2024-05-17 12:12
Luxury marketing taps into a large group of consumers who are seeking something to satisfy a very different need than what the discount wholesale club shopper needs.
Costco, for example… Read More
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Rock Content is a global company that enables the growth of companies through their suite of interactive content products. With over 2,000 clients and more than 60 thousand freelancers, Rock Content is present in Brazil, México, the United States, and Canada.
2024-05-14 19:42
Building a loyal following on key social media platforms like Instagram is essential for brands looking to stay relevant in 2024. Instagram’s sheer popularity and diversity make it a t… Read More
2024-05-14 19:18
Push notifications are an essential content marketing tool that today’s marketers can use to stand out.
As consumers are bombarded with information through various channels, integr… Read More
2024-05-13 16:00
In an age where engaging video content is king, it makes sense that YouTube is a key part of digital marketing for millions of brands. YouTube videos do an excellent job of holding a viewer… Read More
2024-05-13 15:39
If you feel like you haven’t been able to go a day over the past couple of years without hearing about artificial intelligence (AI), it’s not your imagination. AI has c… Read More
2024-05-12 12:06
Do you know about AI chatbots? One type you’re probably acquainted with is the little talking windows that pop up on most business websites these days.
Some chatbots, like ChatGPT… Read More
2024-05-11 20:46
In Digital Marketing, there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or star… Read More
2024-05-10 18:44
In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing.
Today’s consumers are busy people with many options competi… Read More
2024-05-10 18:11
These days, it’s impossible to do anything online without hearing about artificial intelligence (AI). You’ll likely stumble across another way AI is revolutionizing the world of… Read More
2024-05-09 16:40
Google’s Search Generative Experience (SGE) is changing how people interact with search results. This new AI-driven feature, part of Search Labs, combines information from multiple sou… Read More
2024-05-09 02:55
If you work with Content Marketing and SEO and haven’t been on a desert island with no internet for the past two months, you’ve probably read and heard a lot about Google’s… Read More
2024-05-08 14:54
Video content has become a powerful way to reach people through digital marketing. During 2023, people watched 17 hours of video content in an average week, and two-thirds of… Read More
2024-05-07 21:12
Customer service is a far too often forgotten component of a well-rounded digital marketing program.
It represents the fine line between having a one-time customer and having a repe… Read More
2024-05-06 16:37
Emotion is perhaps one of the most powerful forces when it comes to human nature. Move a person to feel something, and you’ve successfully won their attention.
That said, it&r&hell…Read More
2024-05-05 11:00
Few trends have grown as rapidly and necessitated as many adaptations in Digital Marketing strategies as voice search.
A technology that barely existed at the beginning of the 2010s is no… Read More
2024-05-03 21:07
Using e-books in content strategy is nothing new. For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies… Read More
2024-05-03 19:05
There’s much to be said about how AI has impacted (and still affects) SEO results. However, we still don’t fully understand how it’ll influence future content quality and s… Read More
2024-05-02 19:20
One of the goals of branding is to establish a distinct brand voice that sets you apart from competitors.
After all, in today’s competitive marketing landscape, it’s easy to g… Read More
2024-05-01 13:52
Whether you’re brand new to marketing or have been in the game for a long time, a solid understanding of the basics is crucial to your ongoing success.
Of course, creativity a… Read More
2024-04-30 19:38
Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract custo… Read More
2024-04-30 16:18
Google no longer values links like before, marking a significant shift in SEO strategies. For a long time, getting backlinks was seen as the golden rule of SEO. And as an SEO specialist at R… Read More
2024-04-29 13:31
Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences.
