SAP has announced the acquisition of research management software provider Qualtrics for $8 billion (£6.2bn) with the aim to ‘deliver the transformative potential of experience a… Read More

Enterprise giant SAP announced that it is acquiring experience management provider Qualtrics. What will this deal mean for CX? We explore Read More

The German software company SAP acquires American Qualtrics for 8 billion dollars, about 7.1 billion euros. The acquisition follows a few weeks after the announcement of Qualtrics that it wo… Read More