2024-04-24 19:10
If you are a market research agency leader, you’ve likely felt the pinch of tight budgets and stiff competition. It has become increasingly difficu… Read More
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Research Rockstar Market Research Training Amped U Blog
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Market research training & staffing solutions for Research that Rocks. MRA certifications, 25+ courses, elearning, & more. Rent-a-Researcher staffing
2024-03-26 16:07
In the realm of market research and insights, understanding what truly drives customer choices is crucial. In the latest episode of Conversations fo… Read More
2024-03-12 16:28
In qualitative research, choosing the right methodology is key. Although focus groups have their merits, there are cases where in-depth interviews (… Read More
2024-03-07 16:01
It is hard to imagine a market research-related team or company that won’t be impacted by AI in 2024. The question is, will the impact be a &l… Read More
2024-02-29 18:00
Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shap… Read More
2024-02-26 18:15
As market research and insights professionals, we often encounter situations where clients request a “conjoint study”— sometimes b… Read More
2024-02-16 17:59
We are excited to invite you to three upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insig… Read More
2024-02-01 23:16
Global market research is susceptible to many types of analysis bias, and three of the big ones are confirmation bias, inattentional blindness, and cultural bias. While many forms of bias ca… Read More
2024-01-24 18:52
As the end of January approaches, I’d like to ask: is your Market Research & Insights team charging into 2024 with clarity and enthusiasm… Read More
2024-01-16 14:40
Hey Research Rockstars!
Have you ever wondered how to format survey questions to maximize respondent engagement?
Have you ever drawn a blank when a client asked you why you used odd versus e… Read More
2023-12-14 18:26
Have you ever experienced this dilemma: you’re working on an awesome project only to feel like once you deliver the final report, it’s going to collect virtual dust in some forgo… Read More
2023-11-30 20:57
As we wrap up 2023, join us for a December filled with live events designed to help you become a true research rockstar in 2024! Our expert instructors will host 3 different Live Events in D… Read More
2023-11-22 16:18
What do you think is more common: clients who want market research freelancers with general experience? Or those who want freelancers with vertical industry-specific experience?
For those co… Read More
2023-11-16 16:48
We are approaching ChatGPT’s 1st birthday (November 30th, 2023), and what a year it has been! Market Research & Insights professionals have seen many changes in the field since its… Read More
2023-11-13 15:30
Have you ever had an excessive workload that your team can’t reasonably handle? This is a familiar challenge for experienced Market Research team leaders, and it often becomes even mor… Read More
2023-11-02 19:25
A common deterrent to recommending ethnographic research is the task of finding participants. In the world of qualitative market research, where locating willing and qualified respondents is… Read More
2023-09-18 14:12
Whether you are a seasoned market researcher or just starting your journey, understanding how to create client-ready data visualizations is crucial… Read More
2023-09-12 18:35
We are thrilled to introduce you to the newest additions to our Research Rockstar instructional team, Marni Martens and Jim Newswanger. These except… Read More
2023-08-31 20:25
In the realm of qualitative market research, the top-line report is a common deliverable. Whether it be for C-suite executives or cross-functional teams, stakeholders always appreciate a con… Read More
2023-08-24 19:00
It has never been easier to earn your new credential
Have you been thinking about obtaining a professional credential for yourself or your Market Research & Insights team members? If so… Read More
2023-08-22 17:08
Market Research meets Neuroscience!As market researchers, our goal is to uncover genuine and meaningful insights about specified target markets. How… Read More
2023-08-04 17:51
In the world of market research, we sometimes hear grumblings about “death by PowerPoint.” But contrary to widespread belief, many market research clients actually prefer slide d… Read More
2023-07-18 15:07
In professional market research, combining qualitative and quantitative methods is often recommended for various scenarios. For example, conducting focus groups or ethnographic research as P… Read More
2023-06-21 18:43
If you’re new to the Market Research and Insights profession you may be surprised to learn that we have specific ethical and legal guidelines to which we must adhere. While as market r… Read More
2023-06-09 18:02
Have you ever conducted market research in support of Thought Leadership (TL) programs? TL programs are used by companies in many industries, especially in B2B, and can be used to boost bran… Read More
2023-06-02 20:00
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. These LIVE eLearning opportunities include… Read More
2023-06-02 20:00
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. These LIVE eLearning opportunities include… Read More
