2017-12-29 13:56
I write blogs. You should write blogs! Writing blogs are good for business. They can draw people into your website. You can create a following. And you can get new business all from a blog… Read More
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Many Blogs are available now at everestdmm.com. Our Direct Mailer and Postcard Marketing Services are Designed to Help Make Sure Your Campaigns Achieve the Highest Return on Investment Possible.
2017-12-27 19:28
So often, postings on Facebook or Twitter or email messages and even letters, cause you to stop and read it again. You wonder what the sender meant and what was their intent. All messaging… Read More
2017-12-25 19:20
You are so excited. Someone responded to your posting on your social media page and they are interested in using your service! But, they want to use those services in a couple of months when… Read More
2017-12-22 12:36
Email, first thing in the morning is worse than a really bad cup of coffee! Over half of the email in-box is junk and it is taking up way too much time for your business. Email junk mail is… Read More
2017-12-20 12:32
Twitter can be a confusing platform to use not only on a personal level, but also a business level. But, there are some ways that you can get people to follow you and then turn them into pro… Read More
2017-12-18 12:32
Marketing is defined on Google as “the action or business of promoting and selling products or services, including market research and advertising”. Marketing is a fact of life i… Read More
2017-12-15 13:50
Websites are your Base. They are the Center of all activity. A Website is Home.Generating traffic to your Website should be your major marketing goal. There are some steps that you can take… Read More
2017-12-13 13:50
Direct Mail Postcards should be a part of your Direct Mail Marketing strategy. You want to reach prospective clients in the most efficient way possible with the quickest route and the least… Read More
2017-12-11 13:35
In order to create a postcard and get it to its destination quickly, there are certain fine points that you need to apply that will help it get through the postal system. You will have to ad… Read More
2017-12-08 13:15
Planning a Direct Mail project or campaign takes some thought and enthusiasm. Each campaign has a similar recipe for implementation. The steps or ingredients are simple and if followed each… Read More
2017-12-06 13:07
Not only is it the holiday season, but it is the end of the year, the final quarter and the season to “tie up loose ends”. It is also the busiest time of year for everyone. What… Read More
2017-12-04 19:00
Pictures, Photos, and Art grab the attention of scrollers on Social Media. The visual posting creates buzz, causes laughter, incites emotions and obtains followers. Pictures, Photos and Art… Read More
2017-12-02 01:28
Door hangers are versatile pieces of marketing paper that can catch the eye, promote your business, and are extremely affordable. Door Hangers can be excellent in reaching your goals in gett… Read More
2017-11-29 13:00
Yes, Twitter can be used for real estate marketing too, just like Facebook, Instagram and Pinterest. Twitter originally made you edit your message down to just 140 characters which was good… Read More
2017-11-27 14:22
Like Instagram, Pinterest is an image driven social media platform. When it started in 2010, it was a new arena to post pictures of crafts and how to do projects. But since then, it has beco… Read More
2017-11-24 13:25
SPAM! Just saying the word brings up a response! No one likes spam and we seem to get a lot of it. You can avoid becoming a spammer with your emails by simply knowing which words to use in y… Read More
2017-11-21 14:25
Pinterest is a platform that allows you to create a strong presence with your vast knowledge in your field. Pinning a picture, a list of ideas or suggestions, or a link to a blog or article… Read More
2017-11-17 13:30
Consistency is the key to success. Whether it is doing a daily routine the same way every single day or running your business with the same daily methods, consistency is the way to develop t… Read More
2017-11-15 13:30
I can use 1001 words to describe a house to someone, but it is the photo that will be the real persuasive tool. Social media platforms such as Facebook, Instagram and Pinterest, off the abil… Read More
2017-11-13 14:33
First thing in the morning when a computer gets turned on, the email is checked. Emails rule in the world. Who answered your emails sent from yesterday? Did you get the answers you were look… Read More
2017-11-10 13:24
Personal notes are the thing that can seal a deal. It is always wonderful to find a small card sized envelope in your mailbox. You eagerly open it to find out who it is from and what it is a… Read More
2017-11-08 13:16
With Facebook pages both personal and business, Instagram and Pinterest, it may seem as though your business is saturating the internet. Those pages are all fine, but should be considered ad… Read More
2017-11-06 21:16
Realtors look for “specialties and niches” to make their business successful in a highly competitive market. One niche that will need many realtors to specialize in is the market… Read More
2017-11-02 12:13
If 44% of homes are found by buyers online, that means that 54% are found using other means. Yard Signs are the directors of searches. If a person saw a house online, then they will drive by… Read More
2017-10-31 13:10
