2023-11-26 15:00
On Friday I had a call with a potential client about GoGoChimp’s conversion rate optimisation services. I answered very common questions about conversion rate optimization.
Nothing… Read More
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Gogochimp - Conversion Rate Optimization & Psychology Blog
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Learn the psychology of conversion rate optimization and web design. Read free guides. Watch cool videos. Become an expert at human behaviour.
2023-11-07 20:39
Copywriting frameworks and formulas… What’s so special about them?
Trying to write copy is stressful, but some copywriters make it look easy — how do we know what to wr… Read More
2023-10-31 15:27
In this article, we’re taking a gander at 19 simple marketing strategies everyone can use in 2024.These easy marketing strategies are quick wins that you can use to get more clicks, sa… Read More
2023-10-28 08:37
I’ve sent email marketing sequences since 2007 and I’ve worked with hundreds of brands in just about every industry you can think of.
Over the past 15 years, there have been f… Read More
2023-10-20 16:04
It doesn’t matter if you offer a service or sell products: reviews and testimonials are critical to getting you higher conversion rates.
However, the language used in reviews and t… Read More
2023-10-19 18:26
It’s often said that there’s nothing quite like the allure of something shiny and new.
But why?
Take the iPhone 15 Pro as an example.
During the keynote, Apple&rsquo&hell…Read More
2023-10-11 14:09
Why does white space increase conversion rates for some products and decreases conversion rates for others?
Why do products feel more expensive when web pages and landing pages use a lot… Read More
2023-09-08 14:00
This lead gen landing page template is an absolute whopper and never fails to get a 40-60% conversion rate… Yes, it’s that good!
This landing page design looks simple an… Read More
2023-09-04 11:07
In this typography guide, we’ll look at seven fundamental rules to get your typographic game on point.
Typography Placement.
Never place your text in the corners of a page or… Read More
2023-05-15 14:16
Amazon’s AI Project Burnham has leaked online. Should we be worried or excited by whats been revealed? Let’s find out!A not-so-long time ago, AI was the stuff of science fiction… Read More
2023-05-10 10:55
I have more than a decade of experience working with enterprise ecommerce brands and it’s common for them to reevaluate their ecommerce platform.
Many large businesses opt for ente… Read More
2023-04-19 16:41
Project Magi is Google’s vision for the future of search and e-commerce transactions. So what’s new and why is it important?
What we know about Google’s Project Magi… Read More
2023-04-13 08:55
There’s a lot of confusion about landing pages. Such as “What is a landing page?” and “Why do I need a landing page?“. So in this article, we’re going to… Read More
2023-04-07 13:19
This on-page SEO guide covers everything you need to do to get higher rankings on Google in 2023.
Learn everything you need to get higher rankings on Google and why on-page SEO is import… Read More
2023-04-06 12:23
Webflow vs WordPress. Over the past year, we’ve seen our fair share of new clients and the number one question potential clients ask us about is Webflow. Yes, more people are talking t… Read More
2023-03-30 15:47
Artificial intelligence (AI) with conversion rate optimization (CRO).
Let’s tumble down the rabbit hole to discover the emerging relationship of AI with conversion rate optimizatio… Read More
2023-03-30 13:25
In this article, we will embark on an odyssey through the archetypal landscape of 10 simple A/B tests that have the potential to transform conversion rates overnight, unravelling profound in… Read More
2023-03-29 16:56
In this article, I show you how to write a blog post outline with ChatGPT-4. It takes less than 20 seconds. Prepare to be blown away!
Chat GPT-4 vs Bard.
OpenAI’s ChatGPT-4 is… Read More
2023-03-27 15:49
Sending a press release is a common marketing technique for organizations looking to share news or announcements with the media and the public. However, one question that often arises is how… Read More
2023-03-24 16:48
Here’s the essential guide to copywriting bullet points with 149 free examples to inspire you.
Are you struggling to grab your reader’s attention and keep them hooked until… Read More
2023-03-24 15:17
In this article, I provide clear explanations of copywriting terminology to demystify the art of persuasion.
You’ll also discover my 10-step formula that even an illiterate dr… Read More
2023-03-08 14:36
Colour psychology is a real noggin’ scratcher at the best of times. But what I discovered about black colour psychology and the weight of objects, and the effect they have on customer… Read More
2023-03-03 12:36
Splash pages vs landing pages. A critical analysis of which is best for your business, how to get the most out of splash pages and inspirational designs to get you started.
