2024-04-19 17:44
Apple has announced the official date of April 23 for its new country expansion. New Search Ads countries include Brazil, Bolivia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Hon… Read More
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Keep up with the latest ASO and mobile news. Our blog is home to articles about App Store Optimization, mobile trends, new apps and content delivered by the biggest names in mobile! Subscribe to our newsletter to make sure you get the most recent content delivered directly to your inbox!
2024-04-16 17:47
Slated to start on June 10th, Apple’s Worldwide Developer Conference (WWDC) is always a treasure trove for iOS developers and app marketers alike. Each year, this conference reveals Ap… Read More
2024-03-22 15:55
If you’re looking to improve your Apple Search Ads performance and ROI, look no further. Our Apple Search Ads Manager (known internally as SAM) utilizes Apple’s API, along with o… Read More
2024-03-20 16:31
Propelled by regulatory changes in the European Union, Apple has rolled out iOS 17.4, which introduces significant policy shifts exclusively for its EU user base, marking the fourth major up… Read More
2024-02-23 20:23
Big news for developers and marketers: Apple Search Ads is set to make a grand entrance into Brazil and several other key Latin American markets. This expansion opens up a wealth… Read More
2024-02-14 20:45
Apple Search Ads are a go-to for any developer looking to gain exposure in the App Store. Search Ads have proven to be a reliable source of installs via Search, or Display placements. With m… Read More
2024-02-05 21:50
In the ever-evolving world of app development, staying on top of the latest trends and updates is crucial for success. Recently, the App Store has undergone significant algorithm updates tha… Read More
2024-01-26 17:43
Apple today announced changes to iOS, Safari, and the App Store impacting developers’ apps in the European Union (EU) to comply with the Digital Markets Act (DMA). Details and takeaway… Read More
2023-11-09 19:05
Starting in December, Today tab ads will expand in size and become more dynamic, featuring custom product page assets that animate in the background. This transformation is designed to draw… Read More
2023-10-09 13:23
Google Play, the world’s largest app store, is continuously evolving to ensure that its platform remains trustworthy for its vast user base. With the increased emphasis on user privacy… Read More
2023-09-06 20:45
Apple has recently unveiled its next-generation headset, the Apple Vision Pro, and it promises to redefine the boundaries of application usage and development. Here’s a quick rundown o… Read More
2023-08-21 15:55
For app developers and businesses, visibility within the Google Play Store is essential. A high ranking can significantly impact an app’s downloads, user base, and potential revenue. H… Read More
2022-02-15 15:23
In the ever-competitive world of the app stores, grabbing user attention is crucial to your app’s success. App Store promotional text serves as a useful tool to make your app stand out… Read More
2022-01-27 17:35
Earlier in December, Apple released the much anticipated Custom Product Pages. These allow developers to create up to 35 different product pages with their own preview videos, screenshots an… Read More
2021-12-10 04:45
True to form, Apple has just…. dropped… an exciting new iOS Developer feature with little fanfare. Those of us at The ASO Project have been excitedly waiting for Custom Product… Read More
2021-09-30 20:19
Apple Search Ads is quickly becoming one of the best way to advertise to iOS users — especially with all the privacy and anti-tracking measures Apple has put in place in the past year… Read More
2021-09-23 22:57
With iOS 15 rolling out earlier this week, millions of people across the globe are experiencing and exploring the latest and greatest of Apple’s creativity. While nothing has yet still… Read More
2021-06-09 17:43
FINALLY! Apple is implementing a split testing platform into the App Store! The Google Play Developer Console has long offered split testing via their built-in tool, but Apple has never had… Read More
2021-05-02 17:40
Google and Apple are constantly changing and tweaking their respective app stores. We’re all here for innovation and improvement. We’re especially here for a heads up on innovati… Read More
2021-04-15 17:10
Apple is constantly shaking things up on the App Store – whether that be tracking mechanisms (rip IDFA), how the App Store is actually presented or adding increased user personalizatio… Read More
2020-09-17 17:20
We’ve previously talked about the pros and cons of both Google Play Pass and Apple Arcade. Both platforms offer exciting opportunities to developers, as well as some potential drawback… Read More
