2024-04-19 00:22
This blog acts as a guide for zero-party data, how to collect zero-party data, and the benefits of this underutilized data type. Plus, we discuss how to use your zero-party data strategy as… Read More
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A digital marketing professionals' resource for current discussion of topics spanning from tag management to audience segmentation to digital marketing strategies and more.
2024-04-16 16:40
Explore the latest from Tealium, Connectors Dashboard. Connectors Dashboard equips users with intuitive visualizations and intelligent reporting to optimize connector setups and enhance data… Read More
2024-04-15 15:39
Why customer data APIs are relevant to more than just developers, and how business roles should take advantage
This is part 1 of a 2-part blog series exploring the business value of CDP APIs… Read More
2024-04-04 20:44
As Artificial Intelligence (AI) continues to be embedded in businesses, it’s clear that clean, real-time data stands as a critical lynchpin in its effective application. Our webinar, D… Read More
2024-04-01 19:18
The bulletin released by the Office for Civil Rights at the US Department of Health and Human Services (HHS) in October 2022 offered specific guidelines regarding the use of online tracking… Read More
2024-04-01 19:00
In February of 2020, Google announced the deprecation of third-party cookies within the world’s most popular browser, Chrome. Four years later and after multiple deadline extensions, C… Read More
2024-03-21 23:48
To succeed in any market, you need to become customer-obsessed and get ready to own the moment. What is the most powerful way to own the moment with customers? Using real-time data. Our rece… Read More
2024-03-15 21:52
Each day, we hear more about how Artificial Intelligence (AI) is being used in businesses, with pressures coming from the C-suite level. Consequently, we hear about AI fails that result in a… Read More
2024-03-12 16:01
The inaugural 2024 Magic Quadrant for Customer Data Platforms has recently been unveiled by Gartner®. We feel this report marks a significant milestone, not only for the evolving CDP mar… Read More
2024-03-06 23:03
In an era defined by digital connectivity and evolving consumer demands, businesses are increasingly turning to Artificial Intelligence (AI) to revolutionize their customer experience strate… Read More
2024-03-06 22:55
In today’s rapidly evolving technological landscape, Artificial Intelligence (AI) stands as a transformative force across various industries. From healthcare and finance to entertainme… Read More
2024-03-01 20:34
“Zero-copy CDP” is the latest marketing buzzword causing confusion in the Customer Data Platform (CDP) market. It implies that a CDP can leverage a data warehouse without the nee… Read More
2024-03-01 20:00
In our new Tealium’s Take, we explore 2024 Customer Data Platform (CDP) trends. We explore the data from the 2024 State of the CDP report, and discuss the findings it shows about AI/ML… Read More
2024-03-01 17:09
Not so fast: the truth is far more nuanced for the technology C-suite. Here’s why.
For arguably the first time in more than a generation, one topic features at Fortune 500 Board and ki… Read More
2024-03-01 17:09
When it comes to digital marketing, one trend is crystal clear – privacy and consent are critical concerns. As users become more aware of the data they share online, companies are adap… Read More
2024-02-22 16:43
Taking a closer look at Tealium’s inclusion in the Gartner report
This is part 2 of a 2-part series about the Gartner® Magic Quadrant for Customer Data Platforms and takes a deep d… Read More
2024-02-16 18:01
Tealium is named a Leader in what we believe is a milestone moment for the CDP category
A wise man once told me the CDP category needs no validation, the market has already done that. I coul… Read More
2024-02-16 03:16
Digital transformation is not just a trend but a necessity, and staying ahead of the curve is paramount. Understanding the latest developments in technology and marketing can be the key to s… Read More
2024-02-15 20:27
Can you put a price on data governance? It turns out, you can. In the case of Australian health insurer, Medibank, market capitalization dropped by a whopping $1.75 billion in 2022 after poo… Read More
2024-02-15 16:59
Data governance is the cornerstone of any successful data management strategy, ensuring that data is managed, protected, and leveraged effectively within an organization. At its core, data g… Read More
2024-02-09 00:54
For Artificial Intelligence (AI) to be effective, it needs to be fueled by good, quality data, much like how we rely on healthy foods for nourishment. The quality of data plays a pivotal rol… Read More
2024-02-08 17:33
In recent developments in California, a novel legal trend is reshaping the dialogue around digital privacy and website user tracking. Over fifty class-action lawsuits have been initiated sin… Read More
2024-01-29 02:24
In 2023, the global digital economy underwent a notable evolution arising from advances in AI, data governance, multilateral digital capacity building, regulatory sandboxes and several legis… Read More
2024-01-23 04:32
