The sixth annual Jägermeister Ice Cold Gig was performed by London band Modestep who were suspended between two mountain peaks at Cecil Peak in New Zealand 6,500 feet above sea level and only accessible by helicopter. There are draughty venues here in the UK, but it was no doubt the coldest gig they have ever done in sub-zero temperatures and with only a space net to hold them and their instruments up. Talk about a thrill!
Modestep is known for their electronic rock and dubstep sound, and appropriately they performed their new single 'Higher' for this chilling gig. Jägermeister is known for their collaboration with the music industry and has championed and partnered Modestep since 2011 through its JägerMusic programme which supports emerging and established artists.
Josh Friend of Modestep commented after the gig, “When Jägermeister approached us for the Ice Cold Gig, we knew it would be a once-in-a-lifetime opportunity. We like to challenge ourselves in new ways so we were immediately hyped to get involved. We knew that our new single 'Higher' would be a perfect track for this daring, elevated gig.”
Pat Lundy of Modestep added, “Every second that we spent on the space net was completely surreal. Performing in that location, with a helicopter whirling around and these insane drops beneath us - it was definitely the most epic gig we will ever perform! We’ve been involved with Jägermeister for years, so collaborating on this experience has been unbelievable. We hope people enjoy our Ice Cold Gig and feel inspired to push their own boundaries.”
The space net the duo performed on was initially developed for the extreme sport of base-jumping and was handmade in Utah especially for Jägermeister and this gig. Rigged from the cliff edge, the space net created a suspended platform for the pair to perform on. In order to get themselves onto the net, Josh and Pat had to zip-line over a sheer drop.
Tom Carson, Music Manager at Jägermeister UK said, “The gig is our annual embodiment of the bold, adventurous, spirit of Jägermeister, inspired by the perfect chilled shot serve of -18°C. It’s a big challenge for a band to perform in the freezing cold, never mind whilst suspended at 6,500 feet. Modestep blew us all away with an energetic and fearless performance - luckily they didn’t call us out on the lack of a dressing room either!”
Previous Jägermeister’s Ice Cold Gigs include 2016 which saw Matt Tuck from Bullet For My Valentine accomplish an audacious world first: an adrenalin-filled continuous gig on land, sea, and air. In 2015, TesseracT performed on top of an immense gigantic igloo, thought to be the world’s biggest in Lapland, Finland and in 2014, Jägermeister hosted the world’s first gig on an iceberg with UK metal band The Defiled. The Ice Cold Gig series has so far made it into the Guinness Book of World Records twice and been nominated for three awards.
You can watch behind the scenes of the 2017 Jägermeister Ice Cold Gig here
Modestep’s new single 'Higher' will be released on November 13th 2017.
Pre-save it onSpotify