2020-09-16 14:10
Yesterday was the day of Apple’s unveiling of the new Watch 6 and iPad Air. While we didn’t get a new iPhone, we did finally get a release date for iOS & iPadOS 14 — Se… Read More
2020-09-08 14:18
We’ve previously talked about the most unsettling, if you will, feature of iOS 14: the limitation of the IDFA. With the reveal of iOS 14 at the 2020 WWDC (You can catch our recap here)… Read More
2020-08-25 17:10
If you kept up with the 2020 WWDC, then you should be well versed on all things iOS 14. One of the more exciting details , especially for developers, is the concept of App Clips. With the ne… Read More
2020-08-11 20:04
With everyone still stuck at home and not quite ready to go back to their gym, exercising has become the only thing keeping a lot of people sane. I’ve never seen so many people outside… Read More
2020-07-21 18:05
We all know how app stores work. You search for something, a list of options pop up and you download one, two or even three apps. After opening these apps, you might get the option to subscr… Read More
2020-07-15 17:28
We all know Apple’s big thing is privacy, privacy, privacy. They’re constantly coming up with new ways to protect and promote users’ privacy. As an iOS user, I kind of appr… Read More
2020-06-23 16:11
Another year, another WWDC – this time all virtually streamed due to quarantine limitations. With new software being carted out for every iOS device, developers and users alike have a… Read More
2020-05-28 17:35
Mobile subscription gaming services seem to be having a moment between Apple Arcade and Google Play Pass both launching late last year. If you’re a developer, maybe more specifically a… Read More
2020-05-27 00:33
Things are heating up and across the U.S., kids are finishing up exams and “chillaxing”. We’re always fans of seasonality and keeping your app relevant top the weather, sea… Read More
2020-05-14 17:25
A few months ago, Apple launched their premiere gaming service, Apple Arcade. Apple carefully curates games to launch on the Apple Arcade platform, which costs $5.99/month. They tout their g… Read More
2019-12-10 21:11
It’s the most wonderful time of the year — and that means it’s time for your most wonderful ASO strategy! Holidays are the perfect opportunity to add in a bit of… Read More
2019-10-29 18:39
Today, the news world can be harsh and unforgiving. You have to constantly be on your A game or risk being fed to the media sharks. The same can be said in the ASO world. If you aren’t… Read More
2019-10-09 01:51
Most of the year, your ASO strategy is similar — optimizing and testing different ideas and concepts based on data. You should find what works for your app and iterate on it. However… Read More
2019-10-03 18:11
Since the launch of iOS13 a few weeks ago, exciting things have happened in the ASO world. iOS13 brought a some bigs chances to the UI of iPhones, but some of the biggest changes have happen… Read More
2019-10-02 20:41
Here at The ASO Project, we love providing real-world examples of ASO success and areas for improvement. By auditing “everyday” apps in the App Store and Play Store, we can share… Read More
2019-09-24 15:24
Running Search Ads on the App Store is a big component to any successful UA and ASO strategy on the App Store. In addition to acquiring new users and gaining keyword-level insights, the Appl… Read More
2019-09-19 16:17
The day has finally arrived, iOS13 is now publicly available! If you’re like any of us at The ASO Project, then you’ve already had the new iOS live on your phone for a few hours… Read More
2019-09-12 20:00
During the WWDC, Apple announced a new feature called “Sign in with Apple”. The feature works similar to “Sign in with Google” or “Sign in with Facebook”… Read More
2019-09-10 20:32
Today is the day that developers and users alike have been waiting for for the past year. The Apple keynote event of the year started at 10 am today. Apple announced that it will be releasin… Read More
2019-09-05 15:46
The app world reaches across most countries in the world today. Each country has its own set of laws and regulations. This can make it difficult for foreign developers to distribute apps in… Read More
2019-09-03 15:48
The App Store is a highly competitive market. You need to be on your A-game to rank well and drive your organic installs. One of the most competitive keywords on the App Store is “phot… Read More
2019-08-30 17:01
Google has been hard at work rehabbing the Google Play Store this year. Just a little over the week ago, we got to see the all new redesign that they did. It appears as though they aren&rsqu&hell…Read More
2019-08-27 18:42
Google has been slowly overhauling the Play Store and Play Store Console since it’s I/O 2019 conference. In the past few days, it’s officially rolled out its redesign of the Play… Read More
