2018-03-03 21:10
For those who want to escape office politics, public relations offers a superb opportunity. All you need is a computer system and a phone, and you’re in business. Budding entrepreneurs… Read More
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Interesting commentary on the lead story in The New York Times from a Westchester public relations agency.
2018-02-23 21:10
The online world today includes a variety of formats and platforms as well as public relations and advertising options. No one can adequately address all of them, though some should become a… Read More
2018-02-17 20:56
Writing a professional blog post is simple when you follow a few basic rules. First, you should load the blogging software onto your website instead of using an external blog. WordPress.org… Read More
2018-02-12 21:18
One of the more critical functions of public relations involves pitching reporters and editors to publish your client’s story. Whether it’s a press release or a bylined article… Read More
2018-02-03 19:44
In addition to press releases (see last week’s post), bylined articles represent another key public relations format, and they will help you establish your client as an expert in their… Read More
2018-01-25 18:36
Press releases represent a unique mode of communications, and to write a powerful release, you must follow certain rules.
First of all, do not write a press release like an English essay. Pr… Read More
2018-01-19 16:36
The creation of valuable content represents the key goal in both marketing and search engine optimization. This content should be diversified and include press releases, bylined articles… Read More
2018-01-15 15:58
Traditionally, public relations has always been difficult to measure. In traditional PR, pros often used “column-inches” to measure reputation management. However, this process… Read More
2018-01-07 02:45
Public relations as an industry simply connotes any form of unpaid publicity.
Before you can properly pitch your public relations services, you must make sure your prospect knows what you d… Read More
2017-01-04 19:03
One of the most important skills in public relations involves writing in a neutral manner. It helps reporters and editors publish your press releases and bylined articles, and it ensures max… Read More
2017-01-03 14:42
As the electronic landscape continues to change, one component remains key: the centrality of content in website rankings.And so, public relations professionals, who are the best choice to c… Read More
2016-11-02 20:58
Many clients and prospects tell me, “We don’t generate any news,” and they especially express doubts on creating it on a monthly basis, our suggested timing for distributio… Read More
2016-10-28 03:46
Search engine optimization, or SEO, used to be tailor made for public relations. Getting one of your client’s to the top of the search engine results pages (SERPs) involved creating a… Read More
2016-10-26 20:29
Working in the field of public relations is sometimes frustrating due to a lack of understanding among the general population. The term “public relations” and “PR” is… Read More
2016-08-02 20:57
Despite the online revolution and some minor modifications, a press release is still a press release. Whether it is distribution by calling up reporters to pitch them, or by using an online… Read More
2016-07-23 23:53
Public relations is up to 10 times more effective than advertising due to the role of gatekeepers. Gatekeepers provide an independent voice about the merit of your company and whether or not… Read More
2016-07-18 20:22
Online public relations has become like a shiny object attracting PR practitioners and companies alike, yet it must be built on a solid foundation. That’s why it’s preferable to… Read More
2016-07-17 00:01
Search engine optimization (SEO) has become a new umbrella for the field of online public relations. Google’s search engine algorithm emphasizes the creation of valuable new content in… Read More
2016-07-14 15:35
Most experts suggest you use both public relations and advertising in your marketing mix, but far too many executives neglect the former or lack even a basic awareness about the difference b… Read More
2016-04-08 20:39
The Democratic presidential primary, at least compared to the Republican one, has always assumed an air of civility. Bernie Sanders and Hillary Clinton conducted their debates on the i… Read More
2016-04-07 14:52
Ted Cruz tried to make an excuse for his anti-semitic comment about New York values yesterday by saying he was only referring to politicians like Andrew Cuomo and Bill DeBlasio, and th… Read More
2016-04-06 14:28
Trump lost the Wisconsin primary in a resounding manner last night. It seems this larger-than-life personality even knows how to lose big.
