Off-page and On-page SEO tricks can help to improve your website’s ranking and increase traffic on the site through the Search Engine Result Page (SERP). A number of digital marketing teams divide their work into 70% Off-page SEO and 30% on-page SEO for websites.

Off-Page SEO can simply be explained as a strategy to make your website more popular among search engines. It tells various search engines that your content is interesting, relevant, and unique.

On-Page SEO is all the actions that can be taken on your website such as title, meta tags, descriptions, and optimizing content with links, to make sure your website is friendly for search engines.

Currently, the three best off-page SEO trends are as follows:

Social Media Engagement: This tactic is considered to be one of the most significant steps in off-page SEO; interacting with the audience on various social media platforms is very crucial. Create quizzes and fun facts, join forums, offer incentives for sharing and conversions, tagging others, etc. This type of engagement generates awareness and curiosity, expands your business opportunities, helps in conversions, and creates more backlinks.

Social Bookmarking sites: You can use several social bookmarking sites such as Pinterest, Dribble, StumbleUpon, Reddit, etc. to share your website. This will allow other users to view your links and share them. If Search Engine Spiders have not indexed your website, then this step is an excellent alternative to get the attention of your target audience.

Forum Submission: Another strategy is to add valuable information by commenting on old or new relevant topics posted on online forums. This will create more inbound links to your website. Forums like Quora, Myspace, Flicker, etc. have become quite popular these days. Submitting relevant information to these forums will generate inbound links and increase your page ranking.

Three recommended on-page SEO trends are as follows:

Meta Tags & Description: This is the small description that is written for a search engine result page. It will include keywords and will be relevant to the keywords during the search. It is imperative to write this meta description as this will help in getting search engine spiders to crawl. Meta tags are nothing but the relevant keywords related to your website and content.

Content: Good content is relevant, unique, and linkable. If your content is not linkable, then the chances of a search engine picking your website will be reduced drastically. Before you create any content, it is important to understand your audience and then address their needs with your material.

URL structure: A URL structure that is relevant to the searched keywords helps search engines understand the importance and metric of the particular page. This should be easy to read since it is a building block for an efficient site hierarchy.

If you would like to learn more about SEO trends, we recommend you read our blog post on 5 SEO Tips for Medical Event Online Promotion.

If you are looking for SEO or digital marketing assistance, then visit our website for more details at eMedEvents.com. Our team has in-depth knowledge and experience in advertising and digital marketing avenues.

At eMedEvents, we offer the largest variety of CME events and medical conferences in the world. You can browse through thousands of conferences in 147 countries. Search by Speaker, Specialty, and Locationto find your next conference. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference in one of more than 3500 great cities around the world.