2019-08-22 15:31
The long wait for the highly anticipated iOS 13 update is nearly coming to an end. Back in June at WWDC19, Apple announced a few big changes that were coming down the pipeline with the… Read More
2019-08-15 14:57
In the past week, Google has been prompting its Android developers to “Add tags” to their apps. The Play Store developer has been bringing in some major overhauls in the past yea… Read More
2019-08-13 18:50
Health and fitness is all the rage in society today. Everyone seems to have the best running, biking, weight lifting, dieting plan for you to lose the most weight. On the App Store, “F… Read More
2019-08-08 15:04
August is among us and that means that it’s back to school season! In a few weeks’ time, kids and teenagers everywhere will be once again sitting in classrooms. While this undoub… Read More
2019-08-06 14:01
If you checked your app listing on the Play Store in the past week, you may have noticed that your app’s rating has changed. Earlier this year, Google announced that they would be chan… Read More
2019-08-01 19:34
At Google I/O, Google announced that it would be revamping its Google Play Console to provide developers with more data insights from the Play Store. Launching yesterday (7/31), you can find… Read More
2019-07-30 19:34
In today’s digital age, the world around us is constantly evolving. Social media, apps, laptops, phones, smart watch — they barely existed a mere 10 years ago and even then in no… Read More
2019-07-25 18:45
If you keep an eye out for all news ASO, then you might have seen a little article published by the Wall Street Journal about Apple. In it, the authors go after the tech giant, accusing Appl… Read More
2019-07-23 20:01
As Apple and Google’s app store algorithms evolve, more and more factors are coming in to play for App Store Optimization success. The focus is dramatically shifting to app quality and… Read More
2019-07-18 19:58
In the Play Store, Google provides a metadata field called the “Short Description” which allows developers to enter up to 80 characters of text. This short description is display… Read More
2019-07-16 19:50
Apple Search Ads have become a staple in most user acquisition campaigns for App Store Developers. While many marketers and developers have discovered effective structures for their account… Read More
2019-07-11 15:55
Screenshots are incredibly important on the App Store. In the search results section, you have three vertical, or one horizontal screenshot that is displayed in order to quickly introduce an… Read More
2019-07-09 20:25
Fortnite is one of the biggest games on the App Store right now. Fortnite is riding high on the brand recognition and viral popularity of the game. Everyone from serious to casual gamers can… Read More
2019-07-02 18:21
American Eagle is one of the more prominent clothing brands for younger people, but do they take flight in the App Store? Let’s see where AE could spread their wings a little bit more… Read More
2019-06-25 19:55
Google’s UAC Campaigns are an extremely effective way to increase exposure and downloads for your app. Google makes creating UAC campaigns relatively simple, and they are fairly self-s… Read More
2019-06-18 19:04
“America runs on Dunkin” might be one of the most iconic slogans of our time. Dunkin’ Donuts is one of the most prominent donut companies across America and they’ve s… Read More
2019-06-13 18:36
Localization is an essential part of ASO if you want to see you app do well beyond just your native country. Part of localization, obviously, includes having your app’s metadata in the… Read More
2019-06-11 21:03
Google’s Universal App Campaigns have become a simple and reliable source for developers to obtain installs across Google’s network of platforms. UAC lets you advertise your app… Read More
2019-06-06 19:14
App reviews are an important part of your ASO Strategy. While the majority of consumers might not take the time to scroll through every review your app has ever received, every user will con… Read More
2019-06-04 08:17
In case you missed it, Apple had their annual Worldwide Developers Conference (WWDC) yesterday. During the keynote, Apple introduced iOS 13, watchOS 6, iPadOS, macOS Catalina and some other… Read More
2019-05-30 19:55
The Apple Search Ads platform has proven to be an extremely effective source for acquiring users, and has given a lot of insight into keyword volume on the App Store. As the platform has exp… Read More
2019-05-28 21:42
With school coming to a close, kids and teens are about to start spending less time together in school and more time online — specifically on social media sites. One of the big ways th… Read More
2019-05-23 19:36
