As technology advances, it somehow affects everything, and email automation is no exception. The best thing about email automation is that it offers unparalleled opportunities to send per… Read More

WhatsApp has been gaining popularity thanks to its end-to-end encryption and simple user interface. In the light of WhatsApp for Business, consisting of a host of new features includ… Read More

The retail industry is constantly in flux, but it will shift towards omnichannel retailing in the next decade. As a result, businesses will have to be more agile when they are trying… Read More

Understanding the truth about how your customers feel about your product and service determines how well you will satisfy their needs and match their expectations.  Your customers wa… Read More

Creating awareness and generating interest from the right audience is getting tougher. The market is saturated, and many brands are struggling to attract the same category of customers. 7… Read More

Email users across the world are predicted to grow to 4.3 billion by 2022. Yet the email open rates often drop drastically. While A/B testing of email content is one part of the narrative, t… Read More

Every email subscriber has a lifespan termed as email subscriber lifecycle. It begins when they subscribe to an email list. A customer lifecycle is broadly divided into three categories… Read More

Did you know that increasing customer retention by just 5% can bring a revenue boost of up to 95%? The figure is convincing enough to make every business owner and marketer think of potentia… Read More

Today, eСommerce is advancing at a fast pace. Furthermore, competition in any of the niches is also increasing. To achieve a high conversion rate under such conditions, one should impl… Read More

Marketing automation systems are continuing to make a breakthrough for B2B businesses. The market value of marketing automation systems has touched $3,300 (in US$ millions). According to rep… Read More

In an ideal world, your leads will maneuver themselves down the marketing funnel. But that’s not how things work. Lead nurturing is essential to urge your leads to move down the m… Read More