A look at what’s next for a Customer Data Platform (CDP), key CDP trends to anticipate, and how to select the best CDP. This year, we’ve seen tremendous growth within the Custome… Read More

The Gist MACH’s shift to business value. The conversation about composability and headless must be about business value, not geekery. MACH’s evolution highlights a focus on so… Read More

In today’s data-driven business landscape, organizations are constantly seeking innovative ways to harness the power of customer data. Two critical components have emerged as key playe… Read More

As one of the well-known data and cloud martech companies in Africa, Terragon, via several products, gives its clients (primarily telecommunications and financial services companies) data on… Read More

When you think of B2B Marketing do you think “blandscape”? Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $… Read More

The Gist Rapid growth and key trends in Digital Experience Platforms (DXP). The global DXP market, poised to grow from $12.2 billion in 2022 to $27.2 billion by 2028, sees an evoluti… Read More

How Bing’s integration of ChatGPT can revolutionise advertising By Matt Hallett, Head of Product Solutions, Amperity Microsoft created quite the buzz in the ad tech industry recently… Read More

Hey there! Welcome to the Marketer Of The Month blog!  We recently interviewed Scott Brinker for our monthly podcast – ‘Marketer of the Month’! We had some amazing i… Read More

Marketing is more complex than ever. And its evolution is accelerating. Agile, automation, blockchain, attribution… web3, DMP, CDP, DKIM… the metaverse… Keeping up is… Read More

How to overcome data silos and fragmentation https://ift.tt/3yYv7Ck The sheer amount of customer data available to brands almost makes fragmentation inevitable. Even when using a CDP or D… Read More

Reading Time: 9 minutes Tealium has been featured in The Relevancy Ring’s 2018 CDP Buyer’s Guide – a report that details the aspiration… Read More

Coming out of the Martech conference, we’re highlighting 3 industry insights that marketers should be aware of as they continue to innovate at the intersection of people, processes and… Read More

Next week's B2B Sales and Marketing Exchange conference in Boston is coming up fast! To give you another sneak peek at the talented brand marketers sharing their insights and best practice… Read More

Authored By Tealium Partners: Nick Bennett, President, and Adam Hill, Implementation Specialist, Napkyn Analytics Data layers have been used for years as a means for dri… Read More