Hispanic Marketing &… · 08:00 11 May 2016
By Jay Gronlund, President, The Pathfinder GroupJay Gronlund, president, The Pathfinder GroupThe concept of brand equity (i.e. the perceived value of a brand) firmly arrived in the 1980&rsqu… Read More
Strong Brand Equity Blog Posts
Gopromotional - The … · 00:42 01 Nov 2018
There are many direct ways to create strong brand equity. Marketing strategies can be designed to aim and cater to different brand elements such as the logo, style, symbols, etc. Additional… Read More
Gopromotional - The … · 00:51 01 Nov 2018
How do you create the perfect marketing communication programme? You measure and seek to understand the way your consumers think. What’s more, you also have to understand what the cur… Read More
Learning Management … · 05:36 05 Feb 2018
If you had to right now, how would you rate your brand equity? If you’re like most entrepreneurs, you probably aren’t sure how to start—and you might not even be familiar w… Read More
Barcodes In Packagin… · 09:38 27 Jul 2017
Marty Neumeier in his book The Brand Gap says “A Retail package is the last and the best chance to make a sale”.
Its so true that when marketing uses words like “Brand Imag… Read More
Fourweekmba · 00:04 28 Jan 2019
If you speak to an accountant about brand value, he’ll call it “goodwill.” Indeed, in the accounting world, goodwill is a sort of left over. A sum of money accountants can… Read More
Marklives.com · 04:00 10 Jan 2019
by Nicole Shapiro (@nixxyzee) 2019 is set to be another challenging year, with growth even more difficult to come by. So, what should smart marketers be focusing on for the coming year to fu… Read More