As the digital landscape continues to evolve at an unprecedented pace, 2024 promises to be a transformative year for the technology space. In this dynamic era, businesses must adapt, innovat… Read More
2024-01-09 19:51
In today’s data-driven business landscape, organizations are constantly seeking innovative ways to harness the power of customer data. Two critical components have emerged as key playe… Read More
2024-01-08 21:04
Looking for key trends for 2024? How about key Customer Data Platforms (CDP) trends? Our fifth annual report, the 2024 State of the CDP, has all the insights you need to plan and scale effec… Read More
2024-01-03 21:02
In the world of Customer Data Platforms (CDPs), the concept of a composable CDP has gained significant attention. A composable CDP can be defined as a “build it yourself” compone… Read More
2023-12-19 23:05
A recent buzzword you may have heard is “zero-copy” everything…”zero-copy” Customer Data Platforms (CDPs), “zero-copy” architecture, or “zero… Read More
2023-12-18 19:59
The imminent phase-out of third-party cookies in 2024 heralds a revolutionary upheaval in the digital realm, unleashing profound repercussions that will reshape the landscape of online adver… Read More
2023-12-08 22:29
In the dynamic world of technology, a CEO’s guidance is a compass in the face of challenges and opportunities. Beyond boardroom decisions, a CEO embodies experience, resilience, and a… Read More
2023-12-07 17:35
As we wrap up an exhilarating week at AWS re:Invent 2023, we’re thrilled to share not just a chapter but a remarkable trilogy of success that has unfolded over the past three consecuti… Read More
2023-12-06 21:08
Gartner predicts that by the end of 2024, 75% of the world’s population will be regulated by modern data privacy laws, up from 25% in 2022. This monumental change represents a drawn-ou… Read More
2023-12-05 19:33
With 2023 quickly moving into the rearview mirror, now is the time to build your 2024 marketing strategy. In our blog, 3 Ways to Power Your 2024 Marketing Strategy, you’ll learn data-b… Read More
2023-12-04 23:05
Even if you are not in retail, Black Friday and Cyber Monday are days most of us are keenly aware of. As consumers, we are tempted by incredible deals like free one-day shipping, free return… Read More
2023-11-29 23:23
Are you a current Tealium customer? Check out the launch blog in the Tealium Community for more details.
Building differentiated customer experiences using customer data depends on trustwort… Read More
2023-11-09 19:06
In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer Data Platforms (CDPs) have emerged as a game-changer, enabling busin… Read More
2023-11-09 19:06
In the dynamic landscape of modern marketing, one thing is abundantly clear: data is king. Customer Data Platforms (CDPs) have stormed onto the scene as a transformative force, propelling bu… Read More
2023-10-31 16:27
In our blog post, “Deterministic versus Probabilistic Matching in Life Sciences”, we will cover the two types of identity matching: Deterministic and Probabilistic. We will learn… Read More
2023-10-11 16:30
Today’s businesses are constantly striving to stay ahead of the curve and meet the ever-evolving demands of their customers. As a result, developing a comprehensive roadmap for a Custo… Read More
2023-10-09 22:48
It’s official, third-party cookies are crumbling… Google has announced its intention to deactivate third-party cookies starting with 1% of Chrome users in the first quarter of 2… Read More
2023-10-09 21:51
Let’s explore the importance of real-time data for Black Friday and Cyber Monday by setting the scene. The weather is cooling off. You might be wrapped up in a blanket, on the couch ab… Read More
2023-10-04 23:56
In a digital economy, technology-driven innovation is predicated upon the vast swathes of data flowing through the global digital ecosystem. Regulating the use of data in the interests of co… Read More
2023-10-03 17:58
Marketers around the world are furiously executing strategic plans as we approach the busiest and most important season of the year, the holiday shopping period. In a few month’s time… Read More
2023-09-25 17:33
When it comes to preparing for Black Friday and Cyber Monday shoppers, a flexible Customer Data Platform (CDP) like Tealium is a “must-have” to have under your tree. In 2023, our… Read More
2023-09-20 20:16
We’re excited to announce utag 4.51, a significant update that improves transparency and increases control over how Tealium iQ sets cookies. This is designed to help modern businesses… Read More
2023-09-20 20:16
We’re excited to announce utag 4.50, a significant update that improves transparency and increases control over how Tealium iQ sets cookies. This is designed to help modern businesses… Read More
2023-09-18 21:19
The Need for Enhanced Identity Capabilities
As the digital marketing landscape continues to shift, companies are urgently seeking new ways to deliver personalized experiences to their audien… Read More
2023-09-05 12:14
A unified audience discovery, build, and activation workbench to save time and maximize the power of your real-time customer data
Introducing our newly enhanced Audiences feature
Tealium&rsq&hell…Read More
2023-08-31 11:48
Privacy is more potent than meets the eye, and this realisation is increasingly stark to observers of the evolving global privacy landscape.
