Expansion revenue refers to the additional revenue generated from existing customers through upselling, cross-selling, and expansion of product usage or adoption. It plays a crucial role in… Read More
Visual merchandising is a multifaceted aspect of retail marketing that encompasses various strategies, techniques, and innovations aimed at creating engaging and immersive shopping experienc… Read More
Ambient marketing, also known as ambient advertising or ambient media, is a unique form of marketing that leverages unconventional spaces and creative techniques to engage and captivate targ… Read More
Content curation involves the process of discovering, organizing, and sharing relevant content from various sources to meet the needs and interests of a target audience. Unlike content creat… Read More
The low-ball technique is a persuasive tactic used in sales and negotiation to secure compliance by initially presenting an attractive offer, then changing the terms or raising the cost afte… Read More
Lifecycle Marketing is a comprehensive approach that focuses on marketing to customers at different stages of their relationship with a brand, from initial awareness through to post-purchase… Read More
The “Moment of Truth” (MoT) refers to any point at which a customer interacts with a brand, product, or service to form or change an impression about that particular brand or pro… Read More
A Developer Advocate, also known as a Developer Evangelist, is a role that bridges the gap between external developers and a company, primarily focusing on building and nurturing a community… Read More
Nostalgia marketing is a marketing strategy that leverages sentimental or emotional connections to past experiences, memories, or cultural phenomena to evoke positive feelings and influence… Read More
Lead scoring is a systematic process used by businesses to evaluate and prioritize potential customers (leads) based on their likelihood to convert into paying customers. This method assigns… Read More
Brand differentiation refers to the process of establishing a distinct and desirable position for a brand in the minds of consumers relative to competing brands in the same category. It invo… Read More
A growth culture is a workplace environment where continuous learning, experimentation, and adaptation are not only encouraged but celebrated.
It emphasizes the development of employees… Read More
Target Account Selling (TAS) is a strategic sales methodology that focuses on identifying and prioritizing high-value accounts and developing tailored sales strategies to win and retain them… Read More
The term "growth hacking" applies to a broad range of growth-focused methods. It is frequently used in startups that require colossal business growth in a short time on a limited budge… Read More
The Brand Resonance Pyramid models brand-customer relationships through stages, starting from brand recognition to emotional attachment. It emphasizes components like salience, performance… Read More
Partnership Marketing TacticsDescriptionWhen to UseStrategic ImpactAdvantagesDrawbacksCo-branded ProductsCollaborating with another brand to create a product or service that combines element… Read More