The Uses and Gratifications Theory is a communication theory that examines why individuals actively engage with media and what benefits they seek. It highlights characteristics such as audie… Read More

Effective communication is the cornerstone of any successful interaction, and email is no exception. Email etiquette, also known as netiquette, refers to the accepted norms and rules governi… Read More

Framing Theory explores how media shapes perception by emphasizing specific aspects of issues. It influences public opinion and can lead to media bias. While it offers persuasive power and c… Read More

Intercultural Communication involves interactions between individuals from diverse cultural backgrounds, presenting challenges like language barriers and stereotypes. Cultural sensitivity an… Read More

Visual storytelling is a compelling method of communication that combines visual elements, such as images, graphics, and videos, with narrative techniques to convey messages, evoke emotions… Read More

Chiasmus is a rhetorical device characterized by the reversal of the order of words or phrases in parallel clauses or sentences to create contrast or emphasis. In chiasmus, the structure of… Read More

Channel Expansion Theory is a concept in marketing and consumer behavior that explores how the introduction of new distribution channels impacts individuals’ purchasing behaviors and p… Read More

The Salience Model, developed by Petty and Cacioppo, explores how individuals prioritize and perceive information based on its relevance and importance. It proposes that the salience of info… Read More

Employee Value Proposition (EVP) is fundamentally about the balance of the rewards and benefits that are received by employees in return for their performance at the workplace. It’s no… Read More

Narrative Inquiry is a research approach rooted in the concept that humans are storytelling beings and that our narratives—personal, social, cultural—shape our understanding of t… Read More

Toastmasters International is a non-profit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. Founded in 1924 by Ralph C. Smedl… Read More

CHENNAI – Close to 970 million Indians start voting today as India holds its general election with polls suggesting that incumbent Prime Minister, Narendra Modi will win a third t… Read More

Organizational communication is the process of creating, sharing, and interpreting information within a structured environment to facilitate coordination, collaboration, and decision-making… Read More

Nonverbal cues are an integral part of communication, often conveying more information than words alone. From facial expressions and body language to tone of voice and gestures, these cues p… Read More