2017-11-29 05:34
Does B2B Social media need any convincing today? Not really. When I ventured into marketing some 13 years ago, the whole world of B2B marketing was different. Companies relied heavily on bro… Read More
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Radha Giri's Blog
radhagiri.blogspot.com
Discussions and thoughts in the areas of Online Marketing, Social Media Marketing, B2B Social Media, Buzz Marketing, Social Media for Startups and more.
2017-05-05 07:31
Through Midas Touch, the B2B specialist social media agency which I run, we have worked with several B2B organizations – especially in the technology space. We have strategized and exe… Read More
2017-03-22 12:01
“Content marketing is all the marketing that’s left.” – Seth GodinWell, when it comes from one of the most prominent names in marketing, you cannot ignore it. I am su… Read More
2017-03-06 08:15
Midas Touch, the company I run, is a B2B Specialist, digital and social media marketing agency. Through that, over the past few years, we have got an opportunity to interact with hundreds of… Read More
2017-01-11 10:41
A few years ago, when I started Midas Touch, I found myself explaining to companies and business leaders what social media is and what is its relevance for businesses. Fast forward a few yea… Read More
2016-08-15 15:32
“Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the prima… Read More
2016-07-16 15:41
Is content marketing a secret marketing weapon today? Not really. It is the backbone of most of the marketing communication. It is the gasoline for your social media efforts. It’s an o… Read More
2016-03-04 15:56
Personal branding is more important than ever. It’s not that you don’t understand it, but you are busy, strapped for time, juggling multiple balls in the air, and don’t hav… Read More
2015-06-01 11:30
Marketing channels have evolved a lot – from print, TV, radio, websites, emails, online to now, social media. Today, online marketing and social media have become the most preferred ch… Read More
2015-05-26 10:43
Twitter website mentions that Twitter has 302 million monthly active users and 500 million Tweets are sent per day! But even today, I very frequently answer questions like “Does T… Read More
2015-05-12 08:10
“Yeah, I made mistakes but…life doesn’t come with instructions.”Sure it does not. But that’s not the case with social media - there is certainly some good advi… Read More
2015-03-09 05:35
Techstory is a media platform that covers stories of inspiring entrepreneurs and businesses that are challenging the norms and changing the rules of the game - did you hear Midas Touch there… Read More
2015-02-23 11:21
Did you know that the “About Us” section is the second most viewed page after the home page for most of the websites? Today, when a lot is being talked about creating the company… Read More
2015-01-06 06:38
The Year 2014 has been great for me and my company MidasTouch. We won awards, we got a chance to work with some amazing new companies and we launched some new offerings – especially fo… Read More
2014-08-18 13:29
Content marketing allows businesses to connect with prospects and customers. Content marketing is hot and buzzing in the marketing world. Everyone is talking about content marketing. Content… Read More
2014-08-02 14:42
According to a recent survey conducted by Decipher on behalf of the Word of Mouth Marketing Association and the American Marketing Association, 70% of the markets anticipate that in the year… Read More
2014-07-29 14:18
A lot is being written about social media and its applicability in B2B context. There are contrasting views about how B2B social media should be done, what is the ROI, do the rules change an… Read More
2014-02-20 12:26
The Year 2014 has started great for Midas Touch. Last year kept us super busy – of course for good reasons. Let me share the exciting news which made the last few months so thrilling… Read More
2014-01-13 14:14
Towards the end of the year 2013, Facebook gave millions of brands a “not so good” New Year gift. Facebook changed its algorithm in such a way that brands observed a severe drop… Read More
2014-01-04 17:25
We all have been hearing a lot about social media marketing. It is no more a buzzword and businesses - small or large - have started adopting it in very creative ways to create engagement, c… Read More
2014-01-04 17:25
LinkedIn recently crossed 200M users worldwide. If you have ever done some ego surfing (searching for your own name on search engines), you will notice that your LinkedIn profile is most pro… Read More
2014-01-04 17:23
The first question which could come to the mind of business owners is: what should I write about in the Press Release? Well, there are many scenarios when one can send out a press release. Y… Read More
2014-01-04 16:38
Email marketing is one of the most commonly used forms of reaching out to potential or existing customers. However, most of the times, this is the activity which yields the least results. No… Read More
2014-01-04 16:36
When I meet with small and medium size business owners to discuss with them their marketing objectives and offer actionable advice, I often come across lot of questions about social media. I… Read More
2014-01-04 16:34
I often see so many websites with nice looking Facebook buttons on the page but when I click and go to the actual page on Facebook, there is complete disappointment. The pages are so badly m… Read More
2014-01-04 16:31
Wish you all a Very happy New Year!As we enter year 2013, here comes a handy list of 13 points which you can have a look at while preparing your Digital Marketing strategy and plan… Read More
2014-01-04 16:26
No, this is not yet another article on “How to present like Steve Jobs”. Neither does it aim to describe how to prepare best for delivering a great presentation.I have been fortu… Read More
2014-01-04 16:24
When I started on my own around 2.5 years ago, a good friend and CEO of IDYeah Creations, Vishal Mehta, helped me with the design of the logo and the business card. At that time, the idea ab… Read More
2014-01-04 16:23
Here comes another post on managing Facebook brand page. This is a quick and probably already known but not followed list of Dos and Don’ts brand pages on Facebook.Use this as checklis… Read More
2014-01-04 16:18
On Saturday, I received an email with subject “Buffer has been hacked – here is what’s going on”. As an ardent Buffer fan and user, my first reaction was “Oh my… Read More
2014-01-04 16:13
I am super excited to be part of this event happening in Pune on September 7th. Apart from sharing my own learning on using social media tools for building a powerful personal brand, I am mo… Read More
2013-08-30 09:57
Yes, social media undoubtedly offers a great way to brands to connect with the consumers, build emotional rapport and have a more personalized connection with them. And when we talk about em… Read More
2013-02-22 12:36
Midas Touch Consultants is pleased to share that it has won the Award for "Best Social Media Agency of the Year - 2013". The award is conferred by the Global Youth Marketing Forum.I would li… Read More
2006-06-07 11:16
“With a disproportionate ability to spread information and add credibility, influencers are human TV stations and magazines.” Jay Baer, Founder of Convince & Convert, Co-auth… Read More
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