While traditionally associated with product development and efficient production processes, an effective Manufacturing Marketing strategy is equally important to your long-term growth and sustainability.

Thankfully, we’re seeing a gradual shift in perception where more manufacturing marketers are now realising the importance of Marketing. 

So sit back, relax, and take a look at our complete guide to marketing for manufacturers and industrial companies.

Contents

1. what is manufacturing marketing?

2. THE BENEFITS OF MANUFACTURING MARKETING

3. HOW MANUFACTURING MARKETING HAS EVOLVED

4. MANUFACTURING MARKETING BEST PRACTICES

5. INBOUND VS OUTBOUND: WHICH TO USE

6. HOW TO CREATE A MANUFACTURING MARKETING STRATEGY

7. MANUFACTURING MARKETING TACTICS

8. HOW TRADE SHOWS AND EVENTS SUPPORT MARKETING

9. HOW TO MEASURE MARKETING SUCCESS

10. USING PODCASTS IN A MANUFACTURING MARKETING STRATEGY