Trump needs to pick up his marbles and leave Wisco… Read More
2016-04-05 16:16
Talking heads on the various news shows have opined at length about Donald Trump’s gender gap and how much he has been hurt by various events perceived as anti-woman. These hav… Read More
2016-04-04 15:20
Ted Cruz is about to see how New Yorkers react to someone who tries to caricature them for political gain. He was quick to brand Donald Trump as a person with “New York values”… Read More
2016-04-02 17:57
The drafters of the Constitution, and writers of other political documents of the 18th century, did not believe in majority rule. They made every effort to put a brake on the desires… Read More
2016-04-02 01:47
There was an interesting suggestion on Hardball tonight calling Donald Trump a “zombie candidate.” The concept is that his candidacy is dead — he will never win the genera… Read More
2016-03-31 19:41
The Republican convention in Cleveland, Ohio, is coming sooner than you might think, and the so-called establishment is already planning the overthrow of Donald J. Trump, its leading… Read More
2016-03-30 20:03
Political campaigns, especially those for high office, are messy, unruly things. The hours are long; the tasks are menial; and the glamour represents about one percent of what actual… Read More
2016-03-29 17:43
Donald Trump is carefully preparing to win the general election, and his preliminary tactics include silence. Unlike other opponents, he has not pivoted yet and is clearly holding ba… Read More
2016-03-28 16:11
The leaders and elites of the Republican Party are currently experiencing the corrective power of democracy. To put it in terms they understand, just like the financial markets occasionally… Read More
2016-03-26 19:13
Let’s take a step back before we consider whether or not Ted Cruz is a philanderer.
And this wouldn’t be the first time a “family values” Republican has been exposed… Read More
2016-03-25 18:57
One thing you can say about the 2016 Republican primaries for President of the United States: it’s entertaining.
Donald Trump may have brought the race for President to new low… Read More
2016-03-24 16:22
The Republican establishment is trying to defeat Donald Trump in any way possible, some more nefarious than others. These include the use of tricky questions and tactics, and then ch… Read More
2016-03-23 17:55
Terrorism, no matter how devastating, has an everyday aspect to it. Its destruction knows no boundaries, and its impact affects young and old alike in a matter-of-fact reality.
We qui… Read More
2016-03-22 16:54
The power of political momentum is often underestimated to the chagrin of the various “stop” movements designed to slow down or displace successful candidates. After a su… Read More
2016-03-18 15:34
There’s no doubt that the contest between Hillary Clinton and Donald Trump can be compared to the heavyweight championship of the world. Both candidates have become the presumptive no… Read More
2016-03-18 02:16
The Republican establishment is acting collectively like spoiled children. They are used to getting their way in Presidential matters; Mitt Romney and John McCain being the most recent exam… Read More
2016-03-12 03:52
Donald Trump was forced to cancel a political rally tonight in Chicago, and it has exacerbated the rift between the conservative and progressive viewpoints in this country to the det… Read More
2016-03-09 04:53
Theatrical tragedy is often based on a fatal character flaw, a flaw that leads to the downfall of the putative hero. The Republican Presidential primary may provide a classic example… Read More
2016-03-08 04:15
The Republican candidates seem somewhat subdued after the debate on Thursday night when things really spiraled out of control, and the topics devolved to the size of their respective… Read More
2016-03-06 02:23
A political campaign is a living, breathing organism. Momentum is critical, but change is constant. Anything can affect that, a bad debate, an ill-considered statement, even feedback… Read More
2016-03-05 04:34
It seems like all of a sudden the G.O.P. establishment has woken up to the danger Donald Trump poses to the conservative movement. They are literally throwing the kitchen sink at Mr… Read More
2016-03-03 16:14
Chris Matthews of Hardball pontificated one night, “Whenever you hear about a ‘Stop’ movement in politics, you can bet on the success of the person they’re tr… Read More
2016-03-02 16:55
The suspense built to a crescendo before Super Tuesday’s results yesterday. After months of wall-to-wall coverage of the horse race, the networks shed any pretense of policy de… Read More
