2022-10-14 12:19
If you run a nonprofit, you’re probably already familiar with Giving Tuesday.
If not, it’s a national day of giving that’s celebrated each year on the first Tuesday afte… Read More
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the experts at constant contact share practical ideas, inspiring success stories, and breaking industry news. stay ahead of the latest trends and boost the effectiveness of your email marketing.
2022-10-03 12:59
You’re eager to share exciting information with your leads. You’re proud of your company’s top products and services — and you hope to convey this passion in your mar… Read More
2022-08-11 12:01
Learning how to write a thank-you email is more than just good manners. It’s smart practice for any small business that wants to improve customer loyalty.
A little acknowledgment go… Read More
2022-07-27 12:25
Hosting an event can serve as the perfect marketing tool to attract attention to your company. And successful event management can help build your customer list, establish connections, and c… Read More
2022-07-19 12:01
As a small business, generating leads is a top priority. Luckily, there are many ways to get more leads quickly and effectively.
The following five ideas can be used by businesses o… Read More
2022-06-22 23:26
As we move into the new year, businesses with a strong online marketing foundation will find themselves ready for continued success and new opportunities to get even better results.
To t… Read More
2022-06-08 12:01
Before you figure out how to get sponsors for an event, the first question you need to ask yourself is: “What kind of event am I holding?”
There are two main kinds of nonprofi… Read More
2022-05-25 12:40
What is a landing page?
If you’re asking that question, you came to the right place. And you’re not alone.
While the term “landing page” gets thrown around a l… Read More
2022-04-25 12:45
Retail email marketing is one of the most successful tools at your disposal for building relationships with potential customers and encouraging them to shop with you again. The average retur… Read More
2022-03-14 11:05
Residential cleaning services are a $1.2 billion industry that has grown, on average, 6.6% each year for the past decade. Starting a house cleaning business can be great, as it allows busine… Read More
2022-03-10 12:05
For many Americans, a cup of coffee is a morning ritual that perks them up and keeps them going throughout the day. Even though most people now work from home, many are still frequenting loc… Read More
2022-03-09 12:05
When I met my friend Mark, he had just spent the last two years in the pandemic’s social isolation creating an impressive collection of three-dimensional, colorful psychedelic artwork… Read More
2022-03-08 13:25
Deciding where to invest your marketing dollars isn’t a decision you take lightly as a small business owner.
You know you need to attract new customers and keep your existing client… Read More
2022-03-07 12:01
The best-known ‘secret’ to a business’s growth is email marketing.
If you want to find more customers and land more B2B deals, you need to build your email list.&n&hell…Read More
2022-03-04 12:01
Despite the ongoing pandemic — or perhaps because of it — many brands continue to embrace the digital transformation from brick-and-mortar retail sales to ecommerce.
While the… Read More
2022-03-03 12:01
I have to admit that April holds a special place in my heart.
Despite the fact that the first day of spring falls in March, where I grew up, it wasn’t spring until April &mdas&hell…Read More
2022-03-02 12:05
A hot housing market is a boon for realtors, and TikTok for real estate agents has the power to turn the tide of that never-ending competition for leads in your favor.
Think back to the g… Read More
2022-02-25 13:28
If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an email list, I want you to understand what emai… Read More
2022-02-24 14:00
When you think of the things that make your salon stand apart from other area salons, would you list your brand among them? A strong brand attracts customers, keeps you top of mind, and supp… Read More
2022-02-23 14:00
As a musician, one of your biggest jobs is to find new ways to reach your fans and engage with them. Email marketing for musicians is a powerful tool to help you build your fan community, di… Read More
2022-02-21 14:00
Whether you run a small business or a real estate brokerage firm, it’s become critical to connect with clients through digital engagement channels. Over the past decade, the rapid adva… Read More
2022-02-18 12:05
It would be nice to believe that the fashion brands with the best clothing styles at reasonable costs would be the most successful brands on the market. Unfortunately, that’s not the c… Read More
2022-02-17 14:00
Few businesses today can thrive by simply inundating customers with messages about the features and benefits of their products or services. People need a deeper reason to choose your brand o… Read More
2022-02-16 14:00
Email marketing for tax professionals involves taking time to promote and discuss financial offerings with existing and prospective clients.
The emails you send should showcase your exper… Read More
2022-02-15 13:59
Every good real estate marketing plan has to start with some fundamental online marketing strategies.
