SWOT Analysis of Ferrero Rocher

The SWOT of Ferrero rocher discusses the strengths, weaknesses, opportunities and threats for one of the deliciously packed and tastiest chocolates in the market – Ferrero rocher.

Strengths in the SWOT analysis of Ferrero Rocher

• Offers a quality and luxury product
• Awareness from the popular brand Ferrero brand
• Has captured huge amount of market share in boxed chocolates
• Available in packaging of 3 nos, 12 nos, 18nos, 24 nos.
• Considered as a ideal product for gifting
• Ferrero Rocher gets a instant customer recognition due to its packaging
• Available in variety of new packages both for seasonal purpose and special events
• Ferrero Rocher brand has launched two new brands Ferrero Cappuccino
• and Ferrero Rond Noir.

Weaknesses in the SWOT analysis of Ferrero Rocher

• Highly priced
• Not advertised
• Perception of chocolates being unhealthy in majority of masses
• Not available easily

Opportunities in the SWOT analysis of Ferrero Rocher

• The introduction on new flavors will help in gaining more market share
• Increasing awareness if chocolates being healthy
• Increase in the usage of internet [advertisements can be done on the net]
• Increase in the demand of the three piece impulsive pack

Threats in the SWOT analysis of Ferrero Rocher

• Imitation of Ferrero Rocher
• Bad economy cycles
• High competition from other chocolate brands
• Increasing trends of Nutri-bars replacing chocolates

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