It’s no surprise that B2B companies are allocating an increasing amount of their budget into Inbound activities each year. B2B Inbound Marketing is a methodical, cost-effective approach to generating high quality leads with measurable results and ROI. In 2021, marketing continues to be about serving humans, “as customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful”, according to HubSpot.