But, social media… Read More
2024-04-25 13:18
Branding is part of the survival of any business on the market. Every company must know what it will communicate to its audience since this will shape people’s perceptions of the… Read More
2024-04-25 13:07
Truly loyal customers who swear by your brand don’t grow on trees or fall from the sky. It takes time, effort, and finesse to convert a consumer from being casually curious about your… Read More
2024-04-24 21:14
Since late 2022 and into early 2023, as ChatGPT has gained popularity, businesses worldwide have begun to integrate artificial intelligence into their daily routines. Marketing is one of the… Read More
2024-04-24 18:54
Since the boom in the use of Artificial Intelligence, many have raised questions about its impact on the quality of internet searches, the content delivered to the audience, and user experie… Read More
2024-04-22 18:09
It is undeniable that generative AI is a reality in many professional fields and is present in the daily activities of millions. When it comes to marketing, AI brings excitement and concerns… Read More
2024-04-22 15:37
What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incred… Read More
2024-04-18 18:47
For businesses looking to enhance their digital footprint, the struggle to scale high-quality content is real. You need to ramp up conversions and create more content, but at the same t… Read More
2024-04-17 16:03
Companies seeking to maintain a competitive presence in our modern digitally dependent world can benefit from strategic digital marketing.
Whether you’re a Fortune 500 company selli… Read More
2024-04-15 20:36
Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS market… Read More
2024-04-15 19:22
To maximize content marketing ROI is crucial for successful businesses looking to attract interest, drive conversations, build bonds, and instill brand loyalty.
Successful businesses attr… Read More
2024-04-15 16:18
Are you finding it increasingly challenging to create high-quality content at scale? You’re not alone. Many businesses, marketers, and agencies grapple with this question. This dilemma… Read More
2024-04-12 20:52
But what exactly is SEO for small business, and what does it entail? More importantly, what can you start doing today to give your SEO strategy a much-needed boost?
Le… Read More
2024-04-12 20:29
Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. Without due attention to each element, you may find yourself on the o… Read More
2024-04-12 16:09
Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights… Read More
2024-04-11 14:16
Humans and machines can contribute to each other in different ways to produce great content. But how can we do it in the most effective way possible?
There are some questions you need to… Read More
2024-04-11 13:28
In the last four years, several events have transformed the way we generate, consume, and interact with content—from a global pandemic to the popularization of Artificial Intelligence… Read More
2024-04-10 14:55
Have you ever visited the third or fourth page of Google’s search results? You might find some amazing gems hidden there. But they’re so buried that it’s difficult to find… Read More
2024-04-09 19:40
Between company blogs, multiple social media feeds, and email marketing material, today’s content creation teams have their work cut out for them when it comes to keeping con… Read More
2024-04-08 20:55
As any digital marketer or creator knows, effective content creation is far from easy. Not only do you need to brainstorm and develop a constant stream of ideas you know your audie… Read More
2024-04-08 15:20
Developing a local SEO strategy is crucial in today’s digital landscape. Did you know that 60% of internet users contact businesses directly based on local search results? Ab… Read More
2024-03-28 17:23
If you’re involved in Content Marketing and SEO, you’ve heard about the Google March Core Update 2024, which focuses on removing spam and low-quality content from search engines… Read More
2024-03-28 13:46
The era of Artificial Intelligence is transforming everything around us, including how we search for information online.
With the emergence of generative engines, such as Google’s G… Read More
2024-03-26 14:41
What if you could humanize your AI content creation at scale while still maintaining quality and following SEO best practices?
As rockers, we are proud to use our own tools to help boost… Read More
2024-03-22 21:47
Staying on top of B2B marketing trends is essential for any successful brand or company today. Yet, it seems that just when you get going with your current strategies, something changes.&nbs&hell…Read More
2024-03-21 17:24
AI has emerged as a powerful scribe in a digital landscape where content is king. In this new AI algorithmic rush, the soul of storytelling often gets lost. With 84% of marketers affirming A… Read More
2024-03-21 13:15
Have you ever thought about using push notifications strategy for advertising?
Push notifications strategy involves quick messages that pop up on devices, offering a straightforward way f… Read More
2024-03-20 20:41
Developing a storytelling strategy is essential in today’s digital age. Stories are exciting, entertaining, and provocative. And not surprisingly, people of all ages and walks of… Read More
2024-03-19 14:28
If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. It’s about reaching the right&nbs&hell…Read More
2024-03-19 14:02
Various media have always been a huge part of the story when it comes to how brands reach and connect with target audiences.