It has long been assumed that Apple “gives” every app a list of keywords that are automatically included. Those “free” keywords include the words “free”… Read More
2019-05-21 21:38
As we’ve learned in the past, just because you’re a large brand like Chase Bank or Bed Bath and Beyond, that doesn’t mean you can skip out on an ASO strategy! Let&rsqu&hell…Read More
2019-05-16 20:49
When you launch an app in the App Store or Google Play Store, there’s a lot that has to go behind your ASO. But the ASO game becomes a whole different ballpark when you try to take you… Read More
2019-05-15 14:22
It’s easy to run a split test in the Google Play Store. Simply set up your test, add a few variants and start the test. Even though it’s that simple to start a split test, the ke… Read More
2019-05-09 07:42
When someone goes to the search page of the app store to look for new apps (excluding branded terms), they’re more than likely going to look for something general, like “food del… Read More
2019-05-07 20:54
App Store Optimization never ends, it’s an ongoing process and strategy that needs to be constantly maintained. You have to work hard to get to the top and once you get there, it&rsquo&hell…Read More
2019-05-02 21:01
App previews highlight the features, functionality and user interface of apps by using footage recorded on a device. In principle, they sound easy. But in actuality? How do you know what to… Read More
2019-04-30 18:49
The App Store is like a gladiator arena for apps: there are winners and losers, legends, one hit wonders and everything in between. It doesn’t matter if you’ve been around for 10… Read More
2019-04-23 17:22
With most cities in the US starting to see an uptick in their daily temperatures, it’s apparent that spring has officially sprung. Goodbye winter coats, snow shoveling and all th… Read More
2019-03-27 13:59
Apple announced today that their Search Ads platform has expanded to 46 new storefronts all around the globe, bringing the total country count to 59! In addition to these new storefronts, Ap… Read More
2019-02-21 15:12
Someone recently wrote to ask me how they could make their app reach the top charts on iTunes and Google Play.
“Great question!” I replied, “Let me tell you how you… Read More
2019-02-21 14:28
From crackdowns on fake reviews to Google Play Instant gameplay previews, 2019 is shaping up to be an exciting year for the app industry. Let’s talk about 6 key trends we see on t… Read More
2019-01-17 18:53
Apple Search Ads (ASA) have become a necessary part of any app’s user acquisition strategy in 2019. We have seen very successful campaigns when properly managed and have helped clients… Read More
2018-11-15 21:36
We are heading into the most wonderful time of the year: the holidays!
This is particularly true for you because app installs are at an all-time high during this time of the year. Starting w… Read More
2018-10-23 14:04
The day has arrived. All the sleepless nights, cups of coffee and hard work has produced before you your very first app! Or maybe it’s your 100th app. No matter what, before you go rus… Read More
2018-10-09 17:49
App Store Optimization is a proven strategy to boost rank and installs for any growing app. But what about the App Store’s most famous brand names? Are the top dogs too big to lose or… Read More
2018-10-02 18:02
The changes to the Play Store are huge! This is similar to the iOS 11 redesign from around this time last year. It appears that the massive Google Play Store redesign is aimed at improv… Read More
2018-09-18 18:13
As a developer, you have enough on your hands as it is. When it comes to launching a paid acquisition strategy, the time and learning that goes into ads management is enough to intimidate ma… Read More
2018-09-13 15:34
It’s that time of the year again. Big changes are happening over at Apple! And every year we get this question from our clients and readers, “How will iOS 12 impact my… Read More
2018-09-04 15:43
When’s the last time you reinstalled an app you’ve had in the past? We all know you’ve probably gotten stuck on a Candy Crush level, deleted the app in frustration only to… Read More
2018-08-27 18:08
Understanding how users discover your app is an essential part of the app store optimization process. On August 24, 2018, Google announced that they are updating the reports section of the G… Read More
2018-08-22 22:24
One of our promises we make to our clients is our commitment to being on the forefront of ASO industry knowledge, trends and tech. Holding true to that promise, we are excited to announce ou… Read More
2018-08-13 13:26
Ah, back to school season. You can just hear the reluctant groans of kids and young adults everywhere as summer break screeches to a halt. But what does back-to-school mean for ASO?
