Wildmender, a game about bringing a deserted world back to life, has now launched on Steam, PS5, and Xbox Series X|S. The goal is to nurture your own piece of paradise – transforming a… Read More

Mobile gaming has had an undeniable burst of growth into one of the largest and most profitable types of gaming in recent years. Chief among this explosion sits the rise of story driven mobi… Read More

Our marketing artist Carla Evans sits down with us to talk about travel, teleportation, and the creative process! Kwalee is made up of a diverse bunch of people, and we’re growing a… Read More

Harry Lang is the VP of Marketing at Kwalee. He started his career in integrated marketing agencies before spending the next seventeen years marketing online and mobile gambling brands.In 20… Read More

Celebrating a Year of Phenomenal Achievements What a fantastic journey it’s been! We’re thrilled to announce that Kwalee has once again found its place on Pocket Gamer’s… Read More

The International Rescue Committee (IRC), a global non-profit organization that helps people affected by humanitarian crises – including the climate crisis, and Muse Games, the develop… Read More

Want to know how industry experts like us save production time but still keep players satisfied? We finally reveal six game design tips you could use in your game! For decades, game desig… Read More

One of the biggest challenges for mobile game developers is how to maintain player engagement alongside effective monetisation. One of the solutions is Reward Videos (RVs). These are video a… Read More

Data science and analysis have become an indispensable set of skills that’s transformed how some companies make video games today. That’s why, in this article, we’ll explor… Read More

As the mobile games industry continues its meteoric rise, so does the pedigree of those recognised as its top publishers. This year, data.ai, the industry’s first Unified Data AI platf… Read More

We’re excited to announce that Adrian Garton has officially joined the Kwalee family as our new VP of HR!  A veteran with over 25 years of talent experience, Adrian brings his vas… Read More

Welcome to the second part of our deep dive into monetisation. Please read Part 1 if you haven’t yet grasped the basics! This article explores how video game monetisation evolves, what… Read More

How often do you wonder about monetising your mobile games? The idea of setting it up can sound complex, understandably, but it’s essential to ensure you can earn money from games. So… Read More

What’s it like to be one of the heroes in the video game industry? To sum it up in a couple of words: Fun, exciting, difficult, and most of all, purposeful. Being a quality assurance t… Read More

Exploring interesting options for a game you’re making? Try exploring one of these game development technologies aiming to break through into the mainstream. Game development techno… Read More

Mini games have captivated players worldwide for a long time – from retro to the modern day. These bite-sized gaming experiences offer a refreshing break from the main gameplay, becom… Read More

We are often asked, even at industry events, what a publisher for PC and console games actually does. To be fair, if you’re new to game development or simply haven’t interacted w… Read More

Game writing is something that’s had a wave of popularity and exposure recently, especially following the rise of big-budget, narrative-driven games over the last two decades. And with… Read More

Artificial intelligence has changed game development forever. Many hurdles faced by the average game developer are suddenly taken care of with AI in game development. Need to balance the… Read More

We all know that social media is where it’s at these days. It’s the perfect place to get news, share with friends, or just kill some time with epic reels. And let’s not for… Read More

Handling SDKs can feel frustrating, and you can bet something will mess up before you scour StackOverflow forums for that lifesaving solution. So if you’re starting out in gamedev and… Read More

Are you tired of the same old driving lessons with boring instructors? Do you dread the thought of getting behind the wheel and putting your life and others at risk? Well, fear not, because… Read More

Ever wonder how many hours we spent playing mobile games during COVID-19? 90,000,000 hours. Let’s make it easy to visualise that. 90 million hours is equivalent to 10,000 years… Read More

There are a tonne of conferences happening around the world, like the world-famous Game Developers Conference itself. Even E3 announced they plan to make a comeback real soon this year. So i… Read More

The roguelike subgenre has emerged as one of the most popular in recent years, particularly in the indie gaming space. But what exactly are roguelikes? And how are they different from roguel… Read More

