The past 20 years has seen the Manufacturing sector rapidly progress through Industry 4.0 and successive technology, such as AI and the Internet of Things (IoT). Yet, something else has been transforming: your customer expectations.

The Manufacturer has found that, when engaging with your manufacturing business, your customers expect a ‘B2C-like’ experience. They now expect to go online, research a product, and securely buy and track their goods. Your customer now expects to self serve, something which manufacturing businesses are largely not able to provide.

To achieve this, you need to improve your online customer experience (CX). Improving the CX will not only benefit your customers by giving them the information they want in a way that’s convenient for them, it can also help manufacturers’ increase sales and generate significantly more profit.

But, how do you do it? Here are three core customer service considerations that will help your sales skyrocket: