I’ve written about ways to use ChatGPT for SEO and content marketing-related tasks, like keyword research, crafting title tags and local SEO. I use it at least once daily for a vari… Read More

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart? This article covers the different expectations between… Read More

When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business… Read More

Google page experience was never a ranking “system” but is still considered a ranking “signal,” Danny Sullivan, Google’s Search Liaison, said this morning. Goog… Read More

If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. It’s the best way to collect your top recom… Read More

Pinterest just announced a significant advertising partnership with Amazon. How it works. When Pinterest users encounter an Amazon ad, they will be directed to Amazon’s website to c… Read More

Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to vi… Read More

In July 2023, Google Ads will update its Dangerous products and services policy to encompass advertisements for items that pose an imminent, proven, and unresolved risk of death or severe bo… Read More

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you&rsq&hell…Read More

The April 2023 reviews update created more volatility in Google’s search results than past versions of the update, including the February 2023 product reviews update, according to Semr… Read More

Google released the v13_1 of the Ads API. In order to use some of the v13_1 features, users will need to update their client libraries and client code. There are no breaking changes in t… Read More

Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search.  Will AI chatbots powered by large language models… Read More

With the prevalence of social media and online review platforms, what people say about you online can make or break your personal brand or small business.  This article covers best p… Read More

The “year of efficiency” for Meta is starting out relatively decent in terms of revenue, with a 3% increase overall. And despite their plan to cut an additional 10,000 jobs this… Read More

How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are you are throwing money… Read More

TikTok sellers are being invited to be the first to sign up and try out TikTok Shop before its public release. Now open in Beta. I received the email below this afternoon. Though I’… Read More

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems th… Read More

No, your eyes aren’t deceiving you. This isn’t Twitter. It’s Google and they’re testing a new gold verification badge. The badge was noticed by Alex Kubica who po… Read More

Up to 98% of people used the internet to find information about a local business in 2022, according to BrightLocal research. And 87% of consumers used Google to evaluate a local business.&nb&hell…Read More

Google pushed out a fix to resolve some of the inappropriate or unexpected site names selections displayed in its search results. This comes days after Google posted a web form asking for us… Read More

Google expanded displaying shipping and return information in its search results last week and added new return policy documentation in the product structured data help section spe… Read More

At some point, your PPC performance will take a nose-dive. Once you’ve managed PPC campaigns long enough, you will likely navigate numerous crises.  Pinpointing the source of a… Read More

Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building e… Read More

Microsoft’s advertising business posted lackluster growth in the first quarter of 2023.  Advertising and search revenue increased 3.4% to just over $3 billion during the period… Read More

In the first quarter of 2023, Alphabet Inc., the parent company of Google, reported a slight decrease in advertising revenue, while search saw an increase of almost 2% YoY. Overall impre… Read More

Google has confirmed that the April 2023 reviews update is now finished rolling out. This update announced on April 12, 2023, has officially completed rolling out over a 13-day per… Read More

Are you struggling with your content marketing strategy? Do you lack time, resources, and a clear purpose? The Content Marketing Quick Start Guide from MoreVisibility is here to help! This g… Read More

The Google Ads Status Dashboard has indicated that there have been error messages, high latency, and/or other unexpected behavior today. What’s happening. We’re not sure what… Read More

On Sunday, multiple Meta advertisers noticed their accounts had spent up to four times their daily budget in a matter of hours. Advertisers also noticed their average CPA’s (cost per a… Read More

As new ChatGPT alternatives pop up daily, AI content detectors are also gaining popularity. In this article, I’ll share 16 of these detectors and show you how they score some paragr… Read More

LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience. It’s great for distributing your organization’s content and even bu… Read More

Bing is adding site names and favicons to its search results in some cases, much like Google did months ago on desktop and last year on mobile search. Now when you look at the Bing search re… Read More