What’s your all-time favourite game? Whether that question takes you back decades to an 8-bit masterclass, obscure indie gem or a 2020s GOTY, the answer is probably as much about what… Read More

Sometimes, there’s a real fear about joining a games company among people in the games industry. In some studios the norm is to work well beyond reasonable hours to deliver projects ag… Read More

We did it. Kwalee’s collection of games just hit an epic milestone of 1 billion mobile game app installs. Let’s crack open the confetti cannons and celebrate!  It wouldn… Read More

Coding your own games… is not as easy as you think! Only the brave and the bold would decide to become a game developer in six months. So let’s be honest: six months is a dar… Read More

Artificial intelligence (AI) has already made significant strides in the world of marketing, and it’s expected to continue to play an increasingly important role in the games industry… Read More

It’s worth over $138 billion and there’s a strong push for inclusivity – so there’s no better time to join the mobile games industry than today. Here’s what Kwa… Read More

Inside the Success is where our hypercasual experts do a deep-dive into Kwalee’s chart-topping successes, dissecting the game’s production post-release – from development t… Read More

Depression affects about 280 million people and anxiety affects over 301 million people worldwide, making them the two most prevalent mental health disorders. Given the economic and healthca… Read More

Kwalee is made up of a diverse bunch of people, and we’re growing all the time! We’re pulling back the curtains and focussing on the people that make it all happen. This time… Read More

So… you decided to work in the games industry. You’ve got everything ready – your projects, your personal website, and your confidence. That’s great! But as the pile… Read More

Whatever stage in game development you’re in, if you want to show us your game, send it to us anyway. If you don’t send it, you might never know if it’s ready to be publish… Read More

Hello, world! As the world opened up after multiple lockdowns, offline events sprung back into existence. Kwalee took full advantage and you may have seen us at various conferences and event… Read More

‘How do I make my game stand out in the mobile gaming market?’ We get this question a lot. And according to us, the answer is… market tests. If your game is better than th… Read More

Behind almost every game developer’s chart-topping success is a heap of failed prototypes. As a games publisher with a ‘Fail Fast’ prototyping culture, we’ve harnesse… Read More

This is a huge moment for us. We’re very humbled to share our exciting win at this year’s TIGA Game Industry Awards as Publisher of the Year! Our teams are still flabbergasted th… Read More

Our company’s CEO David Darling CBE has been honoured as a Fellow of Warwickshire College and University Centre (WCUC). A pioneer of the UK games industry, David shaped the history… Read More

Have you imagined making money by playing video games? It seems like a pipe dream, but it’s actually possible. The games industry has come far in terms of what it can offer to both… Read More

Kwalee is made up of a diverse bunch of people, and we’re growing all the time! To provide some insight into the multitude of individuals and roles that go into releasing chart… Read More

With the release of Scathe this week, we’re excited to see our passionate players dive into hellish mazes and purge some nasty demons with their friends. If you’re someone who ha… Read More

If there’s anything worse than making a bad game, it’s making a game with a bad publisher. This is a game developer’s fever dream. When you deal with a bad publisher, it ki… Read More

Fun fact: Build Your Vehicle was a concept that existed way back in May 2021. But it never made the cut after the tests showed very poor results… until the project was resurrected a y… Read More

If you saw the news about our acquisition of Tictales, you’ll know that we are building on our hypercasual success by broadening into casual and hybrid-casual games.  But what… Read More

Hello there! I’m Pedro, CTO of Kwalee, and I’m very excited to share the news that we now have a new office in Portugal. Located right alongside the beautiful Tagus river in t… Read More

Welcome to Gamebiz Recap, where we take a look at what’s new and interesting in the last quarter that has flown by. Whether it’s to catch up on the latest scoop or to gather some… Read More

The Developer Spotlight series sheds light on the brilliant developers we work with. As a special guest, they’ll dive right into topics ranging from how they began their journey in the… Read More

