Cannes Lions 2024 is on the horizon, and corporate advertising firms are gearing up to make a lasting impression at the largest and most significant international event for individuals work… Read More
A new app wants to become the “Netflix of AI,” allowing users to watch one of its AI-generated animated series on-demand. Not yet moved? The Showrunner app then allows the viewe… Read More
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For the uninitiated… Read More
New Delhi [India], May 21: Nandita Kaushik isn't your typical author. This powerhouse woman has spent over 25 years navigating the corporate world, conquering marketing at giants like Kantar… Read More
Smart Communications Inc., a leading mobile services provider in the
Philippines, and its value brand TNT, have once again demonstrated their
creative prowess by bagging five… Read More
PLDT mobile services arm Smart Communications Inc. (Smart) and its value brand TNT bagged five metals at the recent Kidlat Awards 2024, which recognizes the country’s most creative adv… Read More
The Art for Change Prize 2024, presented by M&C Saatchi Group in collaboration with Saatchi Gallery, is an esteemed international art competition that seeks to uncover and promote emergi… Read More
Statistics show that over 4 billion people are active on social media in the world today. This means that a very large number of people make use of different social media platforms for vario… Read More
Who says you need a fancy gallery to make a living as an artist?
Tech-savvy creatives like Banksy and Shepard Fairey have revolutionized the way art is sold.
With an online store, yo… Read More
Industry commentators have been taking to social media to share their thoughts on the tech giant’s latest spot. And they’re not holding back.
Yesterday, Apple released a new ad t… Read More
Agencies stand on shifting sands, now more than ever it seems. The Drum recently hosted a panel to examine just how the industry is changing.
In-housing, economic factors, the ri… Read More
L&K Saatchi & Saatchi, part of Publicis Groupe India, has conceptualised the latest campaign for SRF Floron AC gas, a SRF Limited brand. Titled ‘Cooling Tomorrow Together&rsquo… Read More
Niraj Ruparel, Emerging Tech Lead for WPP and Head of Mobile at GroupM, Chandani Samdaria, Executive Creative Director at L&K Saatchi & Saatchi, Chandni Shah, COO… Read More
The Drum’s opinion editor, John McCarthy, explains why marketers need to make more outdoor mistakes.
Marketers often suffer from the spotlight effect, an assumption that the publ… Read More
Niraj Ruparel, Emerging Tech Lead for WPP and Head of Mobile at GroupM, Chandani Samdaria, Executive Creative Director at L&K Saatchi & Saatchi, Chandni Shah, COO of FCB Kinnect… Read More
In the world of industry, electric motors are the unsung heroes, powering everything from small tools to massive machinery. The evolution of industrial electric motors has been a game-change… Read More
Amazon.ae has rolled out its latest “It’s on Prime” platform and introduced a regional promotional campaign specifically targeting the UAE. The campaign was developed by Sa… Read More
Pallavi Chakravarti, Founder and CCO of Fundamental, Raj Kamble, Founder & CCO of Famous Innovations and Mayuri Nikumbh, Head of Design at Conran Design, join as Jury Chair for Diversity… Read More
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today.
YouTube experiments with pause ads
Google recently reported… Read More
With its recent entry into the D2C skincare market, Rivpra Formulation’s skin care brand Oteria, today announced the launch of its new brand film, ‘Skincare Symphony with Circadi… Read More
--News Direct--On April 12th The PR Net hosted its second annual Future Focus Conference at Kimpton Eventi’s dedicated event space, SECOND, assembling top industry figures to discuss t… Read More
Hedonic shopping transforms the mundane act of buying into an exhilarating experience, where every purchase is a celebration of joy and self-expression.”Statistic: According to a stud… Read More
Lowe’s is delivering a hat trick for soccer fans by partnering with the best soccer player in the world, Lionel Messi, Major League Soccer Club Inter Miami CF, and the upcoming CO… Read More
Ahmedabad, Gujarat – The MUSE Creative and Design Awards have unveiled their winners for the first competitive season of 2024. Hosted by the International Awards Associate (IAA), these… Read More
There’s no pandering to algorithms, no subcultures, and no trend-chasing in Uncommon’s latest BA creative. Saatchi & Saatchi’s Jonny Turnbull explains why it shows… Read More
IMS Ibiza, the annual thought-leadership platform at the intersection of culture, education, industry, and wellness in electronic music is set to spotlight and celebrate Amapiano, Afrobeats… Read More
Beyond the dream of standardized RFI questions and credentials, what do new business people in the marketing industry want to see change in the near future? We asked them.
