Ready to add a new market research methodology to your tool chest? There are certainly lots of new things to try these days. How about mobile ethnography? As our latest YouTube episode presents, it is a reliable, scalable and often suitable option for qualitative research. Using lessons from a recent case study by Kathryn Korostoff and a team of research pros, this video details benefits and implementation tips. Like the details mentioned in the video? Download a PDF of the slides.

Also, Happy Anniversary! Be sure to watch the end of the episode to get your $100 discount code and help us celebrate the 1-year anniversary of the Conversations series.

May I ask a favor? If you have watched any of the YouTube videos or related podcasts on iTunes in this series, would you be willing to answer a 4-question feedback survey? I’m coming up on the 1-year anniversary of the series, and am deciding if I should continue it or not. Your feedback will help me decide. I would truly value your candid thoughts.

Sincerely,