After a year of relentlessly putting out chart-topping games, working with talented game developers, and engaging with our communities to make our mobile games the best they can be, our effo… Read More

In the business of hyper-casual games, it’s important to create experiences with truly global appeal. We at Kwalee have enjoyed many worldwide hits, but none have encapsulated this pri… Read More

The concept of Airport Security was realised after one of the designers thought about the experience of being a mall security guard, highlighting what the themes, the concepts, and the mecha… Read More

It’s official: our flagship game Draw it has surpassed 100 million downloads! The quick-fire doodle-’em-up has long been the most downloaded game in our list, inching ever closer… Read More

It’s International Women’s Day! To celebrate this occasion, we brought together a few of Kwalee’s brilliant women, from various departments and across all three of our glob… Read More

There’s a new FPS in town and it’s about to bring a whole lotta hell. We’re super excited to announce that the Kwalee PC & Console team is publishing Scathe, our newest… Read More

The last few months were quite the ride for us. With the acquisition of Tictales, we made our journey into the casual games market official. And now, we’re proud to announce our entire… Read More

Nobody in the games industry has announced any acquisitions lately, right? Phew, okay! We’re thrilled to announce the first acquisition in our 10-year run, with Tictales joining the Kw… Read More

Have you ever heard of Fail Ads? Even if the name isn’t familiar, you’ve probably watched them before. Ever felt frustrated watching the player make mistakes over something st… Read More

Kwalee is made up of a diverse bunch of people, and we’re growing all the time! To provide some insight into the multitude of individuals and roles that go into releasing chart… Read More

In what could only be described as one of our proudest moments this year, our company won not one, but TWO awards at the TIGA Awards ceremony! The first was for Best Large Studio, and the ot… Read More

The year may be winding down for the holidays, but there’s no pause button on creativity when it comes to hypercasual game development. So we’re hosting the Kwalee Game Jam to ce… Read More

Hypersims — a term we aptly use as a shorthand for “hypercasual simulation games” — are a relatively new subgenre of games in the hypercasual market. But of course, t… Read More

The end of the year may be fast approaching, but here at Kwalee we’re not winding down! We’re proud to announce our latest hypercasual release Traffic Cop 3D has had a phenomenal… Read More

For as long as there’s been Kwalee, there have been dogs around. And although we’re a whole lot bigger now (and more people means more dogs), it’s official: the Kwalee HQ i… Read More

If it was a special day — a really special one at that — what would you do? On 1st October 2021, the UK-based charity SpecialEffect is hosting One Special Day, and we’re gr… Read More

Hope you’ve sharpened your blades for this one as we’re proud to announce we’re publishing Die by the Blade: a visceral fighting game inspired by legendary titles such as B… Read More

A game jam presents a unique challenge for a game developer. How do you go about making any game in a mere 48 hours, let alone one with actual promise? What needs to be prioritised and what… Read More

You’ve almost certainly played a ‘sunset game’ before, even if you’ve never heard the term until now. With our own sunset games like Rocket Sky!, Blast City 3D and Je… Read More

Kwalee is made up of a diverse bunch of people, and we’re growing all the time! To provide some insight into the multitude of individuals and roles that go into releasing chart… Read More

2020 was a difficult time for pretty much everyone. For us, it was challenging in that a lot of the cogs in our workflow had to change. From moving to a digital environment, preserving our w… Read More

The best thing for us about working on hypercasual games is the sheer number of original concepts and gameplay ideas we get to work on, never lingering too long on one thing. We come up with… Read More

This month at Kwalee, we’re starting something new: This Month At Kwalee! It’s a truly exciting time for us right now and we want to share what’s going on with you with… Read More

What was once a funny little Creative Wednesday game that tickled our funny bones has turned out to be our newest blockbuster: Teacher Simulator  has crossed 30 million downloads this m… Read More

One of the most satisfying things about working in hypercasual games is that they never stand still. From Draw It and Shootout 3D to Let’s Be Cops 3D and Teacher Simulator, we’ve… Read More