Microsoft will include Bing Chat data in Bing Webmaster Tools in May, Fabrice Canel, Principal Product Manager at Microsoft Bing, said on Twitter. Canel announced that data from Bing Cha… Read More

Yelp is set to unveil 3 new features to enhance user experience and give businesses more ways to connect with their customers. The features are: Yelp Guaranteed. A satisfaction guarantee… Read More

Companies are currently bracing for a potential economic downturn, and many are searching for a solution to their current woes. Increases in labor costs over the past few years, an abrup… Read More

Beginning in June 2023, new Google Ads accounts will no longer be able to include a URL in their account names. What’s changed. Specifically, when creating a new Google Ads account… Read More

Guides are all over the web. Google any word + “guide,” and you’ll probably find someone has written about that topic, no matter how obscure. But there’s a good re… Read More

It’s been 11 years since Google launched one of its most significant algorithm updates, Penguin. Here, we’re looking back over more than a decade of Penguin.  Find everyt… Read More

Microsoft Bing Chat said it is now better at responding to news questions and also reduced unnecessary duplicate searches, end conversation triggers, and returning no response to queries… Read More

Google has now added new details that explain the three categories its Google crawlers fall into, they include Googlebot, special-case crawlers and user-triggered fetchers. In addition, G… Read More

Google quietly updated its documented Google ranking systems page and completely removed several page experience-related ranking systems from the page. What Google removed. The page expe… Read More

Google Bard can now help you code, and it supports over 20 different programming languages, including C++, Go, Java, Javascript, Python, and Typescript. So those of you that do a lot of codi… Read More

Starting April 21, verified check marks will be necessary for brands running ads on Twitter. Unless they’re spending over $1,000 a month, that is. A copy of the email was posted on… Read More

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently… Read More

Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know… Read More

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from… Read More

Google has announced four new enhancements for the GA4 homepage: New welcome tutorial New banner along the top of the Home page Improvements to the Suggested for you section Dis… Read More

Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. The compa… Read More

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. From novice and experienced bloggers and small businesses… Read More

Was your website or content used to help train AI systems as part of Google’s C4 dataset? A new search tool from the Washington Post lets you find out. Why we care. The dataset incl… Read More

Google has launched GoogleOther, a new web crawler. GoogleOther will be used internally by various Google teams to crawl the public web, said Google’s Gary Illyes on LinkedIn… Read More

Google Business Profile is an effective marketing channel for local businesses that meet with customers in person.  But when you run a local business, one of the worst things that ca… Read More

Microsoft has just announced that as of April 25, 2023, Multi-platform Smart Campaigns will no longer support Twitter. The announcement. Microsoft Advertising users have started receiving… Read More

Google Bard now shows more variety in the draft responses it provides to your questions. Google said these drafts are now “more distinct from each other,” allowing you to … Read More

As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains… Read More

More and more, people are turning to the search bar on social media platforms. Learn how to optimize your content for platform search and platform algorithms, as well as best practices for t… Read More

On Tuesday, Amazon initiated layoffs within its advertising division as part of CEO Andy Jassy’s efforts to control costs. It is unclear exactly how many employees in the ads divis… Read More

Google now says that good page experience is an important element for creating, what Google defines as, helpful content. Google added a new section for providing a great page experi… Read More

The Google Search Console page experience report, at least how we know it today, is going away. It will be replaced by a content page that links to Google’s general guidance about page… Read More

Apple’s Safari browser, long known for its emphasis on user privacy, is further restricting data collection methods. The move has sparked frustration, particularly due to Apple’s… Read More

Google Search Console will now show publishers who are part of the Reader Revenue Manager information around their “subscribed content.” Google launched a new rich results status… Read More

We know that schema helps harness the power of your content by making it more discoverable in search results. Our last article, How to deploy advanced schema at scale, covered the schema… Read More

Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people. It’s impossible to answer in a… Read More

A full 87% of shoppers in the U.S. begin product searches online, with a majority turning to Google to find the answers they need. The path to purchase is non-linear, with multiple touches o… Read More