In the last couple of years, more people have been searching for homes online. As a m… Read More
2022-02-14 14:00
When you’re promoting a school or learning center, you need to figure out what education keywords and search terms are driving user searches. The right tools will tell you what people… Read More
2022-02-11 14:00
Unless you know how to measure nonprofit performance, it’s impossible to know where your organization is succeeding and where you need to concentrate future efforts. Nonprofit KPIs (ke… Read More
2022-02-09 14:00
How do you grow a cult following when you’re a small, mobile business? Build a brand that people remember. You can do this with the help of digital marketing tools that allow you to ex… Read More
2022-02-08 14:00
Your social media presence is a huge asset to your online real estate marketing efforts. Knowing a few simple tips, like using relevant realtor hashtags, can quickly grow your business via s… Read More
2022-02-07 14:00
Like any business endeavor, successfully starting a clothing line takes preparation, time, and commitment. Before you start a new business, you’ll need to consider the price of supplie… Read More
2022-02-04 12:05
Every day, millions of people — or roughly seven in 10 Americans — are using social media to find local businesses that serve their household needs, and that includes plumbing. I… Read More
2022-02-03 12:05
March! What a great month to celebrate!
When you kick off a month with a parade for the start of Mardi Gras and Fat Tuesday (Mar. 1st), you know it’s going to be a good… Read More
2022-02-02 13:30
You probably already know that first impressions are key when it comes to growing your business. But beyond the first impression, you also need to stay top of mind with new contacts, especia… Read More
2022-02-01 12:05
Influencer marketing for nonprofits — it’s an old strategy given a new name. Major nonprofits and major celebrities have paired up to do good for as long as the two have existed… Read More
2020-12-25 12:00
What is gym branding, and how can you create a strong brand for your gym or fitness center?
As the marketplace becomes more crowded and competitive, each business has to work hard at find… Read More
2020-12-24 12:00
When prospective customers are in the market for insurance products, their search almost always begins online. Your services could be exactly what these leads are looking for — but if… Read More
2020-12-24 12:00
Getting your hair styled by a professional is a uniquely personal experience. Customers may choose a hair stylist based on a variety of factors: style, experience, and even personality. &hell…Read More
2020-12-23 12:00
Wondering how you can SEO for administrative services to attract more clients to your business?
The first five organic results on a search engine results page receive more than 65%… Read More
2020-12-23 12:00
While local businesses around the nation have struggled over the last year, many car washes have continued to thrive. Customers feel safe inside their private vehicles and commercial trucks… Read More
2020-12-22 14:00
If this past year has taught us anything, it’s that things can change instantly. The COVID-19 pandemic forced real estate agents to drastically change the way they do business. … Read More
2020-12-22 13:35
As a nonprofit organization, branding may not be the highest of your priorities. It seems counterintuitive, but, while delivering meaningful and sustainable social impact is undoubtedly your… Read More
2020-12-22 12:00
Choosing from effective bookkeeping business names is an important step in starting your financial services company.
It only takes 0.05 seconds for people to form an opinion about y… Read More
2020-12-22 12:00
Marketing for hospitality and tourism can feel overwhelming. How can you reach buyers all over the world and get them so excited about your business that they’ll book their next trip w… Read More
2020-12-21 14:00
We’ve put together a full year’s worth of marketing ideas, tailored for nonprofit organizations to help keep community members informed, active and engaged all year long. Use the… Read More
2020-12-21 12:00
To get off the ground properly, your business needs a financial advisor marketing plan. Customers are more likely to find you online these days, so having a strong foundation in place is key… Read More
2020-12-21 12:00
Great theatre marketing is all about attracting prospective theatregoers and attracting prospective theatregoers is all about tapping into your prospects’ sense of curiosity. … Read More
2020-12-18 14:00
We’ve put together a full year’s worth of marketing ideas for Retail that will help you get sales from new and existing customers all year long. Use the list of retail marketing… Read More
2020-12-18 12:37
Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different cus… Read More
2020-12-18 12:00
Did you know that 97 percent of consumers look for information about local companies online more than anywhere else?
Online searches make it simple for customers to research contrac… Read More
2020-12-18 12:00
Learn about email market segmentation for manufacturers. Constant Contact’s manufacturing marketing resources can help you be more confident about marketing.
