Organizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring people with UX qualifications, iterating and delivering customer journeys, usability test results, and so on. But these teams often fail if they don’t have a deep understanding of the connection between […]

The post If You can Scope your UX Design Exactly you Probably are Doing it Wrong first appeared on Akendi UX Blog.