At a recent roundt… Read More
L&K Saatchi & Saatchi, a part of Publicis Groupe India, has strengthened its strategy leadership by elevating Snehasis Bose, its Chief Strategy Officer (CSO), to the role of Group Ch… Read More
M&C Saatchi expects 2024 profit to meet forecasts
(Reuters) – M&C Saatchi said on Wednesday it expected to meet profit expectations this year, betting on its cost-savings initi… Read More
M&C Saatchi expects 2024 profit to meet forecasts (Reuters) – M&C Saatchi said on Wednesday it expected to meet profit expectations this year, betting on its cost-savings initi… Read More
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings, brought to you today by editor-in-chief Gordon Young.
Meta and Google invest in AI… Read More
Plus: Lintvelt joins Incubeta Africa; The Bread wins Birkenstock; M&C Saatchi Group SA to become 100% locally owned; Auto & General launches events liability insurance Read More
Marketing leaders from The Drum Network tell us the awards categories of their dreams, and their imaginary winners (though not every category is one you’d want to win).
The summer brin… Read More
If you plan to visit the British capital for your next holiday but haven’t gotten around to planning that perfect London itinerary, there’s no need to worry. Planning your time i… Read More
M&C Saatchi Sport & Entertainment anuncia hoy el nombramiento de Laura Coller para el puesto de directora ejecutiva del Reino Unido.
Laura ha sido ascendida de su puesto actual c… Read More
PR stands for Public Relations. The main work of such agencies is to act as a communicator for the growth & development of any business. The top 10 PR firms in the UK have the absolute p… Read More
Selecting a web design company is a vital step for any enterprise aiming to establish or enhance its online presence. These companies are significant in developing websites that are not only… Read More
Influencers in APAC can already shift vast amounts of inventory in mere moments. The Drum Network asked four experts whether live-selling will soon revolutionize e-commerce in the US an… Read More
The Benefits of Commissioning a Painting
Commissioning a painting provides a unique opportunity to own a personalized work of art that reflects your individuality and taste. Unlike mass-prod… Read More
Gustav Klimt’s art is not confined to museum walls. It’s part of our daily visual language. Klimt artworks such as his famous “The Kiss” and other works have transcen… Read More
Sometimes, the unexpected moments of doing nothing mean everything.
Sausage maker Richmond has released a cozy, feel-good ad that embraces the happiness that sometimes occurs when plans get… Read More
Persian last names reflect a wealth of history, tradition, and identity. They bear lineage, geography, and societal roles in this culture that echo through the annals of time. From the bustl… Read More
Nordensa, the world’s first fan-powered platform for football talent, headquartered in Romania, announced that it raised EUR 1.65 million in its most recent seed round, which will help… Read More
There’s also an empowering Down syndrome awareness campaign and a moving photo gallery from Breast Cancer Now.
Every week, The Drum picks the top global campaigns from our Cr… Read More
Marketing fails happen all the time. Whether it’s a typo on a social media caption or forgetting to add a section to a new blog post. These are small just small mistakes with easy fixe… Read More
A number of photography exhibitions scheduled in 2024 have already taken place in the last couple of months. However, the bulk of photography conventions are yet to occur in different parts… Read More
Cortney Herron, “Position No. 13” (2024), oil on canvas Get your art fix at Saatchi Art’s The Other Art Fair, returning to Los Angeles from April Read More