2023-05-31 18:37
High-quality market research data requires a high-quality sample. But diving into sampling can be trickier than it looks, partially because the jargon around sampling methods does get a bit… Read More
2023-05-15 17:19
Experienced market researchers know that asking about future behaviors in surveys is tricky. For many reasons, there is a big difference between what people say they will do and what they ac… Read More
2023-05-05 16:59
When conducting in-depth interviews (IDIs), it’s not uncommon to encounter participants who provide over-rationalized or contradictory responses. As the interviewer, we want to recogni… Read More
2023-05-01 18:20
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live event… Read More
2023-04-05 13:47
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live event… Read More
2023-03-30 20:34
Getting ready to advance your Market Research and Insights career in 2023? With our high-quality, skill-based microlearning offerings, fou… Read More
2023-03-14 04:15
A research paper is an elaborate, lengthy written composition that presents either your sentence checker private interpretation or judgment or analysis of some information or evidence submi… Read More
2023-02-06 22:49
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access&rdq&hell…Read More
2023-02-01 19:52
Do you struggle to execute research projects with children? Do you have trouble designing techniques that work with all age groups within a study? Do you sometimes wish for a roadmap to help… Read More
2023-01-07 13:01
Why may a student need help with home assignments? The reasons may be different, though we are sure most of them are not new to you. You may be tired and unable to complete all your homework… Read More
2023-01-04 17:33
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access&rdq&hell…Read More
2022-12-27 20:39
Back in August, we let our students know that big changes were coming in 2023. And now they are almost here! We heard our students’ desire to access high-quality skill-based microlearn… Read More
2022-12-12 19:39
As market research professionals, the end of the year often means a mad dash to meet deadlines. On top of your Q4 crunch, sprinkle on a dusting of year-end reviews, a sprig of 2023 research… Read More
2022-12-08 19:00
As market researchers, we always want to produce high-quality survey data, and if we have terrible response rates that means we’re not getting enough people to complete the survey. A l… Read More
2022-12-06 20:03
Two weeks ago, the Insights Association brought to light a very important issue regarding how research participants are classified according to labor laws. This topic is of paramount importa… Read More
2022-11-23 16:26
Great Market Research Objectives for Successful Market Research Projects
What makes a market research objective “good”? What makes it precise enough to guide a project such that… Read More
2022-11-22 17:55
As Market Research & Insights professionals, we always strive to optimize survey data quality. It can be tricky, especially when surveying niche, over-surveyed or hard-to-find population… Read More
2022-11-16 22:09
As a Market Research & Insights professional, you have likely heard the term “insights democratization.” Going back to its use in 2016 in a speech given by Ray Poynter, the p… Read More
2022-11-08 16:10
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Available in both on-demand and real-time formats.
Full Access Students (Backstage P… Read More
2022-10-21 17:11
So, you are doing a customer survey and just sent out email invitations for participation. This is an exciting moment in the survey research lifecycle! If you are at this juncture, that mean… Read More
2022-09-26 17:43
I live near a nature preserve with lots of lovely forest trails. My neighbors and I enjoy walking our dogs in this beautiful scenery. But there’s an ongoing controversy: people don&rsq&hell…Read More
2022-09-08 19:12
Oh no, did you miss our recent #mrx31 campaign (see Twitter)? We released 31 market research definitions over 31 days, covering the fundamental terms we think every market research professio… Read More
2022-07-08 18:51
31 Days of Free Market Research Learning
What 31 definitions should every Market Research professional know? We’ve picked our set of “must-know” items and are releasing one… Read More
2022-06-03 15:17
Planning your first multinational survey research project? Buckle up—there’s a lot to know.
Just as language and culture varies country to country (or even region to region!), s… Read More
2022-05-18 20:05
For market researchers, the work of preparing survey research reports is a mix of tedious tasks and exciting analyses. We get to create data visualizations, identify “aha!” resul… Read More
2022-05-11 19:59
As market researchers, we often have projects where we seek to gather data about emotions. For example, studies related to product testing, ad testing, and brand perceptions all often includ… Read More
2022-05-10 19:01
Want to feel more confident in your ability to optimize survey data quality? As market research professionals, we all want to be sure the data we share can be relied upon for making business… Read More
2022-05-03 18:46
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Available in both on-demand and real-time formats.