However, the internet has changed that in some incredible way… Read More
2024-03-18 16:43
Although developing groundbreaking products and services will always be essential for brands to succeed, even the best offerings aren’t going to sell themselves. You need a digital mar… Read More
2024-03-18 16:29
2024 is a year of amazing content marketing technology. Artificial intelligence (AI) and automation have taken the world by storm and changed the way people’s workflows look… Read More
2024-03-14 20:11
If the digital landscape is a battlefield, content is a powerful weapon. But here’s the catch: your audiences are savvier than ever! Their attention spans are shorter, and search engin… Read More
2024-03-14 19:22
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User behavior evolves every day. In a post-pandemic and AI-boom society… Read More
2024-03-11 19:14
Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts.
Each year, businesses consider what they can affor… Read More
2024-03-11 18:59
In today’s visually-driven world, understanding how to hire a graphic designer is crucial for any brand looking to make a lasting impression. The right designer can transform your idea… Read More
2024-03-09 15:41
In the E-E-A-T landscape, making your brand stand out in your industry is essential. When people think of your industry, you want them to think of your company. But how do you acco… Read More
2024-03-08 14:07
So, guess what’s causing waves in our SEO universe? Yup, you got it – the latest Google core update is creating quite a buzz! Instead of getting tangled up in AI worries, let&rsq&hell…Read More
2024-03-08 13:48
Google has more than 200 ranking factors. Trying to remember each one is enough to make anyone’s head spin.
Thankfully, you don’t have to memorize each of these fa… Read More
2024-03-07 13:38
E-E-A-T isn’t just one of Google’s many updates. It’s the criteria by which Google will analyze content long-term.
“In determining page quality, Raters must c… Read More
2024-03-04 14:40
A great social media marketing strategy is more than simply getting the word out about your brand. It’s also about nurturing meaningful connections with your customers by bec… Read More
2024-03-01 20:17
Did you know powerful innovative content marketing is vital to your overall strategy? If this isn’t something you’ve thought about, you might want to consider the potential impac… Read More
2024-03-01 18:34
If you’re like most writers, your love affair with words started long ago, maybe way back in grade school. From those early days of brainstorming ideas for stories and essays, you… Read More
2024-02-26 21:07
Have you ever wondered why those humble Stanley cups, initially designed for practical use, have become the hottest trend in recent years? Additionally, in this insightful journey through th… Read More
2024-02-21 14:01
Welcome to the world of Employee-Generated Content (EGC), where the voice of your employees becomes the driving force behind building robust employer brands. If you’re wondering what o… Read More
2024-02-17 22:26
As a freelance writer, you may put in 8 hours or much longer to meet clients’ deadlines. However, like most jobs, if you keep plugging away at a task without taking breaks and rel… Read More
2024-02-17 19:55
Both content marketing and event planning involve creating an experience for users. The goals often overlap as well. Best of all, social media and content marketing can support and amplify y… Read More
2024-02-16 20:38
As a way to support education, businesses, and digital marketing, Google consistently provides high-quality products that are completely free. Google Forms is a great example of th… Read More
2024-02-16 15:52
The movie industry isn’t just about entertainment and fashion. It’s also about marketing. There’s a lot that business owners can learn from directors, actors, and movie mar… Read More
2024-02-16 15:20
When talking about digital success, the role of a content marketing agency stands out as a pivotal force.
It’s no secret that content marketing continues to be at the forefront of a… Read More
2024-02-16 00:45
Do you want to learn everything about email marketing for beginners?
You are on the right page, as this digital marketing strategy, widely used in e-commerce, has been widely used by comp… Read More
2024-02-15 21:10
Have you ever purchased a product or signed up for a service that sounded amazing on paper but was actually confusing to use in practice? If so, then you already have an idea why UX design i… Read More
2024-02-15 19:51
AI is part of a changing digital world. As a business owner or marketer, your goal should be to change with it and make AI work in your favor.
AI can supercharge your content market… Read More
2024-02-15 19:35
What is this so-called revolution?
To start, social media is metamorphosing into something different than originally intended. It is now encroaching on the role of search engines.