It’s hard to believe that it’s already been 10 years since I founded Kwalee. I’ve loved making games since I was 12 years old and it was this continuing passion for the… Read More

As many of you will be aware, we have a fast-growing team in Bangalore that has quickly become a pivotal part of our successes in recent months. We have never been in doubt about the ama… Read More

Some of you may be aware that Kwalee is the official publishing partner of Buildbox, and that every day we work closely with a number of creators who use the no-code development platform to… Read More

A recent ranking of UK-based app publishers, conducted by the leading app analytics firm App Annie, has positioned us as the number one UK mobile games publisher and the top British app publ… Read More

It’s a sign of how quickly we’re growing here at Kwalee that we’re always looking to the next benchmark. When we hit half a billion downloads across all our games last Nove… Read More

Some of you might remember that a couple of months ago, we published TENS! – our first ever game on PC and Nintendo Switch. The game was received really well, with excellent review… Read More

Launched at the end of 2020, our game Teacher Simulator has already proven to be a massive hit. Taking players into the virtual classroom, at a time when real schools here in the UK are s… Read More

Fully embrace digital distribution through great digital marketing, to propel high-quality games to a massive global audience.  This, in a sentence, was the goal of Kwalee when we fi… Read More

Diwali is here, and it’s our first since establishing our Bangalore team in May! We’re really proud of the brilliant team we’re building in India; their talents have helped… Read More

It’s a number that’s been on our horizon for a while now as we have continued to grow rapidly over the past year, but we’re delighted to be able to say that the Kwalee team… Read More

We were extremely excited last month to announce TENS!, our first ever console game. Today that excitement is even greater as we announce that the tricky puzzler will be launching for Ninten… Read More

In the business of hyper-casual games, it’s important to create experiences with truly global appeal. We at Kwalee have enjoyed many worldwide hits, but none have encapsulated this pri… Read More

If you’re a developer interested in making hyper-casual games, you might find a lack of good resources to help you on your way to releasing a chart-topping hit. That’s a situa… Read More

Since 2016, the UK-based charity SpecialEffect has been uniting the games industry for a brilliant cause on one day each year. One Special Day, taking place this year on Friday 2nd Octobe… Read More

If you’ve been tuned into PAX Online, a huge digital event incorporating EGX Digital to unite two of the biggest and best consumer gaming shows, you might have seen the announcement tr… Read More

It’s often assumed that contacting a publisher comes at the very end of the game development process, once the game is largely complete and nicely polished.  But while this ins… Read More

2020 has been a big and extremely busy year for us here at Kwalee, with the launch of more chart-topping games, our publishing partnership with Buildbox and the opening of our new studio in… Read More

After the brilliant success of our first game jam together and embarking on a long-term partnership, our most recent challenge to the Buildbox community was a game jam with the theme of &lsq&hell…Read More

So you’re interested in hyper-casual games, but you also love gaming on PC and console.  First things first: so do we! Not only are many of us here at Kwalee huge fans of all k… Read More

Alongside our in-house game development team, we also work with some amazing external developers to publish hit hyper-casual games.  We work very closely with these studios every day… Read More

It’s well-known that the mobile games market is highly competitive and that to ensure your games stand the best chance against the competition, you need to run market tests before laun… Read More

Kwalee is made up of a diverse bunch of people, and we’re growing all the time! To provide some insight into the multitude of individuals and roles that go into releasing chart-t… Read More

All of us have different hobbies to which we are attached, but gaming is quite particular in the way that it consumes our time and our imaginations. To play a great game is to enter anoth… Read More

You may have seen that we recently ran a hyper-casual game jam with our friends at Buildbox, the no-code game development platform.  We were incredibly excited to see what the Buildb… Read More

Throughout the coronavirus pandemic, we’ve been lucky to be able to continue working safely with relatively few interruptions, while so many in other industries have not.  We have… Read More