Manufacturing is an imp… Read More
2020-12-17 12:06
Did you know that in today’s market, the people most likely to buy a home are also most likely to be on social media?
In 2019, the largest share of home buyers was between 22 and 39… Read More
2020-12-17 12:00
How can schools raise enrollment rates and reach more potential students?
Once you have your school’s website set up, you’ll want to start driving traffic there. You can use s… Read More
2020-12-16 14:00
The clear headline from 2020 is the ongoing ramifications of the COVID-19 pandemic and how consumers and business leaders have dealt with the complexity it has caused.
After almost… Read More
2020-12-15 13:01
Today’s nonprofits enjoy access to a wide variety of digital fundraising tools. Crowdfunding platforms, for example, make it easy to offer support from any location and in a matter of… Read More
2020-12-15 12:51
The trucking industry is currently in the midst of a significant shortage. Because of this, drivers with the right qualifications can be difficult to find.
To attract the best talent, log… Read More
2020-12-15 12:00
Even if your restaurant has been in business for decades, with recipes passed down through generations and a name well-known to your loyal customers, you still need a logo.
A logo i… Read More
2020-12-15 12:00
If you’re like most daycare business owners or managers, your marketing budget is tight. You likely aren’t able to create expensive advertising campaigns for your business, even… Read More
2020-12-15 12:00
Whether you’re promoting an online business convention or a nonprofit fundraising challenge, an event website is a powerful online marketing tool for building buzz and getting people t… Read More
2020-12-14 14:00
We’ve all made email marketing mistakes: You click send on an email and suddenly your stomach drops. You’ve made a mistake and there’s nothing you can do about it. Your ema… Read More
2020-12-14 12:15
Is your web presence working for or against you? Ideally, your online software marketing strategy should open new opportunities to generate leads, build loyalty, and increase customer value… Read More
2020-12-14 12:00
Email lets us communicate — or miscommunicate — at the speed of light. That’s why proofreading email is so important. Grammatical errors, bad links, and missing attachments… Read More
2020-12-11 12:41
Memberships represent the financial lifeline of the modern gym. Not only do they provide a reliable source of revenue, but they also encourage members to visit gyms more often, thereby leadi… Read More
2020-12-10 14:00
The search for professional services today almost always begins online — and first impressions matter. Three out of four people admit they question a company’s credibility based… Read More
2020-12-10 13:17
As the owner of an insurance agency, you can spend thousands of dollars to design digital and print advertisements. You can pay even more for every set of eyes that may look at your paid adv… Read More
2020-12-10 12:34
Did you know that the “About Us” section of your beauty salon website is most likely the second most visited page after your homepage?
It makes sense. Up to 80% of peopl… Read More
2020-12-09 13:30
As an entrepreneur responsible for running a car wash business, you likely thrive on helping people take pride in their primary mode of transportation. But while there’s a lot to love… Read More
2020-12-09 13:00
Of all the available marketing techniques, email marketing is arguably one of the most cost-efficient, and, when done correctly, effective ways to get in front of the right audience. … Read More
2020-12-08 13:07
Many people forge career paths in bookkeeping. However, most are not the type to stand up on a chair and proclaim their talents. They’re likely too busy working in a quiet room and com… Read More
2020-12-08 13:00
Writer marketing gurus all emphasize how important it is to stay connected with audiences. The market is becoming increasingly competitive for all kinds of writers, and stable jobs are getti… Read More
2020-12-07 14:30
The busy holiday shopping season is upon us.
At Constant Contact, we know the majority of small businesses start their holiday planning in October or earlier, however we also know s… Read More
2020-12-07 12:55
In a post-COVID 19 world, concert promoters may find themselves struggling not only to create safe and socially distanced events but also to market them effectively to people who love the li… Read More
2020-12-07 12:06
Even if you have a stellar history of managing portfolios for clients who trust you, it’s not always easy to get prospective clients to see your success. You can only do so much when y… Read More
2020-12-04 12:39
As a professional plumber, you know your way around a u-bend, but do you know the best way to market your business and establish authority in your industry?
