The practice of search engine optimisation (SEO) is always viewed through the lens of the user. In this respect, the objective activity of increasing traffic and brand visibility is a very… Read More

We all want to improve our search engine optimisation (SEO) performance to boost Google rankings right now. In the cut-throat world of business, it is those brands that show initiative that… Read More

The debate around Facebook advertising is usually placed from the position of the positive; i.e. what benefits will my enterprise receive from venturing down this path? The social media gia… Read More

At the turn of the decade in 2009 and 2010, Facebook likes were the new hot item on the online marketing agenda. The social media giant would enjoy an incredible boom and suddenly a consens… Read More

Across your journey to increase the reach of your brand through search engine optimisation (SEO) techniques, the domain name will soon emerge. This can be located in any web browser –… Read More

Business blogging is a key marketing tool for businesses to gain more online visibility, and is primarily used as a kind of short-form piece of content to explain certain actions related to… Read More

Online marketers who preach one mode of operation for all your search engine optimisation (SEO) goals are kidding themselves. Or more to the point, they are kidding you! Taking your domain… Read More

2018 has seen unprecedented growth in a recent search engine optimization trend – that is, the increase in voice search queries, which now poses a new issue for the effective marketer… Read More

Search engines are now a major marketing channel for businesses attempting to get as much traffic to their sites as possible. Not only is the internet and social media one of, if not the, b… Read More

The domain of online marketing opens up a plethora of options and opportunities for brands to increase their reach. Savvy operators are always tapping into new trends and evolving their int… Read More

The battle between search engines to compete for market dominance never really had an opportunity to take place. By the time other brands had emerged to garner their own corner of the servi… Read More

Let us make one clear admission right here and now – Google holds the largest stake in search engines and software to improve search engine optimisation (SEO) performance. There is no… Read More

It is undeniable that mobile phones have literally changed the way we interact with the world and its information. Look around you – if you are surrounded by people, chances are someo… Read More

There are a number of factors at play when we consider what is involved in Semantic Search. Yet what this essentially boils down to is offering the Google user a greater search experience b… Read More

It is undeniable that these days, Ecommerce websites are essential to a business’ success. With many online purchases beginning with a google search, and even more people utilizing mo… Read More

So you have reached the point of online marketing where you have stumbled upon two incredibly similar but vastly distinct concepts – paid vs. organic traffic. How can something be sim… Read More

Inbound marketing is a business’s dream as it solves customer’s problems and keeps them engaged without the need for propaganda and other attention seeking initiatives. Understa… Read More

Overtime humans as a species have become significantly pickier as well as constantly becoming busier. They no longer have the time or desire to read second grade content. Due to this, the s… Read More

Not to denigrate the work of marketing professionals in previous eras, but there is far more sophistication required today to get an enterprise up and running than in decades past. A nifty… Read More

Any business can begin their search engine optimisation (SEO) journey right now. All it requires is access to the Internet and the ability to set up a domain and a series of free social med… Read More

Like many businesses that embark on a SEO strategy, their focus is on getting their core keywords ranking and prioritising a basic on-page and off-page strategy. In terms of a basic SEO pla… Read More

Meta tags are the key elements of a website’s HTML code that describe the content of a page. For search engines this is part of what they index when they crawl a website. They are not… Read More

2018 is a time of great change in the world of commerce. A transition has been occurring for the best part of a decade away from traditional forms of marketing and customer engagement to a… Read More

From the outside looking in, search engine optimisation (SEO) can appear to be a daunting activity. Taking every little piece of data from a website to cater it for a complex mechanism the… Read More

To firstly understand the steps required to enhance your niche site’s search engine optimisation (SEO) performance, it is vital to appreciate why the practice matters to begin with. F… Read More

When carrying out SEO it’s important to always be aware of the many black hat tactics that are frowned on by Google. When a website is caught using these bad optimisation practises th… Read More

Whether your business wants to embrace the trend or not, local search engine optimisation (SEO) is taking off – with or without you. This has not been a conscious shift by the search… Read More

In any field of work there are a number of industry myths or fables that become perpetuated and believed by a large amount of people. These inaccuracies aren’t just harmless matters o… Read More

Every business looking to make their mark online requires high quality content that cuts through the vast marketplace. Be that video, social media marketing, promotions and tricks to garner… Read More

Link building or URL sharing is one of the most talked about tactics in search engine optimisation. Over the years the theory and methodologies behind it have changed in response to indexin… Read More

The past few years in SEO, content marketing has certainly become a key buzz phrase flung around by digital marketers. However, to the typical small business owner, the term content marketin… Read More

We are just going to say it. Creating amazing content is hard. It takes a lot of time and a special set of skills to have the ability to be producing quality content day in and day out. If… Read More

Localising your SEO is an incredibly powerful tool. It helps to bring customers to you at the exact time that they are wanting to buy a particular product, and if they are in your area then… Read More