What are spl… Read More
2023-02-22 14:31
As I sit here thinking about the nature of human perception, I am struck by lightness constancy.
I have a white piece of paper next to me that, under the harsh light of Scottish winter da… Read More
2023-02-21 17:23
GoGoChimp Blog
Today, we’re talking about how colour psychology in branding influences what you buy.
You might not know this… But web design, marketing and branding is a co… Read More
2023-02-21 14:59
GoGoChimp Blog
Chris McCarron – OwnerGoGoChimp
I probably shouldn’t write about female consumer psychology and marketing, but I’m going to.
The world of marketing is… Read More
2023-02-15 18:12
If you’re looking for a whopper of an ecommerce sales strategy then “Incidental Haptic Sensations Influence Social Judgments and Decisions” by Ackerman, Nocera, and Bargh i… Read More
2023-02-13 18:07
GoGoChimp Blog
If you want to improve your Shopify conversion rates, then the Visual Depiction Effect might be the ticket you’re looking for.
As you may have noticed, our physica… Read More
2023-02-10 16:11
GoGoChimp Blog
And despite nearly every ecommerce store having product images and product videos of some kind (as well as images and videos on product landing pages) I’m not asked th… Read More
2023-02-09 17:01
I would like to propose an interesting question to you: what does the best landing page design need to get more conversions?
At the heart of this digital conundrum lies the landing page d… Read More
2023-02-09 15:19
You might be thinking that it’s time you outsourced to an email marketing agency. And you might be right.
It’s 2023 and the world of email marketing is still completely mad… Read More
2023-02-07 17:15
Psychographic segmentation is a kaleidoscope of human behaviour and motivation.
With each twist and turn, you discover new facets of your brand’s target audience and new dimensions… Read More
2023-02-06 18:29
GoGoChimp Blog
So you might be wondering what a differentiation strategy is and why it’s important for any modern business that offers products or services in its marketplace.
Mo… Read More
2023-02-05 18:21
Avoiding local maximum and local minimum is important in A/B testing because they can lead to incorrect conclusions about which variant is best for your business.Let’s pretend you have… Read More
2023-02-03 13:42
GoGoChimp Blog
In the world of business and marketing, understanding your target audience is of utmost importance and sadly many website designs and landing page designs completely ignore… Read More
2023-02-01 17:02
GoGoChimp Blog
How Gestalt Similarity Shapes Consumers’ Decisions:
Gestalt Law of Similarity states that the category of your product or service influences how much people think i… Read More
2023-01-31 18:15
Graphic design is a highly creative field that requires a constant flow of inspiration to keep ideas fresh and innovative.
Whether you’re a beginner or an experienced designer, fin… Read More
2023-01-30 17:54
GoGoChimp Blog
As the old adage goes, “the devil is in the details.” And when it comes to the psychology of clicking a website button, the details are as devilish as they come… Read More
2022-02-10 17:05
GoGoChimp Blog
Part 1 of our Free Local SEO Course: Local SEO Audit For A Small BusinessThis is part one of our free local SEO course that covers a full Local SEO Audit for a small busines… Read More
2022-02-04 12:18
GoGoChimp Blog
Beware the man with no socks
The following brand designer description is a piece of gonzo journalism by Chris McCarron, the founder and owner of GoGoChimp.
Who is a br… Read More
2022-01-30 10:39
GoGoChimp Blog
Understanding the font personality test.In February 2006, a font personality test was conducted by A. Dawn Shaikh, Barbara S. Chaparro, and Doug Fox. Their findings complete… Read More
2022-01-17 13:38
GoGoChimp Blog
Rigidity in psychology is tied to behavioural set psychology and mental sets.In this article, we examine what is rigidity psychology and its intimate relationship with behav… Read More
2022-01-15 20:20
GoGoChimp Blog
Customer Loyalty Will Likely Fall When Your Website Has This Problem…Customer loyalty will likely fall when you make a few common mistakes with your website.
Howe… Read More
2022-01-04 17:33
GoGoChimp Blog
Perceptual Adaptation is Kryptonite to a Creative MindPerceptual Adaptation is a creative mind’s greatest weakness. In this article, we’re going to look at what… Read More
2022-01-03 13:15
GoGoChimp Blog
Is the expression of creativity in the workplace a luxury of social class?
The following article about creativity in the workplace is a piece of gonzo journalism by Chr… Read More
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