The market we knew even 5 years ago is dead and gone. It’s been replaced by a landscape of constant blogging, tweeting, streaming, full of news, How-Tos, and lists of the Top Ten Things You Absolutely Need to Do Right Now. Consumers are overwhelmed with material, and they’ve become jaded, hard to engage, and even harder to convince and convert. Today, producing frequent, high-quality content is no longer enough to stand out.