Full Access Students (Backstage P… Read More
2022-03-15 01:46
You’re busy. We get it. But what if a little training would help reduce your work-related stress? Our students often tell us that our classes helped them to refresh or advance their ma… Read More
2022-02-25 19:57
Could your team use some junior-level researchers to whom they can delegate basic tasks? If so, we’d love to help connect you with eager, qualified, entry-level researchers.
The Junior… Read More
2022-02-16 16:58
To assist our students and team leaders in navigating our market research course offerings, we have updated our popular Excel-based reference sheet with all the details:
The 2022 Research Ro… Read More
2022-02-02 21:04
You’re busy. We get it. But what if a little training would help reduce your work-related stress? Our students often tell us that our classes helped them to refresh or advance their ma… Read More
2022-01-14 18:01
Are you an experienced market researcher looking to demonstrate your knowledge or gain a new credential? Or perhaps you’re newer to the profession, and want to amp up your skillset and… Read More
2022-01-05 18:06
You’re busy. We get it. But what if a little training would help reduce your work-related stress? Our students often tell us that our classes helped them to refresh or advance their ma… Read More
2021-12-09 15:15
Kathryn Korostoff and Jeffrey Henning recently tackled the question, “What did we learn (about our own skill/knowledge needs) in 2021 that we should leverage as we plan for 2022?&rdquo&hell…Read More
2021-12-01 13:39
We are excited to share the new design for our Research Rockstar t-shirt! A special thank you goes out to our community of Rockstars who voted on design submissions and offered suggestions f… Read More
2021-11-24 18:51
The Work from Home (WFH) boom has impacted Market Researchers from two very different angles: first as employees/workers ourselves, and second as research methodologists. In this episode, th… Read More
2021-11-22 17:38
Hot skills for Market Research & Insights professionals in 2022 include methodology topics (amping up mixed methods and methodology planning), online qualitative facilitation, report wri… Read More
2021-11-11 16:49
Welcome to Part 2 of our 4-part series: Prepping Your Market Research & Insights Team for 2022.
As Market Research & Insights professionals, what did we learn in 2021 that we should… Read More
2021-11-03 01:35
What market research methodology lessons did we learn in 2021 that should inform our 2022 plans?
Welcome to Part 1 of a 4-part series: Prepping Your Market Research & Insights Team for 2… Read More
2021-09-24 18:03
We are thrilled to announce that Cindy Casper has joined the Research Rockstar instructional team. Research Rockstar students will benefit immensely from her vast knowledge of market researc… Read More
2021-09-15 17:41
For professional researchers, properly documenting your sampling plan is critical to ensuring a high-quality market research process.
What is sampling and why is it important?
If you are new… Read More
2021-09-03 18:23
If you do survey research, should you learn SPSS? What if you have colleagues who normally do the data analysis for you, might it still be worthwhile for you, as a market research profession… Read More
2021-08-24 15:38
When planning to do survey research, you have two choices: A) “wing it” and hope you get some decent data, or B) follow a professional approach and be confident you will get usef… Read More
2021-08-23 14:02
With 2021 closing in just four always-too-short months, performance evaluations and 2022 planning are fast approaching. Are you on track to meet your 2021 goals? How about specifically your… Read More
2021-08-11 16:15
For Market Researchers being offered a long-term work from home (WFH) option: should you accept?
Many Market Research & Insights professionals are being offered full or hybrid WFH scenar… Read More
2021-08-02 20:04
For many people in the Market Research & Insights profession, the fun part of our projects is delivering the results in written reports. This is where we really get to shine: we get to s… Read More
2021-07-27 19:49
As market researchers, we are often asked to recommend methodologies that answer specific business needs. In the old days, we would often default to the tried and true: surveys, focus groups… Read More
2021-07-19 19:27
qualitative researcherWhat do you think a staffing service like ours sees more of: A) clients who want market research freelancers with general experience? Or B)&nbs&hell…Read More
2021-07-14 20:51
Research Rockstar Training & Staffing is pleased to announce its inaugural (Data)Vizapalooza Data Visualization Contest for 2021. The purpose of the contest is to celebrate the power of… Read More
2021-06-24 17:48
Do any of these “SPSS pains” apply to you?
