The time that we spend on mobile applications is increasing at a tremendous pace. The Hotel industry is not an exception. A vast majority of the clients for any hotel business is carrying a smartphone or a tablet. As a result of these smart devices, we have seen a change in behaviour and customer expectations.

The mobile app development meant for these hotel businesses not only solve various problems for the hotel industry but increase the brand awareness. The technology behind the hotel Apps play a significant role on the bookings made by 70 % of the travelers.

The third-party apps for the hotels are extremely beneficial for the clients – offering low prices and some of the best deals. However, the larger hotel chains like Hilton, Marriott have already developed custom mobile apps for their hotel businesses – to provide enhanced functionalities, offering features that goes beyond loyalty program management and reservations.

Read More: – Choose Enuke Hotel Booking Mobile App Development Company Services 

But, in comparison with the third-party apps, the branded Hotel Apps are extremely beneficial for your hotel business. The question is “What are the challenges for the hotel apps?”.

What are the Challenges for the Hotel Apps?

The hotel industry has several challenges and the branded hotel apps aim to resolve the myriads of issues and offer a solution. Following some of these challenges:

Personalized Experiences

The latest technologies like mobile applications enable the hotels to acquire knowledge on the clients before they make an entry into the hotels. The information is usually gathered through the mobile apps or the websites.

You may offer the clients with customized options. even before they enter into the hotels – in the form of choosing the beverages in the minibar. These personalized touch is what is cherished by your clients, long after they have left your hotel.

Intense Competition

The competition is huge, as there is no dearth of hotels. So, your hotel must stand out from the rest of the crowd. There are high chances that the hotel brand is not a recognized one and it requires the help of a technology like mobile apps – to increase the chances of drawing the attention of the clients – when showcased in the App Stores.

Your hotel apps engage the customers with features similar to the competitors. These features will be addressing the requirements of the target audience – in the form of special offers and discounts.

Ineffective Marketing

As per statistics, 70 % of hotels do not take recourse to technology or mobile apps or digital marketing trends for effective marketing strategies adopted by them. Moreover, only 38 % of clients actually make use of the hotel apps during their stay. But, hotels all around the globe are searching for innovative ideas like launching a loyalty program – through these mobile apps.

Next, we will explore on “What are the Benefits of Using Hotel Apps?’.

What are the Benefits of Using Hotel Apps?

Following are some of the benefits of mobile apps:

Increases the Revenue

The hotel’s apps offer great ways to enable the clients to make additional purchases. Moreover, the clients obtain the best deals – through the push notifications along with in-app messaging.

Offers Innovative Solutions

Today’s tech savvy travelers are looking for innovative solutions through the hotel apps. The hotel app from Hyatt offers a check in and out, while on the go. Similarly, the Marriott app, offers services such as transferring to airports, ordering for towels of even wake-up calls.

Enhances Brand Awareness   

You can run effective loyalty program through the hotels apps. Moreover, the apps encourage feedbacks from the clients, which earns rewards points – in exchange of services at a later stage. These in turn enhances the brand awareness of hotels.

Effective Coordination of Staff

The combination of technology and hotels help to achieve an effective coordination of your employees as well as keep an eye on the peak demand for specific services. It is through the hotel apps that faster processing of request takes place – to avoid any probable financial losses.

Gives Additional Amenities

The hotel apps offer additional amenities like local weather updates, local restaurants or guides for local activities. These amenities are offered with technology based on location-specific features. A suitable example is that of Ritz Carlton hotel – which allows the clients to ask various queries.

We conclude to say, that the mobile applications not only bring awareness of your hotel brands but also earn additional revenue, along with making the hotel stay a cherishable memory for the travelers.