Magna ExpoMueblera’s premiere as a Deutsche Messe event was a resounding success. Held between January 18 and 21, 2017 at the Centro Banamex exhibition center in Mexico City, the 23rd edition of the show featured over 250 exhibitors from about 30 nations, including a good many global market leaders, such as Stiles, Leitz, Felder, HOLZ-HER, Weinig, Kastamonu, SCM, Biesse, Altendorf and Siempelkamp.
“It’s our first time at the helm of the show, and I am pleased to say that we achieved a marked increase in participation by international exhibitors and visitors alike,” commented Christian Pfeiffer, Deutsche Messe’s Global Director LIGNA and Woodworking Events.
The market leaders showcased an extensive array of products and solutions, ranging from entry-level CNC machines to integrated CNC systems for mass production. In fact, one of the highlights this year was the “CNC Applications” display area, which enjoyed strong international participation. The supporting workshop program, in particular, met with strong interest. The focus of the show’s CNC content was on the use of new, smart technologies to boost productivity and enable integrated manufacturing across all stages in the wood processing chain.
“We are very satisfied with this year’s Magna ExpoMueblera. We achieved a pleasing volume and quality of new business. Things are happening in Mexico – companies are continuing to invest in new plant and equipment. Mexico is a strong market with a big population and a large number of young people. The economy is progressing well, and we believe it offers major growth potential,” reported Marco Pedronici of SCM Group.
“Following close dialogue with our exhibitors, we have decided to split Magna ExpoMueblera into two trade fairs. This will enable us to focus more fully on each of the two really rather distinct theme strands involved,” Christian Pfeiffer explained. Thus, from 2018 on, Deutsche Messe will stage Magna ExpoMueblera Industrial as an annual show focusing on machinery, applications, materials, equipment and solutions for forestry, wood processing and furniture manufacturing. The first show will run from 17 to 20 January 2018. Also starting in 2018, the company will run Magna ExpoMueblera Mobiliario e Interiores as an annual show specializing in furniture, cabinetry, interior design, domestic appliances and floor coverings. The first such event will be held from 6 to 9 March 2018.
Deutsche Messe has the global networks and quality contacts needed to make a success of these two new shows, thanks to its established event portfolio, which includes DOMOTEX, the world’s leading trade fair for carpets and floor coverings, and LIGNA, the world’s leading trade fair for wood industry machinery, plant and equipment. Pfeiffer: “Splitting Magna ExpoMueblera into two events will enable us to make each part even stronger.”
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