Home service profe… Read More
2020-12-04 12:00
Companies in the manufacturing industry often have regular clients they’ve developed relationships with over a long time. A core clientele like this is essential and part of the backbo… Read More
2020-12-04 12:00
Choosing the right name for your restaurant or bar is one of the most important aspects of building your brand. It sets the first impression customers will have of your establishment. As suc… Read More
2020-12-03 12:00
I worked with nonprofits for nearly a decade as part of a career in marketing, communications, and journalism. And successful development directors and leaders within almost every charity I… Read More
2020-12-03 12:00
Running a school means constantly reaching out and growing your community. It’s part of the nature of education — students graduate or transfer, and you need new students to take… Read More
2020-12-02 12:15
As an online retailer, you know that it’s important to have an ecommerce store that’s easy to navigate, looks great, and has everything you might need to process a sale. But as a… Read More
2020-12-02 12:00
As a consultant, you have the rare opportunity to run your own business while working with large organizations. You get to explore your industry while developing new skills and connections… Read More
2020-12-01 15:55
It goes without saying that 2020 has been quite the year.
In fact, you’re probably sick of hearing things like “in these unprecedented times,” and “now more… Read More
2020-12-01 12:42
As a real estate professional finding people who have the potential to become clients — or leads — is the key to your ongoing success.
Of course, finding qualified real… Read More
2020-12-01 12:00
Search engine optimization (SEO) plays a huge role in your everyday digital interactions, whether you’re aware of it or not. While it may seem complicated, the basic concept is simple:… Read More
2020-12-01 12:00
Between all these important obligations, you also need to promote your daycare business so you can continue to grow. It may feel overwhelming, but with the right marketing tools, you can lea… Read More
2020-11-30 13:53
A sharp focus on attorney lead generation is a must if you want to maintain a stable, steady stream of incoming work. This is true for attorneys working for firms, as in-house counsel, or in… Read More
2020-11-30 12:00
As any marketing pro will tell you, it’s vital to maintain public interest in your business, but transportation marketing isn’t always straightforward. Your customers usually buy… Read More
2020-11-30 12:00
Whether you’re a photographer, writer, or visual artist, your artist biography is an opportunity to capture potential clients’ interest and show them what is truly special about… Read More
2020-11-27 13:56
Effective and attention-grabbing insurance website design is more important than ever. Today’s consumers turn to the web to solve problems, make purchases, and even talk out insurance… Read More
2020-11-27 13:26
Your museum’s goal is getting visitors through the door, but this journey begins long before someone arrives at the entrance. Customers’ intrigue and interest are tapped online… Read More
2020-11-27 12:00
What most people have to learn the hard way — how to manage taxes, personal finances, and money-related troubles — accountants like you may find easy to handle. However, cre… Read More
2020-11-26 13:38
Whether you’re an experienced designer or just getting started, creating a website design questionnaire can deliver some impressive benefits. This easy-to-create tool leads your web de… Read More
2020-11-26 13:16
First, some good news: Average email open rates for nonprofits in 2020 are better than the rates for some of today’s most competitive industries like real estate, tourism, legal servic… Read More
2020-11-26 12:00
In 2020, restaurant owners experienced a major challenge as city officials throughout America limited business opportunities in an effort to fight the spread of the coronavirus. From reduced… Read More
2020-11-26 12:00
How helpful is blogging for a virtual assistant?
The short answer: extremely helpful. While virtual assistants provide a variety of services from bookkeeping to social media managem… Read More
2020-11-26 01:04
Running a daycare is a rewarding and enjoyable business. But while tending to the children, there is the business to attend to as well. The back-end stuff may not be your favorite part, but… Read More
2020-11-25 13:14
A gym’s members are the foundation of its business, and meeting their wants and needs is essential to grow and stay competitive.
But to provide the expected level of customer servic… Read More
2020-11-25 12:42
Do you know that as many as 80% of online shopping carts get abandoned before customers buy their items from an ecommerce site?
Why do customers abandon their carts? Different reasons. Ma… Read More
2020-11-24 13:59
Success in the competitive personal care industry calls for a sophisticated approach involving multiple ways to market your salon. After all, in the age of Yelp reviews and Google My Busines… Read More
2020-11-24 13:46
As a financial advisor, your first opportunity to impress a prospective client may be your value proposition. It is your chance to clearly show them who you are and what you do. The problem:… Read More
2020-11-24 13:30
Let’s face it.
No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season.
Hopefully, you’ve prepared your store or office to ma… Read More
2020-11-24 13:27
You already know that marketing is essential for any business, but did you know that Instagram is one of the best social media platforms for real estate professionals? This growing social me… Read More
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