Thirty three percent of home buyers find the home they buy through their agent. This is despite the number of buyers who find their homes online. And that number is 44%. Real estate agents a… Read More
2017-10-27 13:02
Advertising and marketing needs to be a part of every business plan. Interactions with your clients, prospects and regular customers are the backbone of your company. Therefore, every busine… Read More
2017-10-25 13:00
Numbers are a very important part of Real Estate. The number of the price of the house; the number of the closing costs; the number of showings of the house and the number of hours spent mar… Read More
2017-10-23 13:52
Ahhhh! The Perfect Marketing Campaign! !00% response would be a dream come true! But...reality sets in! So how do you find the perfect marketing campaign? Who do you go to for a high respons… Read More
2017-10-19 13:28
Advertising is a tricky task. But it must be done. But where do you place your ads for the best return and result. Creativity can help with design and concept and color and copy. But, where… Read More
2017-10-16 13:17
The most popular marketing tool out there is the postcard. Not only has it always been a successful tool but it is one that can build your business. It can get your targeted audience to trav… Read More
2017-10-12 17:26
The best ways to stand out from the crowd in real estate is to keep your marketing fresh. You need to scour for more ideas; better ways to do things; discover unique and unusual tactics. to… Read More
2017-10-10 16:57
It has long been known that telling a story will make a point or issue much clearer and easier to understand. If you want to tell the world the story about you and your business. you’v… Read More
2017-10-06 16:49
There are so many ways to get your name and business out into the community where your prospects are. In order to compliment your post cards, yellow letters and direct mail offerings, there… Read More
2017-10-03 16:43
There are many benefits to using a Large Postcard for your marketing announcements and direct mailing. Over-sized postcards will stand out more than the rest of the mail on the kitchen table… Read More
2017-09-29 16:28
So, you want to build your own Direct Mail list. You have an idea who you want to send to but you don’t know their address, or if they have neighbors who have the same statistics as yo… Read More
2017-09-26 15:54
Ahhhh Facebook! The hub of all things social! Facebook is so much more that just posting a funny comment or two, adding a bright colored background or getting people to “LIKE” yo… Read More
2017-09-22 15:45
Coupons are HOT these days. Consumers are always looking for deals. People use coupons for everything from eating out at restaurants, getting an oil change for your car and for services for… Read More
2017-09-19 15:29
There are a couple of things that you want to accomplish with a real estate shoot. You want the home to look large and spacious. You want to capture photos that are unique so they grab the a… Read More
2017-09-15 15:18
Prospecting for leads can be time-consuming, frustrating and discouraging. But...there is hope! There are many ways of generating leads, Social media, billboard advertising, Chamber of comme… Read More
2017-09-12 15:09
Any business owner has to spend a great deal of time shouting to the world who they are and promoting their business and company. Realtors find themselves having to do the shouting with smal… Read More
2017-09-07 14:53
A card in the mail is like Christmas morning. Anticipation and excitement all wrapped up in an envelope. A card is generally the first piece opened in the pile from the mailbox! Realtors can… Read More
2017-09-04 14:08
Demographics can take your mailing list a long way. People of like interests tend to live in areas together. People who enjoy old classic homes will live in neighborhoods that are full of Vi… Read More
2017-08-31 14:01
Yellow letters work! They work well! And here are the reasons that Yellow Letters work so well.They Stand OutThey Get readTheir Message is ClearYellow Letters stand out in the mail because t… Read More
2017-08-28 13:55
Designing a Direct Mail package should be approached as something that recipients will find interesting and useful and that they will want to keep. Instead of the usual mundane “just t… Read More
2017-08-24 13:45
Setting up a Sales Letter to get a response from prospects is not difficult. It has a certain structure that allows for an easy read for the recipient. You need to have it laid out for an ea… Read More
2017-08-22 13:39
You have your calendar set for your Direct Mail Campaign.You have figured out your target market and now you are ready to get started on the bricks and mortar of your campaign. There are cer… Read More
2017-08-18 13:26
Direct Marketing is a way to conduct a test in a particular market quickly, cheaply and with reliable statistical results. You will know rapidly if this is a market that will give you the re… Read More
2017-08-16 20:18
It can be intense and a bit frantic, but working with relocation clients and companies is often personally, financially and professionally rewarding. 1.5 million employer-assisted relocation… Read More
2017-08-11 20:08
A Real Estate Investor needs a Buyers List as their Basic tool. It is the list that is used when they are actively looking for new investment opportunities in a given area. Usually it is not… Read More
2017-08-08 19:48