All thos… Read More
2018-07-30 17:15
In addition to the expansion to Mexico, Switzerland and Canada last November, Apple Search ads are now officially available in France, Germany, Italy, Spain, Japan and South Korea.
This… Read More
2018-07-19 18:01
It’s finally here: the mega list of ASO tips, tricks, stats and tactics! Let’s not waste time with a lengthy intro. Without further adieu, here are 50 actionable App Store Optimi… Read More
2018-07-10 14:14
In-app purchases could be the secret ASO hack you are looking for.
Sounds weird, sure, but it’s actually a simple concept.
Take a look at your playbook of App Store Optimization effort… Read More
![Google Play Discovery Algorithm Update June 2018 [What Devs Need To Know]](https://cdn.blogarama.com/images/posts_thumbs_site_id/13072/1307249-1994841545.w320.jpg "Google Play Discovery Algorithm Update June 2018 [What Devs Need To Know]")
2018-07-02 16:57
If you have an app on the Play Store and have heard of or experienced recent drops in installs over the last month, we’ve got answers for you.
The Google Play Discovery Algorithm updat… Read More
2018-06-29 17:17
We all awaited the iPhone X with the excitement of children on Christmas morning.
That excitement led to the iPhone X becoming Apple’s top-selling iPhone despite its hefty pr… Read More
![Search Ads Expands Reach [ WWDC 2018 ]](https://cdn.blogarama.com/images/posts_thumbs_site_id/13072/1307249-1503455649.w320.jpg "Search Ads Expands Reach [ WWDC 2018 ]")
2018-06-12 22:23
The biggest event of the year has officially come and gone: WWDC 2018. Let’s talk about all you need to know to keep your app store optimization strategy updated with the latest tactic… Read More
2018-06-07 16:30
Your app name does matter.
There you go. The answer you were ready to scroll to the bottom of this post for.
But if you’re a smart developer or marketer, you’re going to want to… Read More
![How To Split Test On IOS [w/ Search Ads Creative Sets]](https://cdn.blogarama.com/images/posts_thumbs_site_id/13072/1307249-1379110665.w320.jpg "How To Split Test On IOS [w/ Search Ads Creative Sets]")
2018-05-30 02:08
Today, Apple announced a new advanced feature for Search Ads. You can now adjust the creative being shown on your ads to be more relevant to individual audiences or keyword groups. This… Read More
2018-05-22 14:01
Influencer marketing is quickly becoming one of the most effective promotion strategies for apps.
Snapchat, Instagram, and Youtube have revolutionized the way millennials and Gen Z communica… Read More
2018-05-15 14:20
With all the design updates released across the App Store and Play Store this year, we’ve received this one question many times from our readers. Which works better? Let’s settle… Read More
![What The New Play Store Redesign Means For Your App [Update]](https://cdn.blogarama.com/images/posts_thumbs_site_id/13072/1307249-579177480.w320.jpg "What The New Play Store Redesign Means For Your App [Update]")
2018-05-08 17:55
It looks like Google is taking a page out of Apple’s book for the new Play Store redesign.
The individual app listing page will now be screenshot-centric.
Why?
According to StoreMaven… Read More
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