This… Read More
2024-02-14 21:18
Have you ever heard that price is different from value? When you take advantage of a promotion, you can pay less for a product worth a lot. This is thanks to a discount. It may seem like a s… Read More
2024-02-12 20:49
Opening an e-commerce company requires some crucial effort at the beginning, including deciding what it will be called to make an impact and attract the attention of your audience.
I… Read More
2024-02-12 20:07
In an increasingly connected digital-age world, getting a brand noticed and building a loyal customer base calls for high-quality, engaging content, and plenty of it. The right approach to c… Read More
2024-02-08 15:58
Google has spent years enhancing the search experience. Recently, they brought AI into that process with the Google Search Generative Experience, or SGE. This represents a new approach to or… Read More
2024-02-07 20:55
Although artificial intelligence (AI) has technically been part of creative workflows for a while, it’s been an especially hot topic for the past year or so.
Everyone, from independ… Read More
2024-02-07 18:20
Branded traffic isn’t just one more type of traffic to keep track of. It offers fast results and is key to the long-term success of your business.
Statistics from August 2018 to Aug… Read More
2024-02-07 16:04
Let the SEO games of 2024 begin! On February 2, 2024, Google revamped its SEO beginner’s guide. There, you can explore some fresh, up-to-date insights aligning with the latest upda… Read More
2024-02-05 20:29
Instagram is turning up the volume in 2024, and you don’t want to miss the beat. Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates… Read More
2024-02-04 19:57
The clash between TikTok and YouTube has taken a new turn, leaving us to wonder if TikTok is gearing up to be the next YouTube sensation. Buckle up, as we delve into this clash of the video… Read More
2024-01-26 14:46
2023 has served as a powerful reminder that some things, especially in the dynamic world of tech, marketing, and content, simply don’t follow a script.
Last week I wrote a post abou… Read More
2024-01-23 18:52
In the digital landscape, your sales success will increasingly depend on your ability to adapt, innovate, and optimize marketing tactics.
Following our recent acquisition of WriterA… Read More
2024-01-16 20:52
In 2024, one of the best ways to drive traffic to your website is still via search engine optimization (SEO). However, thanks to advances in modern technology (notably AI), it’s never… Read More
Is It Possible To Use Artificial Intelligence For Link Building? Get To Know The AI Backlink Matcher
2024-01-15 17:45
If you incorporate SEO into your marketing and content strategies, you’ve probably come across articles emphasizing the importance of having backlinks on your site, right?
However… Read More
2024-01-12 20:10
Apesar do cenário de constantes mudanças do marketing digital, o Google surpreendeu a todos ao tomar a decisão de descontinuar os cookies de terceiros para alguns usu&aa&hell…Read More
2024-01-12 15:39
In the ever-shifting landscape of digital marketing, Google has thrown a curveball by deciding to bid farewell to third-party cookies for many Chrome users. A few days ago, Chrome said goodb… Read More
2024-01-09 21:38
If I had written these lines a month ago, they would have been considered marketing predictions.
The reality is that I have never been excellent at predictions and trends, and 2023 has st… Read More
2024-01-08 21:25
Have you ever wondered why some businesses thrive while others struggle? The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be th… Read More
2024-01-08 19:07
Are you struggling to elevate your brand awareness and drive revenue through effective marketing? You’re not alone. Many businesses, from small enterprises to Fortune 100 companies, gr… Read More
2024-01-08 18:41
As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming for this new year. It’s a well-known fact that success is th… Read More
2024-01-08 12:55
Marketing is something that every business has to do if it wants to thrive in a competitive market. Getting your name out there, building your brand, and capturing audiences’ attention… Read More
2024-01-08 12:50
Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in… Read More
2024-01-07 13:17
When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging.
To mee… Read More
2024-01-06 14:19
If you want your product to reach your target demographic, you need to market it. Simple enough. However, reaching potential customers in the modern global commerce landscape is more complic… Read More
2024-01-04 19:57
“The reports of my death are greatly exaggerated“, Mark Twain once told a friend. SEO could very well say the same thing.
Multiple experts keep predicting SEO’s demise… Read More
2024-01-04 14:10
Understanding how your customers make decisions is a crucial part of any digital marketing strategy, and accurate customer journey mapping can help you get it right. Here’s what you ne… Read More
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