Instagram users can now add up to five links to their profile bios. This new feature was announced in a brief post on Mark Zuckerberg’s broadcast channel, a relatively new feature… Read More

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. Department of Ju… Read More

Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies. The results. The results were compared using int… Read More

SEO or PPC?  Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question.  Unfortunately, despite the human temptation to simplif… Read More

Google Ads has recently implemented a new feature that allows the platform to import fractional, cross-channel web conversion credits from Google Analytics 4 properties. How it works. In… Read More

For as long as I’ve been in SEO, I’ve envied my paid media colleagues’ agility and performance tracking. SEOs typically have had to exercise patience and a lot of manua… Read More

Google has documented new return policy information in the product structured data help section specific for merchant listings. This addition came on the same day that Google began showing s… Read More

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know abou… Read More

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. The a… Read More

Google is looking into an issue in Merchant Center where some advertisers may see a “Circumventing systems” message in their ads. What’s going on. The glitch was first… Read More

Beginning in April 2023, vehicle ads will become accessible to all Canadian advertisers. What’s so special about vehicle ads. Vehicle ads serve as a performance-oriented, omnichann… Read More

Reddit will soon begin using self-disclosed gender identity to personalize ads on the platform. The goal of this change is to ensure that the content you see on Reddit – including adve… Read More

“The value proposition that we see for publishers specifically as we go forward is driving more traffic and clicks—not less—and ensuring that publishers and partners earn m… Read More

Google expanded the display of shipping and return information on Google Search text results for merchant sites while adding new reporting to Search Console to monitor and fix the structured… Read More

Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, About this result and About this author in th… Read More

If you’ve ever googled instructions for how to perform a specific task, then you the importance of high-quality how-to content. The person desperately searching for an excellent how… Read More

With the rise of ecommerce, consumers now have more choices than ever before and expect seamless and personalized experiences from the brands they interact with. D2C businesses must rely… Read More

Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based features to its current… Read More

Twitter’s ad revenue recovery appears to be slower than its owner, Elon Musk, claimed earlier this week in an interview with the BBC. Data from research firms Sensor Tower and Insider… Read More

Instagram has just introduced 4 new features for Reels, including: A dedicated destination to discover inspiration through trending audio and hashtags on Instagram Reels. Easier Reels… Read More

Relaunching or redesigning a website can make or break your SEO efforts.  Even a single mistake can result in catastrophic ranking drops – or, worst, revenue loss.  Her… Read More

Your service pages, especially if you operate entirely online, have a huge job to perform. They need to effortlessly convey exactly what you do, what you offer, and how your services bene… Read More

Google has opened registration for Google Marketing Live – the company’s annual event for showing off its newest ad formats, products and updates. When is Google Marketing Liv… Read More

Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to st… Read More

Video thumbnails will only be shown in Google’s search results when a video is the main content of a page, Google announced today. The announcement. “Today, we’re making… Read More

Merging Microsoft and Roku campaigns proves to be more effective in encouraging lower-funnel search activities when executed concurrently. According to a new report from Microsoft: Telev… Read More

Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably… Read More

SEO is the most undervalued marketing channel. It gets a shoestring budget compared to PPC or TV ads. And then it has to fight to justify its existence. Not anymore.  In t… Read More

Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising reve… Read More

Google has released the April 2023 reviews update. This update goes beyond Google’s prior product reviews updates to evaluate reviews of any topic that is reviewable, including: Ser… Read More

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and ne… Read More

Python is a powerful programming language that has gained popularity in the SEO industry over the past few years.  With its relatively simple syntax, efficient performance and abunda… Read More

Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics simultaneously. I’m a propo… Read More

The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. Wit… Read More

PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optim… Read More

Google will be deprecating the “Keyword Plan Ad Group Forecast” and “Keyword Plan Keyword Forecast” functionalities. This change is slated to take effect on June 1, 2… Read More