We all know that video is incredibly popular, more so than ever - it’s generally accepted as an essential aspect of any B2B Marketing strategy. Not only does using video give your target audience an alternative and exciting way to engage with your content besides through text, but it also significantly improves their understanding of your business and offering.

In order for your B2B marketing videos to be seen by your target audience, they need to be optimised for YouTube and search engines, as well as needing to be found via social media platforms. In this blog, we’ll talk you through some tried and tested techniques for promoting your video content online so you can increase your lead generation.