Search Engine Optimization (SEO) is your ultimate goal for your blog, your website and your postings. There are tricks to maximizing the number of visitors to a your website. By using certai… Read More
2017-08-03 19:38
Renters are a major untapped potential to turn into buyers now and in the future. There are studies that state that buying is still better than renting in most states. Affording a home by ei… Read More
2017-07-31 19:25
How to stage a home for showings and open houses can be a matter of choices. There are books, articles and online sites that give you all the advice that you will ever need. Seller’s a… Read More
2017-07-28 19:13
Prospecting in the world of real estate is a vast project. There are so many different types of potential prospects that your search must be geared for the crowd that you want exactly! So, r… Read More
2017-07-25 18:26
Real estate marketing is moving and evolving at a rapid pace. Online advertising is at the forefront of the trends of the year. Facebook Ads are the number one “get seen” ads tha… Read More
2017-07-21 18:09
Blogging is habit forming.Blogging is interesting.Blogging is colorful and creative and can be a journey.Blogging is also necessary for anyone with a website so that more people can find you… Read More
2017-07-19 17:46
Return on investment, or ROI, is used to measure success over time and helps make future business decisions. ROI is important when it comes to marketing because ROI points out which marketin… Read More
2017-07-14 17:29
You Tube, Facebook Live, Instagram, Snapchat, email video, website videos, training, touring, invitations, the world has gone Movie Mad!! Realtors now need more than just the mail or a telep… Read More
2017-07-10 17:09
Staying connected has become a very critical part to our daily lives. The Internet and social media has allowed everyone everywhere to create a life beyond your neighborhood and your town. Y… Read More
2017-07-07 16:22
Pinterest...the perfect place to expand your network and your reputation as a knowledgeable local real estate agent. Whether you’re new to Pinterest or a long time user, there are boar… Read More
2017-07-05 16:11
Postcards are the epitome of a brief, poke of a message. Postcards are mailings that have already been opened and are ready to be read. Your message should be written so that the receiver wa… Read More
2017-06-30 15:51
Making sure your design is readable, clean, and interesting enough that your audience will want to pick it up and read it is the ultimate goal in Postcard Design. If you consider a billboard… Read More
2017-06-28 15:26
Statements, billing and invoicing are some of the most critical parts of any business and they simply have to work. The tedious activities of printing, folding, stuffing and mailing statemen… Read More
2017-06-24 15:18
Snap pack mailers are sealed envelopes that are opened by tearing the perforated edges along the sides of the document to reveal the information inside. They are direct mail pieces created w… Read More
2017-06-22 18:45
Prospecting for new clients can become boring and put you right into a rut! Trying out new ideas and methods can spice up the way you go about your business.Just like an exercise regimen, yo… Read More
2017-06-20 18:45
Having a website is your brochure. It is your resume. It is the overview of your business, of you and your future. It is like having a business card at a business meeting. It provokes intere… Read More
2017-06-19 18:45
The national average of emails received a day by a single person is 88!! Email open rates (how many people open their email) are currently averaging around 30%, while click-through rates ave… Read More
2017-06-15 18:45
Now that summer is in full swing, advising your clients to get ready for showings is easier than in the winter months. There are tips galore that you can suggest that are easily done to make… Read More
2017-06-14 18:45
Generating leads can be one of the most artful parts of a business.What do you do with a lead once you’ve gotten their information? Send emails? Mail a Postcard invitation to an Open H… Read More
2017-06-13 18:45
My grandmother was my age when I first understood the person and title “Grandma”. As I look in the mirror, I don’t see myself at her age at all. Of course, like most of us… Read More
2017-06-08 18:45
Success in the Real Estate World takes a strong combination of skills, market knowledge, and dedication along with an effective and consistent marketing program. In order to raise the bar an… Read More
2017-06-06 18:45
BUZZ marketing defined, according to Google, is - “Buzz marketing is a viral marketing technique that is focused on maximizing the word-of-mouth potential of a particular campaign or p… Read More
2017-06-05 18:45
In any business, there are transactions, arrangements, negotiations and agreements that take on a life of its own. In the end, the event makes everyone feel good and successful. This moment… Read More
2017-06-02 18:45
Who will buy my product? Who will want my service? How do I know what a prospect is looking for? How do I get them to do what I want? Data Analyzation Predictive analytics isn’t about… Read More
2017-06-01 18:45
One letter might get you a response … a 1% response that is! A first mailing to a cold prospect list generates, on average, a 1% response rate. So, that means to get the percentage re… Read More
2017-05-31 18:45
Clients are the greatest source of advertising since sliced bread! In business, you need to create a client or a customer and then you need to keep a client or customer! The formula for… Read More
2017-05-24 17:42
Linking your ad, blog or newsletter to your landing page is how you lay out the road map in your marketing. Redirect traffic or clients to your website or a listing page or other information… Read More
2017-05-22 17:35
Businesses persuade people. Persuasion is the way they get a customer to respond, walk in the door, write back, call and buy. It doesn’t matter what business you are in, persuasion is… Read More
2017-05-18 17:46
Starting aCouponcampaign can be the beginning of a wonderful relationship with your customers. It is a major step towards building a loyal customer base. Today, an astonishing 87% of America… Read More
2017-05-15 17:46
A powerful tagline can be Everything!It captures the core and the value you provide to your customers.It triggers an emotional response from the audience.They are audible representations of… Read More
2017-05-11 18:15
Postcard Marketingis a proven tool for real estate agents.Postcards can be cost-effective to design, print, and distribute.Postcards work right away AND have long-term effects if used consis… Read More
2017-05-10 18:15
APostcardsends valuable information that you are trying to project to the public.The receiver looks at that postcard for mere seconds. An instant impression to encourage them to read f… Read More
2017-05-08 18:15
Many artists start their creating process by building the frame for the canvas that will eventually display their work of art. The canvas will be stretched over the assembled wood pieces and… Read More
2017-05-04 18:10
Some Statistics to consider: More than 50% of all sales during the Holiday Season of 2016 were done on line. In 1990 nearly all classrooms in the United States had computers. These Sta… Read More
2017-05-03 18:10
A face tells the world who your are. Your eyes are the window to your soul and your smile is the key to your heart. ALogomust shout who your business is! It must be the window to the soul an… Read More
2017-05-01 18:10
Fact - You still needBusiness Cards!Business today is digital. Sending mail, signing contracts, attending meetings, even networking, is all done via your computer, laptop, tablets and… Read More
2017-04-27 15:18
A National Association of REALTORS® (NAR) survey found that nearly half of buyers used Open Houses as a key element of their home search.When holding an Open House, you kill two bi… Read More
2017-04-26 15:13
Postcards are a varied marketing tool. They are a fast and consistent way to get the word out about your business. But, they also give you a variety of ways to tell your story over and over… Read More
2017-04-25 15:10
Postcardsare smallPostcards are concisePostcards show their message in secondsPostcards are essential to the Open House Event! Sending your prospects a Postcard that is eye catching, c… Read More
2017-04-24 14:59
There is artwork and copy and format and timing inDirect Mail.There is the mailing package, excellent copy and precise design to think about. There is also color combination of papers, font… Read More
2017-04-19 15:20
Thank You has a HUGE impact whenever it is said.It is also a Bigger impact when it is written.We do not write those words enough. But in Real Estate it Must be written as often as poss… Read More
2017-04-18 15:17
There is no one thatthinks like you, talks like you and feels like you!But, how do you find that One of a Kind-ness in your business?Become an Expert!!Being an expert works especially… Read More
2017-04-17 15:14
My boss told me one day that he had “lost” his wife!Shocked, I asked him if he knew where he lost her.“Yes”, he mumbled. “In Pinterest!”Pinterest is a&nbs&hell…Read More
2017-04-16 15:08
Standing out in the Crowd, Getting their Attention, Capturing the Room...These are all essential elements of marketing. Billboards, newspaper advertising, industry magazines,letters an… Read More
2017-03-13 15:28
Occasionally we will write about Yellow Letters, the big direct mail product that 10's of thousands of real-estate investors and home flippers use to attract sellers. There are debates… Read More
2017-02-08 15:20
If you’re looking through forums about direct mail marketing or scrolling through direct mail sites, you’re going to see a ton of different jargon that may be unfamiliar to you… Read More
2017-02-03 16:16
Direct Mail Marketing is a great way to reach a targeted list of people. Whether you are sending marketing materials, billing statements & invoices, appointment reminders, or anything vi… Read More
2017-02-01 16:40
When marketing through direct mail, you want to ensure your mailers turn out exactly how you envision them. It can be unnerving wondering what the final product of a direct mail campaign loo… Read More
2017-01-31 14:48
Once of the biggest fears people have with direct mail marketing is that their mailing list will be inaccurate and their advertising won’t reach their intended audience (or any audienc… Read More
2017-01-30 14:17
Marketing can be a tricky game to play, but we are here to take the guesswork out of your marketing, and provide consistent quality, and reliable results. If you’ve kept up with the pa… Read More
2017-01-26 12:14
Whois receiving your mailers? AKA, who’s in your demographic? Are you hyper-targeting potential clients such as home owners for your real estate company? Or are you aiming for a more g… Read More
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