Today’s travelers are smart and they explore many options before selecting a Hotel. They leverage the power of internet to find out accommodation options and to visit the hotels’ websites to know more about their amenities. Most importantly, they spend lot of time reading online guest reviews.

In short, they are looking for

• value for money and
• top class services from hotels

While trying to find out hotels online, they visit many OTA websites, including hotels’ brand websites. It’s a must for a hotel to have a strong online presence to attract a traveler’s attention. Once a hotel is spotted online, the potential guest is likely to visit its website to find out more information related to room types, charges, and other essential services.

How a hotel can increase its online presence?

A hotel can rely on technology to enhance its online visibility, and to be found by potential guests.

• It must adopt a robust Hotel PMS that comes with an integrated channel manager solution. This will help the hotel to effectively distribute its inventory across multiple channels like online travel agents. As a result, the hotel’s online presence gets a significant boost and its visibility grows.
• After being noticed by a potential buyer, a hotel needs to attract the buyer to its website to get the booking. At this point, the hotel should offer enough information about its products and services through its website. In short, the visitor should get clear answer to all his queries. Most importantly, as around 80% of travelers are using their smartphones to book their hotel accommodation, the hotel website should be mobile friendly as well.
• A hotel must ensure that its brand website has a web booking engine integrated into it. A web booking engine turns the hotel website into a 24/7 booking channel. It allows potential guests to view availability of rooms real-time to make booking directly.

Post booking

After Booking the hotel room, the guest would now expect to experience the most pleasant stay. It would not be wrong to assume that a guest would like to use his smartphone to manage all his post booking activities as around 90% of travelers globally want to do so.
Accordingly, a hotel should leverage the right technology application to assist its guests.
A hotel can become proactive and can allow its guests following time consuming services before coming to hotel:

• Upload of ID proofs for check-in
• Select room
• Pre check-in
• Chat with hotel staff through their smartphones.

In summary, hospitality technology acts as an enabler for both potential guests and hotels.

They both depend on technology platforms to get the job done with maximum easy, thus to save time.

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