the layout and the impact it makes on your viewers. Your website ranking plays a pivotal role in Search Engine Optimization (SEO) and query results on various search engines as it determines which page your website will be showcased on. Being on the first page and within the top 5 search results will guarantee significant lead generation, improved sales, and build trust among your clients. Your websiteâ€™s survival depends on its Search Engine Ranking Check, Content, Mobile-Friendly User Experience, Page Structure, Traffic Ranking, Backlinks, Indexed Pages, Authority Links, And Encryption. Google will penalize you if you do not adhere to their guidelines and your ranking will drop along with the removal of your website from their index. Once removed it is a tedious journey getting back into Google index and ranking. We recommend you monitor your site ranking using these four tools to avoid penalization. Alexa: Alexa provides information related to commercial web traffic data and analytics about a website. Using its toolbar, one can easily understand total page views, unique page views, Alexa Ranking, global site ranking, country ranking, and a list of competitor websites. It is an essential SEO tool for understanding the functionality of Backlinks, Loading Speed, Visitor Engagement, Audience Geography, Audience Demographics, Keywords, etc. Moz: Moz is a software that offers SEO-related tools that help the user understand its website placement on search engine results using parameters such as Keyword Search, Backlinks, Link Buildings, Page Optimization, Crawling Checkups, Rank Tracking, Competitor Tracking, Site Audits, and enables you to Track Popular Searching Trends. It is an alternative to Google PageRank. It gives the website a ranking from 0 to 10. SEMrush: This is a paid SEO and search analytics software. It provides comprehensive and intelligent data to topics related to SEO, Paid Traffic, Content & PR, and Social Media. It gives excellent insight on Long-Tail Keywords, Meta Description, Rank Tracker, and relevant topics. Google Search Console: This was previously known as Google Webmaster, and it is currently one of the best SEO software on the market. It offers a wide range of services to companies that enable them to understand Web Traffic Ranking, their position in Google Website Ranking, and monitors Manual and Algorithmic Penalty. These are very crucial to know why Google is penalizing your website and explains how to rectify this.