Advertising Age posted interesting results on iPad user survey regarding advertising. A significant majority (86%) said they'd watch ads to receive free content like TV shows and magazines.

Users actually prefer to watch the advertising instead of downloading app's. I would have to agree. We're used to seeing ads on TV and in magazines. What benefit would an application have to the experience?

I find it's actually easier to view some sites on the web browser (Safari) than the publication's application. The Chicago Tribune is a perfect example. The New York Times app is nice for an abbreviated read of headlines and most e-mailed articles.

It's easy to get caught up in the hype about app's, but basic marketing strategy still applies. What's in it for the customer?

That is what separates the experienced marketers from the tech "wanna-be" marketers. Technology continues to change the face of marketing, but you cannot forget about strategy.

(As a note to last week's post, AdWeek reports that half of Super Bowl watchers watch for the ads. I'm not alone!)