2014-11-14 22:08
Would anyone miss your content if it all disappeared?As marketers, we tend to dive headlong into new methods and trends. Content marketing is no exception. In fact, 92,000 new articles are p… Read More
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Contemplations Of An Ad Man Blog
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2014-11-14 22:07
I’m an adman, so you might expect this to be a rant about how clients need to take more chances and trust their agency or in-house creative teams. That’s a pretty common gripe am… Read More
2014-07-18 00:06
If you’re reading this, then you’re likely frustrated with your search engine marketing efforts. Maybe you’re losing money on your ads, and even worse, you’re no… Read More
2014-06-23 05:40
If you’ve been in the marketing and ad biz for any length of time you’ve no doubt heard it numerous times. You may have even said it to your protégées. It&rsqu… Read More
2012-06-08 15:50
Seriously. Nestle Purina PetCare is releasing a commercial aimed not just at dog owners, but also at the pets themselves. The ad for Beneful dog food, which will run in Austria, includes a s… Read More
2012-06-08 15:48
Standing out is a mantra among advertisers and marketers. And with all the clutter in the marketplace it’s easy to understand why. Consumers are bombarded with way more advertising mes… Read More
2012-06-08 15:48
First let me say that I have nothing against Citizens Bank, its employees or the people who create their marketing and advertising. But the postcard effort I received from them the other day… Read More
2012-06-08 15:46
The FDA recently unveiled new graphic warning labels that will appear on cigarette packs starting in September 2012. They are essentially advertisements designed to prevent children from smo… Read More
2012-06-08 15:38
Most people with a basic understanding of marketing know that you should turn features into benefits. But if you’re stopping there you’re severely limiting the persuasive power o… Read More
2012-06-08 15:36
I’ll be the first person to tell you that I’m no designer. I have neither the training nor innate ability to create layouts that command attention, engage and deliver impact. So… Read More
2012-06-08 15:36
That was the subject line that greeted me from one of my favorite and most trusted marketing information sources. I suppose I really shouldn’t be surprised, based on the email I receiv… Read More
2012-06-08 15:35
Over-specialization can lead to creative tunnel vision.I’ve been thinking about this question a lot lately. It seems like most job postings these days, both for permanent employment an… Read More
2012-06-08 15:35
For decades in Philadelphia the prevailing thought on the Flyers was that they were living in the past. They were trying to recreate their glory teams of the 1970s as the modern game passed… Read More
2012-06-08 15:33
Ad fails are a great source of amusement. But their value isn’t just comedic. There are lessons to learn, or at least remind ourselves of. Here are just a few.The Chevy Doesn’t G… Read More
2011-11-07 17:20
There have been scores of great ads over the years. Ads that inspire. Ads that sell. Ads that innovate. These are five of the very best and most important. I want to hear from you. Wh… Read More
2009-10-15 16:50
A while back I had a debate with a marketing manager about the creative direction we were taking. It seems we had differing objectives. “Don’t you want people to look at these pr… Read More
2006-06-07 11:16
Having been in the ad business for some time, I’ve become pretty discriminating. Creativity is all well and good, but no brief ever listed it as a business objective. Conversely, ads w… Read More
2006-06-07 11:16
Image courtesy of Feelart at FreeDigitalPhotos.netI promise I’m not an old curmudgeon bemoaning progress. At least not yet. I don’t resist new technology or trends. On the contra… Read More
2006-06-07 11:16
Image courtesy of Stuart Miles / FreeDigitalPhotos.netGetting people to take action, right now, without ever interacting with them face-to-face is really hard. In fact, a response rate… Read More
2006-06-07 11:16
Image courtesy of Lavoview at FreeDigitalPhotos.netThe great thing about the Internet is that it gives everyone a voice. The bad thing about the Internet is that it gives everyone… Read More
2006-06-07 11:16
KitchenAid got a lot of flack for this tweet an employee mistakenly sent from the wrong accou… Read More
2006-06-07 11:16
Emotion can be a powerful thing in advertising. Even negative emotions such as fear and anger can be used to make a positive connection with consumers and motivate action. But to do that, ad… Read More
2006-06-07 11:16
I heard a commercial for the upcoming Eagles vs. Patriots preseason game on the local radio sports station that caused me to roll my eyes. It wasn’t the clichéd analogy of &ldqu&hell…Read More
2006-06-07 11:16
In public relations, how a company reacts to an event can have just as much of an impact as the event itself. Being transparent in the wake of a scandal, issuing a genuine apology, taking re… Read More
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