In the dynamic realm of business and leadership, an MBA degree emerges as a transformative force, endowing individuals with the expertise and capabilities essential to navigate the intricate… Read More
The global market size of media agencies in 2022 was $383.67 billion, and is projected to grow at a CAGR of 9.6% through 2026. With an annual revenue of $17.85 billion, WPP plc is the larges… Read More
With a persistent dedication to fostering positivity and inclusivity, Britannia Good Day, India’s largestcookie brand, unveils aheartwarming ‘Cleft Cookie Campaign’ onthis… Read More
L’Oréal Paris, the world’s leading beauty brand, made a resounding statement on October 4th at the iconic Gateway of India. They reaffirmed their unwavering commitment to… Read More
With the landmark 10th season of the Indian Super League (ISL) set to kick off on September 21st, FSDL has unveiled this seasons campaigns that seek to celebrate the growth of Indian fo… Read More
New Delhi, September 13, 2023: Anil Agarwal Foundation (AAF), the philanthropic arm of Vedanta Limited has launched a campaign, to address the pressing issues of hunger and malnutrition. Beg… Read More
Mumbai : The India Chapter of International Advertising Association (IAA) presented the eighth edition of its prestigious IndIAA Awards on 1st September at a ce… Read More
New Delhi: McCann Worldgroup India has won the advertising and marketing communications mandate for the Tata group-owned airline Air India. The appointment comes around the time tha… Read More
Tata-Owned Air India is about to undergo a much-anticipated transformation, revealing a new visual identity with a new logo and bold brand colors. According to reports, the historic moniker… Read More
Purva Ummat has been appointed as the Group Creative Director at DDB Tribal, aiming to enhance their innovative and data-driven creative solutions. Ummat brings a decade of experience and… Read More
According to reports, the Maharaja, Air India’s well-known mascot, is likely to be sidelined in the new branding strategy decided upon by the Tata Group’s new management. Notably… Read More
As the world unites to witness the pinnacle of cricketing excellence, brands from every corner of the globe strive to leave an indelible mark on this grand stage. Television advertising play… Read More
YES BANK today unveiled its refreshed brand identity, a visual transformation relevant to the changing times. The Bank’s dynamic new identity is designed to resonate with the evolving… Read More
Advertising agencies in USA are currently the most sought-after businesses by companies in every domain. Be it hospitality, education, fashion, politics, real estate, travel, retail, E-Comme… Read More
Mad Influence, a renowned global influencer marketing agency, is pleased to announce the appointment of Tirtha N Bose as its new Head of Content. Bose brings with him more than a decade of e… Read More
Promoting and advertising and marketing are essential for startups seeking to achieve visibility, set up their model, and entice prospects. A well-planned advertising and marketing techniqu… Read More
Britannia’s beverage brand Winkin’ Cow has released a new television commercial for its Thick Shakes line. The TVC, conceptualised by McCann Worldgroup Bangalore, emphasises… Read More
The TV9 Network has won big at the VDONXT Awards. At a ceremony held in Mumbai on February 27, the TV9 Network went back with as many as six awards across categories such as brand… Read More
The Drum meets Emily Chang, McCann Worldgroup China’s chief executive and judge for our Agency Business Awards.
Emily Chang’s CV is a checklist of the world’s biggest and b… Read More
Starting 2023 on a celebratory note, Nestlé MAGGI is giving consumers a chance to win Gold vouchers every 30 minutes with its MAGGI Super Bonanza Offer. As a part of this offer, consu… Read More
Societatea de Stomatologie Estetică din România, în parteneriat cu Asociaţia Naţională a Agenţiilor de Turism, lansează o campanie de imagine pentru… Read More
Bajaj Electricals Ltd – India’s leading consumer appliances company, unveiled its latest brand positioning – BAJAJ: BUILT FOR LIFE. This is a large-scale transformation cam… Read More
By Dustin Marlan
Advertisers are attempting to market to us whereas we dream. This isn’t the science fiction of the movie Inception or the sequence Black Mirror, however as a substi… Read More
Shortlist revealed for awards that recognize agencies that excel through strong workplace culture, effective management and excellent performance.
The Drum Awards for Agency Business&nb… Read More
Interpublic Group (IPG) made a series of senior leadership changes at two of its top agencies, as the holding company also announced a bump in its second quarter revenue. At McCann Worldgrou… Read More
Presented by Amazon, Disney and Google|YouTube
ADCOLOR, the premier organization dedicated to celebrating and promoting professionals of color and diversity in creative industries, today an… Read More
“A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy
As technology advances, global advertising is also evolving gra… Read More
The self-styled “Davos of digital wellbeing” will raise awareness of the hidden realities of our relationship with digital services
The two-day summit (29-30 March) will bring t… Read More