In the Australian jurisdiction, the release… Read More
2023-08-25 19:45
In the fast-evolving landscape of data privacy, consent management, and digital marketing, Tealium’s 2023 Partner Showcase emerged as a beacon of knowledge and insight. As we look back… Read More
2023-08-22 17:58
In the realm of customer data lingo, the term “real-time” has become the gold medalist in the buzzword Olympics – tossed around like confetti at a parade without much regar… Read More
2023-08-11 17:14
It’s now the second half of 2023 – welcome to a world where the quality of your customer data is now the key competitive differentiator for your business. At Tealium’s 2023… Read More
2023-07-17 19:43
Everest Group Names Tealium a CDP Leader in its new PEAK Matrix® report [complimentary copy available], among other news
In a market as novel, diverse, and dynamic as Customer Data Platf… Read More
2023-07-12 16:17
In today’s interconnected world, technology permeates every aspect of our lives, shaping our communication and transforming how every brand conducts business. As technology’s inf… Read More
2023-07-07 18:23
Having independent control over customer data has become paramount for businesses in 2023. The ability to manage and utilize your data effectively gives your company a competitive edge, enha… Read More
2023-06-19 15:12
An increasing number of Healthcare Professionals (HCPs) refuse to see sales reps. The pandemic has accelerated this trend. How do we engage these HCPs?
No-See doctors. No-Call doctors. Hard… Read More
2023-06-15 14:55
Many organizations are under pressure to drive growth, retain customers, and provide tangible value to stakeholders – data collection is step one. Everyone is looking for ways to do th… Read More
2023-06-12 15:50
“Why not just use load rules?” Our team recently released Consent Integrations, and that question has come up a few times now.
It’s a fair question. Load rules control when… Read More
2023-06-01 16:51
As businesses strive to optimize revenue, reduce costs, and mitigate risks, the concept of the composable Customer Data Platform (CDP) has gained traction. While these designs offer value in… Read More
2023-05-26 18:02
Successfully onboarding a Customer Data Platform (CDP) is critical for laying the foundation to better leverage customer data to gain a competitive edge. This is especially true with the ris… Read More
2023-05-25 04:13
As the curtains close on Tealium’s Digital Velocity APAC 2023 event, our innovative customer award winners are taking the proverbial stage to redefine the future of CX. In a world that… Read More
2023-05-24 03:14
Join us at Digital Velocity APAC 2023, the premier digital, data and CX event, to learn how innovative businesses are lifting their data maturity to the next level. Learn more about each Dig… Read More
2023-05-17 18:06
The beauty of Tealium is its flexibility. You talk to 10 Tealium customers, and 10 of them will tell you Tealium is amazing for its flexibility. As Brian P. puts it on the Tealium Audi… Read More
2023-05-16 20:11
In today’s world, data is more important than ever before. Companies are collecting vast amounts of data from various sources, including websites, mobile apps, and social media. Howeve… Read More
2023-05-12 23:15
Another incredible Digital Velocity 2023 is in the books with some stunning insights on future-proofing your business through CX, privacy, and generative AI! This year’s three-day virt… Read More
2023-05-10 19:00
Rising energy prices, record-breaking interest rates, overpriced tomatoes… everyone is feeling the crunch in some form or another from the cost-of-living crisis. And it isn’t ju… Read More
2023-05-05 18:33
Digital Velocity 2023, focused on how to “Survive and Thrive in Today’s Dynamic Digital Environment,” kicks off next week! During this globally renowned three-day event, we… Read More
2023-05-02 02:25
Privacy sits at the intersection of competition law and consumer law, giving it enormous potency in shaping market and consumer behaviours.
As governments and industry alike realise th… Read More
2023-04-28 15:13
Customer trust in data is essential for several reasons, including compliance with privacy regulations, the ability to create a value exchange with your customers so they will provide more a… Read More
2023-04-25 20:42
This is a guest post on life sciences marketing from Tealium’s certified partner, Indegene, a technology-led healthcare solutions provider. They combine deep industry expertise wi… Read More
2023-04-18 21:55
Keeping customers is key to the success of businesses, and using social media for customer retention is a game-changing way to engage your valuable customer base. Social media enables busine… Read More
2023-04-17 23:15
Tealium is excited to announce the launch of Data Connect, a no-code, automated data ingestion tool.
Enterprise data sources relevant to customer experience continue to multiply, keeping dat… Read More
2023-04-13 19:52
Brands taking a “one size fits all” approach to marketing will annoy more people than they appeal to because, unsurprisingly, customers want their brands to be authentic. While s… Read More
2023-04-12 20:50
Customer centricity places the greatest significance on the customer experience and strives to make every interaction with the customer as positive and memorable as possible. This is incredi… Read More
2023-04-06 19:56
Tealium announces launch of a new eBook, “Your Secret Weapon for Customer Retention and Expansion: First Party Data and a CDP.”
