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With our method for Neural Science or behavioral science linked to commercial benefit, we look at what drives people, how they behave and how they make decisions linked to our customer’s service, product or business. In order to understand people’s underlying behaviors, we can influence the entire process through business, product or service and create a fully designed flow that attracts at all levels. In order to understand people’s underlying behaviors, we can influence the entire process through business, product or service and create a fully designed flow that attracts at all levels. We strive to make Innovation simpler, more inclusive and more humane. For us, it is about an approach that is exciting, fun and that provides insights into what is possible to do regardless of what it is you are working with. In the lab, we work with free creative reins. We design new behaviors, study buying behaviors and gain insights. Here we work with a mix of data-driven information retrieval and lowfi technology. Digitization is for many companies an obstacle to development and many make it more difficult than it needs to be. With the North Sea’s digital knowledge, we can make you come to the forefront so you lead the development. The North Sea workshops are hands-on and use a consultative methodology that focuses on transforming and changing. It’s about unleashing your full potential and giving you the right tools so you can grow with Innovation Lab Sweden.