*This post originally appeared on LinkedIn on 3/14/18 

By: Rajeev Batra

The defining mantra for businesses today is customer experience. While, products and services need to be easy to understand and Intuitive to use, great Training is key to making customers successful and lifelong advocates. One only needs to look at Apple and its Genius Bars in how seriously it takes educating its customers despite the intuitive and easy to use nature of its products. The need to continuously equip customers with the knowledge to use products and services is even more acute in the B2B world, where complexity is higher and often more is at stake for both the buyer and seller. In the modern service economy products are increasingly sold as a subscription, where delivering a superior customer experience is a constant, requiring that users know how to use a product cold.