Sofia Richie Grainge has reached peak It-girl status. Her combined 13 million Instagram and TikTok followers watch her closely for fashion and beauty inspiration. I’m one of them. Whil… Read More

Whether you’re on a budget or just love a bargain, here is our pick of tried-and-tested cheap makeup alternatives to Charlotte Tilbury, NARS and much more When it comes to finding the… Read More

In our Makeup By Mario Foundation UK review, we test its coverage, finish and staying power to see if it lives up to the hype and is worth the high price tag JUMP TO SECTION Click the links… Read More

The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all th… Read More

The best primer needs to do more than just smooth the skin, it needs to help your makeup last all day and ideally bring with it a host of skincare benefits. Here we reveal our favourites for… Read More

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know a… Read More

Despite my pulse on the beauty industry (and all of the interviews I conduct with makeup artists, dermatologists, hairstylists, celebrities, etc.), I’m always curious to know what… Read More

Gorgeous formulas worth the splurge. March 29, 2022 The best makeup products have always been a means for self-expression. Some days a great concealer and a swipe of highligh… Read More

MAKEUPFACEREVLON Photoready Candid Anti-Pollution Concealer005 FairI recently raved about this. It covers well and has a natural finish on the skin, so it's one of those types of formulas su… Read More

Hark! Sephora’s annual, highly-anticipated Holiday Savings Event is on—which, if you’re a beauty lover like me—is basically a national holiday extending from Oct… Read More

I love when you guys give me feedback about what you want to see more of on Sydne Style. One request I kept seeing was more beauty reviews. So I decided to create a column where I round up… Read More

The teen series Euphoria is not only an epitome of Gen-Z drama but also a new inspiration for various fashion and beauty enthusiasts. The extravagant glitter, neon eyeshadows, crystals, and… Read More

Today, you’ll find a deal on REI gear, a discounted Eufy Smart Scale and savings on premium beauty products. All that and more below. Amazon High-end bea… Read More

I love putting together these annual type of posts. I was looking at last year's version of this post and some of these are repeat items. I don't treat this post as only highlighting product… Read More

Get all your beauty faves during this MAJOR Tarte Cosmetics Sale! Through December 30th, hurry over to Tarte Cosmetics and check out their End of Year Sale where you can save up to 65% off… Read More

As someone who practically eats, sleeps, and breathes all things beauty on a 24/7 basis, one would think I’d have major fatigue when it comes to A) stocking up on beauty products for m… Read More

It’s that time of year when you all had your say on the beauty products you’re loving. With around 1.7 million votes, the best rated products are here. From 400 products, our ex… Read More

This is a fun one! Sharing some major loves (new and old), plus what didn’t work. Click LIKE & Subscribe! http://bit.ly/subtoemily NEW: Milani Lip Color Try-On http://bit.ly/mila… Read More

There are makeup looks, and then there are makeup looks. I haven’t been wearing much of anything since the pandemic started, but the new year is giving me an excuse to get back in the… Read More

get ready with me! everyday makeup/skincare routine & fun hairstyle | Summer Mckeen what’s up guys it’s me i just got back from a run hence the sports bra i’m actua… Read More

Long weekends are such a lovely treat, whether you have a public holiday or you’ve taken some time off work; there’s no greater feeling than a few days off. Even better if you ha… Read More

“All I knew is it would be the most important smoky eye I’d do.” Sir John said this about his first makeup trial with Beyoncé in 2010. And the re… Read More

Ahh, Sephora. It’s kind of like Target..but with a better makeup section. I always find myself on Sephora.com to re-order *just* the products I’ve run out of..then BAM. I’m… Read More

Fans of Dose of Colors cheered when the cult-favorite brand landed on Ulta.com back in June. Now, it'll be even more accessible because it's landing in select Ulta stores, starting Nov. 26… Read More