A lot of businesses are responding to the need to design mobile sites as Google has introduced the mobile first index. Google is changing its search indexing to reflect the needs of end use… Read More

The longer a customer has known about you, the more likely they are to buy from you and commit to ongoing regular purchases. Coca Cola, McDonalds, Virgin and other cult brands have pushed t… Read More

Correlation is not causation. You’ve read it and seen it everywhere when trying to understand how social media impacts SEO. To summarise what it means; there is a connection between s… Read More

Whether you want to use the term “target audience” or “target market,” every operation is after the exact same thing – a loyal following that boosts online exp… Read More

To the uninitiated, it might be news to say that there is an unethical mode of performing on-page SEO. For the majority of domain and business users out there, the Internet is a Wild West o… Read More

Social media has proven to be an incredible asset at driving organic traffic to your domain. This was not always the case, with platforms like Facebook, Twitter, Instagram, YouTube and Pint… Read More

Online marketing involves a series of processes that can be difficult to comprehend initially, but over time you will become accustomed to their role in the grand scheme. Every domain from… Read More

Given the demographic on Instagram, you have to determine if your company is a best fit for the type of audience that frequents there. If you’re not the type of business or service th… Read More

There are essentially two main goals to be achieved through writing content for your website; Encouraging traffic to your website through building links etc. and; Writing great content to k… Read More

A changing economy and business world has led to a rapid rise in digital technologies. Subsequently, marketing has become far more digitally focused than it has been in the past with online… Read More

A fresh new year means a fresh new approach to search engine optimisation. Any expert will tell you that SEO is a constantly evolving part of digital marketing and the passage of time simpl… Read More

When people begin to do anything routinely they tend to develop habitual behaviour. These behaviours will often develop subconsciously because we’ve seen them work on multiple occasio… Read More

Digital marketing and SEO is pushing back towards a more traditional form of public relations, brand building, understanding of customer audiences through artificial intelligence, more visu… Read More

Business to business is often far more lucrative than business to consumer services. Business to business targets professionals who are in charge of budgets, and often business owners are f… Read More

One of the ways your search engine ranking is determined is by the amount of times your article is shared. If an article is simply liked or retweeted, those signals aren’t counted tow… Read More

This is a beautiful synchronicity that happens to occur between SEO and the world of real estate. The one term that joins this particular mode of business with the practice of search engine… Read More

Web developers, business owners, digital marketers and SEO account managers will appreciate the introduction of Google’s new SEO evaluation tool that checks to see if a page is eligib… Read More

Content marketing is a significant part of the online digital world. It can quickly become confusing and intimidating, especially if you don’t know much about it. Well, never fear! Th… Read More

It is one thing to access data in the world of business. It is quite something else to run it through a process whereby you can appreciate it, understand it and present it to others for the… Read More

There is a multitude of online and offline marketing strategies out there waiting for you to utilise. A number of these will come as natural to marketers who have a background in the field… Read More

A central aspect to the search engine optimisation (SEO) game is the ability to generate title tags and headings that work. On the surface they might appear like neat little descriptions th… Read More

If your enterprise is still at the point where you require convincing over social media’s viability, then you are comfortably behind the eight ball. The competition has already accept… Read More

Selling products through the internet has several advantages and disadvantages when compared to traditional shopfronts. While an online shop can potentially have far more visibility, it can… Read More

The Google Search Console is the continuation of the Google Webmaster tools that have become important for web developers to improve the visibility of their websites. Marketers, SEO firms… Read More

SEO is all about the content. Your content needs to be both long and of a high quality in order for Google to recognise it and rank your website higher. You can write as much content as hum… Read More

Mobile SEO comes from more of a user experience perspective than mere content configuration. The amount of use that occurs on mobile devices as opposed to laptops or desktop computers has i… Read More

PPC campaigns (or AdWords) have certainly changed the way businesses market websites online. They are a great way to create more leads for your business. If performed correctly, a PPC campa… Read More

Should you be one of those domain or business owners who holds a basic grasp of search engine optimisation (SEO), you probably have a reasonable understanding of the inherent benefits inclu… Read More

There are fundamentals in the search engine optimisation (SEO) game that everyone should be aware of. Those that decide to cry ignorance or continue to outsource their efforts are neglectin… Read More

So you find yourself in the market for an SEO package. It does not matter if you are looking to run the project yourself or outsource it to a trusted third party to see the optimisation pro… Read More

Search Engine Optimisation (SEO) is not something that can be dismissed out of hand. There is an ignorance, a naivety and a misunderstanding about its role in a marketing context by certain… Read More

Gone are the days when phones were used for just phone calls and text messages. Each and every smartphone device now has to be thought about as a portal to a domain, an app and a social med… Read More

Content marketing is quickly becoming more effective and thus more popular than traditional methods. Writing meaningful and engaging content for your business to distribute is vitally impor… Read More