2016-02-29 18:21
The best politicians are able to transcend their political party and present a vision for all Americans. Only by doing so can they successfully make the transition from the primaries to the… Read More
2016-02-27 21:44
Presidential insults, derided by Jeb Bush, have become the new art form. Marco Rubio, with his continued participation in the Republican race at stake, has taken to imitating a distorted car… Read More
2016-02-24 17:06
The time-worn saying goes, “You can’t fight city hall.” But every one in a blue moon, someone comes along who succeeds in doing so. The challenge is refreshing, and t… Read More
2016-02-20 18:43
Well, after all the speeches, town halls and rallies, the rubber hits the road tonight with the South Carolina and Nevada primary results. Before all the armchair quarterbacks start gl… Read More
2016-02-16 00:12
I’ve always doubted the way Republicans cling to the Constitution to justify their policy positions and how they brand everyone else unpatriotic. My suspicions have now been justified… Read More
2016-02-04 16:15
Iowa did shake up the Republican race for President, but it may have impacted the candidates who are staying in the race as much as those who left. Ted Cruz remains his nasty self but those… Read More
2016-02-02 19:27
What did Iowa mean to the Democratic and Republican race for President? The impact of expectations plays a central role in interpreting the results.
Someone who promised us victories… Read More
2016-01-27 22:02
It’s not rocket science. When you’re the challenger or behind in the polls, you want as many debating opportunities as possible to help close the gap. When you’re t… Read More
2016-01-26 16:02
Something tells me we’ve all been underestimating Hillary Clinton. Her performance at the town hall last night was superlative. She was forceful yet compassionate, flexible yet… Read More
2016-01-23 22:09
The public and the candidates repeatedly express frustration with the negative campaign ad, 30 or 60 second television spots inevitably designed to distort opponents weak spots, shot in bla… Read More
2016-01-22 17:47
The virulent criticism of the Iran agreement by certain elements within the Republican Party illustrates the power of the neocons and their propensity to involve the United States in… Read More
2016-01-21 20:48
Donald Trump is more than an entertainer despite the efforts of his political foes to brand him as such. He is a shrewd and cunning politician who has read the Republican electorate extreme… Read More
2015-12-20 00:31
As the political season winds down until 2016, and Christmas approaches, it is worthwhile to consider the differences between the two and their places in our lives.
Politics is full of soun… Read More
2015-12-16 21:27
Last night’s Republican Presidential debate was dominated by discussions about terrorism and national security. Yet while Paris and San Bernardino have captivated U.S. news cove… Read More
2015-12-07 16:05
The bubble of Fox News watchers, those who get all their news from that illustrious channel, are living in a different world than the rest of us. With their information strictly controlled… Read More
2015-11-28 21:54
Terrorism and violent political attacks, while relatively rare, strike a peculiar chord on citizens in advanced nations. We often take for granted the safety we have created for ourselves… Read More
2015-11-21 21:51
In the world of terrorism, it’s location, location, location. The destruction of the idyllic reverie of Paris startled the world. The attack the day before in Beirut did not. Not many… Read More
2006-06-07 11:16
With all the publicity about the hiring of Phil Jackson as the new President of the New York Knicks, and his ability to act as savior of the organization, no one has considered that the curr… Read More
2006-06-07 11:16
The Mets don’t have a lot of room for error if they are going to have a 90-win season this year, as General Manager Sandy Alderson keeps predicting. And, in addition to first base and… Read More
2006-06-07 11:16
The Mets are used to winning on Opening Day — they have the best team record in doing so. But amid high hopes this year, it was not to be. In typical Mets fashion, they were within one… Read More
2006-06-07 11:16
It’s going to be a close contest for the eighth and final playoff spot in the Eastern Conference, and both the Knicks and Atlanta Hawks are doing their best to give it to the other tea… Read More
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