2019-04-28 16:22
Emma Jack I stumbled across this blog today and amazed at how much my life has and hasn't changed since I started it nearly ten years ago.My work is still in automotive advertisin… Read More
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Allemon Advertising Almanac Blog
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Information about Advertising topics, including shifting ad budgets from "traditional" media to digital, the use and application of consumer behavior research, social media, customer retention programs, finding new markets and brand image versus value during a recession.
2011-02-13 14:03
One of the New York Times' most e-mailed articles today is The Dirty Little Secrets of Search. JC Penney (JCP) had been showing up for several search results, due to thousands of back links… Read More
2011-01-30 15:13
Advertising Age posted interesting results on iPad user survey regarding advertising. A significant majority (86%) said they'd watch ads to receive free content like TV shows and magazines… Read More
2011-01-23 15:25
I thought most of the Super Bowl buzz around me was because I live in Milwaukee and am working in Illinois. Other than the cold weather, most of the conversation has been about that team i… Read More
2011-01-16 21:38
A friend of mine is getting into dog breeding and asked me to set up her website this week. As you know, my background is automotive advertising. Not German Shepherd advertising. But, hey… Read More
2011-01-09 16:23
If you were reading this blog in '09, you may have wondered why my posts stopped in late November.I started a full time job shortly after that with a 1 hour and 35 minute one-way commute. I… Read More
2009-11-23 13:24
We certainly live in exciting times. With the downward spiral of newspapers comes opportunity online. Per the Financial Times, Rupert Murdoch's News Corp. is in discussions with Microsoft… Read More
2009-11-16 14:03
I'm very curious about Murdoch's business model of having readers pay for online content. The New York Times tried this a few years ago with their Time Select product. They decided to ope… Read More
2009-11-09 14:03
My entire career has been in advertising, specifically automotive advertising. The landscape has changed dramatically in this time period. TV and newspaper were the dominant media and that… Read More
2009-11-02 13:54
The NYT reports the ad world once feared DVR's is now embracing them. The concern was viewers would fast forward through ads, the advertisers would see less results and ad revenues would de… Read More
2009-10-26 12:48
While working on a freelance project last week, I discovered a local source reselling Yahoo! Behavioral Targeting at a higher cost than going directly through Yahoo! The advantages of using… Read More
2009-10-19 13:54
Per AdAge.com, Google has developed a metric for branding/awareness of online display ads. The tool solves two problems: Click is an unreliable source of measurement because most of the cli… Read More
2009-10-12 13:22
A recent AdAge white paper concludes the concept of the "average American" is gone forever.Whew! I'm relieved. If a media recommendation of A25-54 on network TV was still the best way to r… Read More
2009-10-05 12:11
Even though the concept has been around for decades, the idea of giving your customer a perceived “gift” on the birthday must still work. I remem… Read More
2009-09-28 15:32
Per Adweek, some holiday forecasts hold out some hope. One word can summarize what products need to portray to consumers: Relevance.Shoppers want to buy gifts that will get used and not ge… Read More
2009-09-22 21:31
With all the buzz about Social Media/Web 2.0, it's easy to forget about marketing to your customers. Social media is great to connect and provide customer service, but not so great for sale… Read More
2009-09-14 13:33
Time Magazine explores the new phenomenon of newspapers publishing sensational articles to grow circulation.The papers are now publishing mugshots of everyone arrested locally and posting th… Read More
2009-09-07 14:02
The Beyond Madison Avenue blog lists ten reasons you should use online video for your business. I have actually been helping a former colleague produce videos for his store the last couple… Read More
2009-09-02 13:14
A local GM dealership's customers staged a protest yesterday about GM terminating the franchise.The dealership will remain open, but will no longer sell GM products or be able to perform war… Read More
2009-08-31 11:46
A former colleague asked me to look at his website a few weeks ago and I gave him a few suggestions for improvement. We then went through his ad budget and I recommended a small pay-per-cli… Read More
2009-08-28 15:38
I attended an amazing free seminar yesterday on "Writing for the Web." I thought it was going to be about search engine optimization techniques for your copy. It was so much more.The prese… Read More
2009-08-26 13:50
As budgets continue to shift to Internet advertising, clients are relieved that they can quantify their ad spend with more metrics. While measurable results are certainly import, the key is… Read More
2009-08-23 23:54
Instead of garages, the new entrepreneurs are working from their dorm rooms. This NYTimes article features several college students who have developed and marketed new products.The product… Read More
2009-08-21 16:31
The way some high-end retailers are maintaining their brand strength is buying lowering prices, per USA Today.It's an interesting approach because the retailer doesn't have to risk their rep… Read More
2009-08-19 01:51
Anyone who has studied advertising has heard, "I know half of my advertising is wasted, but I don't know which half." Ah, the days before online metrics.Per Adweek, manufacturers are shifti… Read More
2009-08-17 14:41
Remember just a couple years ago when you had to pay to access much of the New York Times' Web site? No Maureen Dowd, Frank Rich or other columnists were available for free. Many of the m… Read More
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