There’s a lot to remember when you’re trying to optimise your site for SEO. That means that some people leave various aspects by the wayside. Backlinks don’t sound that im… Read More

As a concept, search engine optimisation (SEO) can be incredibly complex and confusing when it comes to the details. There are a lot of factors in play at one time that will affect how a se… Read More

Now this isn’t really a blog per se, it is more of a list of every key SEO term that you should know. It doesn’t matter if you are going to do search engine optimisation yoursel… Read More

Few would have ever considered the idea of adding text to an image as something that would spawn a 21st Century phenomenon. Simply by taking a picture out of context, the meme was born. Whe… Read More

Video marketing can have an incredible effect on your enterprise. While it should not completely dominate a campaign’s message or aesthetic, the use of video fits in neatly to the req… Read More

Some marketers often make the mistake of failing to integrate attempts at content marketing with their search engine optimisation. With search engine algorithms favouring quality copy that… Read More

Search Engine Optimisation (SEO) is becoming a critical part of any business, whether they are purely online or provide a physical service or product in a store with a website explaining th… Read More

Some people might say that search engine optimisation may as well be called “Google optimisation”. While Google is and will probably remain the big dog in terms of search engine… Read More

It’s no secret that search engine optimisation is one of the best ways for business owners to get a flood of targeted traffic to their websites. If you are trying to get the most from… Read More

For those of you who are sitting on the fence about marketing a business on Facebook, there is some bad news to digest. Not only is there already a myriad of businesses creating, building a… Read More

Try and develop a successful SEO campaign for your business without a local focus and see where you end up. Spoiler alert – it will not be far. This is the reality in which the digita… Read More

In an age of instant results where success is demanded yesterday, it appears as though the long game is a thing of the past. When money is put down for a project, there is an expectation th… Read More

Black hat SEO tactics are the psychotic big brother to white hat tactics. While the gentler white hat tactics take longer to achieve genuine results, some online marketers are still tempted… Read More

Keyword research is the act of expanding all potential search terms a user will type in to find a site, product, service or any subject on the Internet. By discovering all the possible alte… Read More

Put simply, content fulfills the requirements of search engine optimisation (SEO). Herein lies the underlying reason why content is king in the SEO world. That is the reality that online ma… Read More

The first major adjustment businesses had to cater to was switching towards the online world. To the traditional marketers, that was a shock to the system. Yet there is so much more complex… Read More

A positive social media experience can make the difference between a strong online presence and lost business. Every single operation that occupies space on this platform will have their ow… Read More

Since you have opened and operated your website for a number of months or years, the business has not taken off the way you would like. Those early goals and expectations appear incredibly… Read More

There are hundreds of ways a business owner can tackle a subject as diverse as a content strategy. With so many options available to choose from, it really centers down to the size of the e… Read More

Keyword research is the cornerstone of SEO – and there are a lot of things that you can get wrong. Probably the biggest problem is people not doing their due diligence before getting s… Read More

Online directories are an efficient and cost effective method of making your enterprise visible to a wider audience. Unfortunately, this fact gets lost among business owners who have their… Read More

Digital marketing is all about driving your brand, your product or your message through digital means.  Whether it be a small corner store adjacent to the public school or a large mult… Read More

Since its debut on October 29th, 2012, Snapchat has grown into a global phenomenon. After extending on the original app, which simply provided a photo sharing platform, where people could s… Read More

Disaster has struck! At least, that seems to be how it feels when you make a massive blunder on social media. For some, social media mistakes are a terrible embarrassment, for others, it ca… Read More

Ever since the release of Google Panda update many people feel like that are being watched. Google is the most used Internet search browser in the world, and brings everything from You… Read More

Google Adwords is part of the Google advertising network, and companies can pay to hit the top position as part of the search page. It is a faster way to get results in search marketing, an… Read More

When people think of SEO, normally terms such as digital marketing or tech savvy come to mind. However, SEO is no longer just something that code specialists do. A part of getting your webs… Read More

Blogging remains one of the most effective online methods of keeping your business up to date. It allows Google to rank you higher through SEO and also ensures that your consumer base is ke… Read More

SEO or Search Engine Optimisation is a marketing technique used by many business, trades and organisations to get noticed online. It helps generate organic traffic into the website by incre… Read More

You can no longer deny it; Instagram is an incredibly powerfully marketing tool. Statistica explains that there are now over 600 million active users. That is a whole lot of people! And wha… Read More

When it comes to marketing campaigns, analytics and the ability to track your results is crucial. Without clear tracking, we don’t know what works and what doesn’t. Tracking is… Read More

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Google has just announced (on the 4th October 2017) a massive change to AdWords. Marketers, advertisers and the general public are slightly freaking out. If you don’t constantly have… Read More

Stopping SEO does not pull the plug on your operation. The content that has been posted stays where it is, the numbers will remain solid for a short period of time and it will appear on the… Read More