Advertising has always been about communicating the benefits and features of products or services. In the past, many businesses would use radio, tv, print and outdoor advertising to pass the… Read More

Introduction: Digital media is any media that are encoded in machine readable format. These can be edited, viewed and transferred across electronic networks. Examples of digital media includ… Read More

Before we go to digital media buying we must know what digital media really is all about. The word digital simply means something that deals with digits or numbers and from number comes comp… Read More

Before we go to digital media buying we must know what digital media really is all about. The word digital simply means something that deals with digits or numbers and from number comes comp… Read More

Vancouver, British Columbia--(Newsfile Corp. - July 14, 2020) - PORTOFINO RESOURCES INC. (TSXV: POR) (FSE: POTA) ("Portofino" or the "Company") is pleased to announce the appointment of Mr… Read More

This is an extract from The Drum's Future of Media briefing. You can subscribe to it here if you'd like it your inbox once a week. Welcome back. John McCarthy here. It's been anoth… Read More

In the past, media buying was much less complex. Today – in the very worst cases – it can consist of multiple actors and shifting layers. Yet, even with all the benefits of progr… Read More

CATS has many use cases for publishers, ad servers, supply- and demand-side platforms in the transfer of information and ad requests Read More

Digital marketing is a technique/branch of marketing which intends to build a relationship with the customer by digital means. In short, digital marketing is the use of the internet, mobile… Read More