You use an offshore partner for data analysis, and sometimes you’d like to check their work. Makes sense, right? We all want… Read More
2021-06-23 02:00
Have you been meaning to try using social media research tools but just haven’t had the time? We get it. Here’s a mini lesson in the form of three quick tips to help you dec… Read More
2021-06-23 02:00
Have you been meaning to try using social media research tools but just haven’t had the time? We get it. Here’s a mini lesson in the form of three quick tips to help you dec… Read More
2021-06-09 13:59
News for students who have already taken, or are currently taking, our course on writing quantitative research reports: we have added new content that we think you will find very useful for… Read More
2021-05-13 19:51
Life hacks hit at the heart of innovation by finding those little frustrations that resonate with all of us and creating simple solutions to overcome them. They usually involve repurposing e… Read More
2021-05-03 15:50
To help our students and team leaders navigate all of our market research course offerings, we have created a new reference sheet with all of the details. The 2021 Research Rockstar eLearnin… Read More
2021-04-27 19:15
Now that online qualitative methods have become prevalent (as a percent of overall research done measured by either number of projects done or overall budget)[1], many of us have had the opp… Read More
2021-04-14 21:17
President Biden recently announced that the federal government would be moving up the date for all adults to be eligible for vaccines by April 19th. As federal… Read More
2021-04-08 19:08
Imagine that you’ve hired a market research consultant to do a big survey research project for your company, Acme Tea & Coffee. It’s a really important project, and you spent… Read More
2021-03-05 22:05
Thank you to our friends at Ascribe for their support of our eLearning course on analyzing open-ended survey data. As many Market Research and Insights professionals know, open-ended questio… Read More
2021-02-19 20:43
Good news for market research and insights professionals! Did you know that there are six categories of learning resources for our profession? It’s true. There are free resources (like… Read More
2021-01-27 18:22
Grounded theory is a qualitative research methodology that is more common in other social science fields than in market research. So, if it’s new to you, you are not alone. The short s… Read More
2021-01-08 19:40
Getting ready to advance your Market Research and Insights career in 2021? Whether you’re looking to get started, strategically extend, or otherwise develop your skills and knowledge… Read More
2021-01-07 17:28
A new year can bring many things…including market research projects that may be on the horizon. We know a lot of teams have tight budgets right now, and there’s a lot of uncerta… Read More
2021-01-06 21:12
Thanks to all who joined the year-end wrap party, our virtual event held Tuesday December 29th.
Our raffle winners will be receiving their goodies in the next two weeks or so, depending o… Read More
2020-12-29 19:31
For market researchers seeking a career move, sorting through job posts can be exhausting. Not helpful: job titles for those on market research & insights career paths continue to be fra… Read More
2020-12-22 19:49
Please join us for a year-end celebration Tuesday December 29th, from 6 to 7 PM Eastern. You might even win a prize!
Thanks to all who voted for the 2020 Wrap Party! T… Read More
2020-12-16 18:56
A huge topic for Market Research & Insights professionals is data quality, and in most cases, a key component of survey research data quality is driven by sample quality.
The catch? M… Read More
2020-12-14 19:20
A surgeon wouldn’t begin surgery without first ensuring that their medical instruments were sanitized. And most professional researchers wouldn’t launch a new survey without firs… Read More
2020-12-03 19:33
Ethnographic research is a hot topic these days. Just check out recent market research-related job postings on Indeed and other job boards, and you will see it is widely mentioned as a desir… Read More
2020-12-01 19:11
Don’t lose your $200 discount! Use Code Over2020 at checkout, and the $200 discount will be applied.
Sorry: the discount does not apply to the VIP membership, or to monthly su… Read More
2020-11-30 23:21
Do your qualitative research reports look a little dated? Maybe you have been using the same template for more than five years? Maybe a colleague or client has suggested the style needs an u… Read More
2020-11-05 16:53
Social Media Listening Lessons from Microsoft
Would a market researcher rather be a spider, a bee or a fly? A fly, of course!
Article Synopsis, “Market research at the… Read More
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