In today’s shifting economic climate… Read More
2023-04-04 18:20
This is a guest post on anomaly detection from Tealium’s certified partner, Transparent Partners, a media & marketing technology consultancy dedicated to helping clients navigate t… Read More
2023-04-03 16:20
We are excited to announce our new product feature, Consent Integrations for Tealium iQ Tag Management. Here at Tealium, we like to say that customer data is a company’s grea… Read More
2023-03-30 08:30
Want to future-proof your business in today’s dynamic digital environment? Look no further than Digital Velocity 2023, Tealium’s virtual, live, North American event, May 9-11th… Read More
2023-03-23 15:54
At this point in our first party data blog series, we’ll take a look a qualitative data and its important role in establishing a solid customer data foundation. In order to achieve tru… Read More
2023-03-20 16:32
In part three of our first party data blog series, we will take a look at behavioral data. Simply put, behavioral data reveals specific ways your customer interacts with your business. From… Read More
2023-03-15 23:19
In part two of our data series breaking down the different types of first party data you need to incorporate into your data foundation we will cover descriptive data. Descriptive data goes a… Read More
2023-03-15 05:11
History of International Women’s Day
International Women’s Day has a long and rich history, dating back to 1908 when thousands of women took to the streets of New York to protest… Read More
2023-03-13 17:02
Having a solid data foundation, built on first party data that includes a variety of customer data types, like identity data, is a critical component of success. Not only does your customer… Read More
2023-03-08 17:17
Breaking up with third party cookies requires unique decisions for every organization, but these five steps will send you down the right path.
The demise of third party cookies, along with a… Read More
2023-03-06 01:48
In part one of The Shifting Sands of Data Privacy series, the path to modernising Australia’s privacy regime was outlined against the backdrop of a digital economy that hinges upon dat… Read More
2023-03-03 20:00
Messaging is the number one activity for internet users worldwide, and WhatsApp is center stage. From birthday wishes to follow-up on work deliverables, from two-factor authentication to ord… Read More
2023-03-02 19:18
Machine Learning (ML) is an increasingly critical field, and there is a competitive advantage to those first adopters. Yet, many companies are buying ML technologies and developing strategie… Read More
2023-02-28 23:57
Amid market volatility, geopolitical instability and tightening privacy regulations, the top priority for C-suite executives is to build business resilience. On a practical level, identifyin… Read More
2023-02-27 00:42
The future global economy is digital, as central bank digital currencies (CBDC) gain prominence and AI treads the precipice of a new world. Specifically, the rise of digital platforms at the… Read More
2023-02-24 01:31
Zero, first, second, and third party data are all terms used to describe different types of customer data that organizations may collect, use, or share. Global privacy regulations and custom… Read More
2023-02-17 17:42
Effectively and efficiently building customer trust with your consent and preference management practices requires strategic planning. The landscape that companies face in light of heightene… Read More
2023-02-14 16:59
Companies all over the world love Customer Data Platforms (CDPs) because they allow you to centralize and organize customer data from various sources into a single repository. This makes it… Read More
2023-02-09 17:04
It’s that time of the year that the entire Marketing world has been waiting for, when the biggest names in advertising show us their most creative and compelling messaging and content… Read More
2023-02-06 21:50
Digital trust is a necessity nowadays: your brand needs it. It is the foundation built with your customers. It’s quite simple: when customers don’t trust your brand, they won&rsq&hell…Read More
2023-01-31 21:40
The FCA’s Consumer Duty mandate is looming large – it’s less than six months until its proposed implementation yet many financial services companies remain ill-prepared. Th… Read More
2023-01-30 17:08
Tealium is excited to announce Tealium iQ Events. The days of waiting for development resources to free up to implement event tracking on your digital properties are over. Developers no long… Read More
2023-01-27 19:06
Tealium’s very own Director of Data Privacy, Julian Llorente Perdigones, recently sat down with The Inside Digital Transformation Podcast to talk about the impact that data privacy is… Read More
2023-01-24 18:27
As Artificial intelligence (AI) becomes more commonplace, it is important for businesses and people alike to understand the interconnection between AI and data privacy. AI is significantly i… Read More
2023-01-19 22:03
Data residency is the physical location where data is stored and processed. It has become an increasingly important factor in how governments, businesses, and individuals manage their data… Read More
2023-01-18 19:05
You may have heard a thing or two about the death of third party cookies. Long story short, third party cookies are (soon to be ‘were’) one of the worst offenders of non-consente… Read More
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